Global Information Inc. would like to present a new market research report, "France Cider Market Insights 2012" by Canadean.
Many small producers have started to develop new products
At the beginning of the twentieth century cider was one of the most popular beverages in France (consumption was around 20 m hl annually), behind wine (around 50 to 60 m hl) and ahead of beer (around 15 m hl). However, the destruction of many orchards in Normandy during the Second World War, together with the traditional structure of the industry and the lack of government support for the cider industry, saw the decline of the cider industry in France.
Today cider products are produced to very high standards under controlled conditions and there are a wide range of products available on the market. Cider is regarded as a traditional drink in France and is consumed at a variety of occasions, although less often than wine or beer as consumers tend to see it as old-fashioned. In addition, cider is subject to seasonal consumption, peaking in January during Epiphany or La Chandeleur, two traditional events when cider is drunk together with pastries such as crepes or galette des rois (Kings cake). Cider consumption also tends to rise during the summer season.
Cider consumption continued to decline in 2011 and is expected to fall again in 2012. Virtually all branded products saw a negative performance in 2011, while PL lines increased compared with 2010. This trend is expected to carry on into 2012. Like microbreweries for beer, many small producers have started to develop new products, although generally these do not reach the supermarket aisles nationally and are limited to local or regional outlets.