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Annual Information Service

MEGA-TREND

Published by Style-Vision, s.a.r.l.
Published Issues / Year: 6 Product code 23831
Content info  
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US $ 4560 PDF by E-mail (Site License)


MEGA-TREND published by Style-Vision, s.a.r.l.. This annual information service price starts from US $ 4560.

Introduction

Abstract

Executive Summary Trend watching and prediction has become a major business with new agencies popping up every minute. But does anybody really have the time to read through the huge volume of information available? We believe it is time to simplify life for the readers. We also believe the time has come to co-create between agencies.

MEGA-TREND is a new bimonthly trend report available beginning September 2004. With style-vision as publisher and leading creative agencies and experts from the around the world as contributing editors, the mega-trend reports go directly to the essence of the future consumer insights.

Style-Vision has gathered trend analysts from Asia, Europe and America and from different expertise (industrial design, luxury goods, future studies, fashion, etc) to provide you with a consistent coverage of global consumer trends.

Contributing editors include: designboom (design, Italy), culture of future (human culture, Usa), copenhagen institute for futures studies (futures studies, Denmak), fashion in japan (fashion, Japan), n.contencin (luxury, France), m.bevolo(communication, Holland) pompei (architecture, Usa)

Each report zooms in on a key trend that has an impact on consumer oriented industries. The report is then broken down into eight consumer scenarios illustrating the theme with fresh images, design direction, storylines and business indicators. The themes 2004/2005 are:

  • SKIN, THE ULTIMATE LAYER
  • CHOICE FATIGUE: CREATIVE CONSUMPTION
  • CONSCIOUS CONSUMPTION
  • EGO BLOOMING
  • THE SENSES OF LIFE
  • DEFRAGMENTATION: HUMANIZED TECHNOLOGY

Table of Contents

THE SKIN, THE ULTIMATE LAYER

The skin is the ultimate border, a porous boundary between inside and outside. It protects the body and serves as a canvas for self-expression. All around, this report focuses on skin as:

  • The external body limit: nudity, sensuality, intimacy,
  • he internal border: a self-reflection, the exploration of ourselves according to our mood.

The report is broken down into eight consumer scenarios illustrating the interplay of skin and identity, namely:

  • Authorized schizophrenia> For a given time, to escape from oneself and assume another personality.
  • Captain of ones life > Being able to take decisions independently is important in a complex world
  • The virgin moment > For women, protective and innocent rituals are a way to escape their stress.
  • Erogenic comfort > At home, the art of shielding and pampering oneself.
  • Star for a day > If a star can be anyone, I can.
  • Host family > Mobility becomes far easier if you can make the new environment feel like your own.
  • The ultimate layer > No matter how modest you are, skin is always showing!
  • Male version 2.0 > man, what are you now? Every man must investigate his own identity. The ambivalent route between being an angel and a devil.

Under each scenario, a comprehensive synthesis is given providing storylines, style directions, indicators, background analysis, critical keywords, associated colors, materials, shapes and sensations. The report, therefore, provides essential input and stimuli for design, strategy, development, innovation, and marketing teams alike.

CHOICE FATIGUE: CREATIVE CONSUMPTION

There is just too much! Consumer choice fatigue is a great challenge for brands, suppliers and retailers. Rapid obsolescence, standardisation, over consumption and hard sales are killing the appeal of consumption, just for the sake of it. The mega-trend report Nｰ 2 invites you to explore alternative routes that companies should use to respond creatively to the issue of choice fatigue:

  • Alternative trading: recycling, exchange, barter and free economy.
  • Alternative services: intelligent solutions to filter and improve their offerings.
  • Alternative marketing: non-consumption, no choice, no fairytale.

The report is broken down into eight consumer scenarios illustrating creative responses to consumer choice fatigue, namely:

  • easy-shopping: reducing complexity is the first clean-up factor for any brand
  • the uniform universe: how to respond to the perception of an undifferentiated offering; unique service
  • second chance: recycling is a fruitful concept that goes beyond ecological concerns
  • rebellious consumption: excessive promise and fairytales around products drive consumers mad
  • blank page: how the future potential of a product increases its value
  • call me FloWendy: flowers as metaphors of beauty and innocence are everywhere
  • limited editions: traditional branding is dead. How to create new branded symbols and codes?
  • involving promotion: when partnership and co creation drive consumer investment

Brand and Designers : Adidas (Germany) Aerstiderne (DK) Antony Foltier (France) Apple (USA) Bathing Ape (Japan) Bourroullec (France) Camper (Spain) Coca Cola (USA) Cornetto (Italy) Francis Kurkjian (France) Getty Images (USA) IC Companys ( DK) James Turrel (USA) Microzine (GB) Nike (USA) Panerai (Italy) Puma (Germany) Ron Mueck (Australia) Roger Penrose (USA) Ryan Moeckly (USA) Shinichiro Arakawa (Japan) Shisheido (Japan) Skanska (Sweden) SMAP Bistro (Japan) The Viceroy Hotel (USA) Tord Boontje (Holland) Yahoo! (Japan) Yohji Yamamoto (Japan)
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