Global Information would like to present a new market research report, "The Future of Payment Card Loyalty" by Datamonitor.
Payment card loyalty programs not likely to disappear anytime soon
Payment card loyalty programs are an established feature of all markets across the globe. Payment card loyalty programs generally take the form of the cash back, points based, or club models. According to Datamonitor, payment card loyalty programs are "an established and expected feature of the market and will not disappear anytime soon."
This report includes:
- Analysis of current structures found in payment card loyalty programs, key players, main objectives, historic development, and current threats.
- Interviews with key players in the payment card loyalty programs market
- Detailed analyses of material impact of loyalty programs on card issuance, transaction volumes and values, revolve rates and revenue.
- International case studies of payment car loyalty program providers
Datamonitor