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Abstract
PR NEWS, celebrating its 60th year in 2004, is an executive-level weekly
newsletter that offers news, "stealable" ideas and competitive
intelligence to maximize your communications efforts. Every issue brings you
media insight charts, case studies and industry news. With your subscription,
youll also receive our exclusive guides that will bring you verified data on
corporate and agency salaries, executive recruiter resources, and the products
and services executives rely on to succeed in media relations.
PR NEWS has been touted as "The Harvard Business Review" for
communications executives. Each issue is filled with unparelled insight, ideas
and forward-thinking strategies. The award-winning staff and industry leaders
who contribute to PR NEWS make this publication a must-read every Monday
morning.
PR NEWS also presents six virtual seminars each year on topics ranging from
PR measurement to crisis management to analyst relations. It is launching PR
NEWS magazine in fall 2004 that will cover "the best of the best" in
PR.
Other products and services include the Platinum PR Awards, PR People Awards,
CSR Awards, Legal PR Awards and two annual guides: The 100 Best Case Studies and
The Media Pitching Guide. An event is held each fall in New York City to salute
the award winners.