Press Release

Payment card loyalty programs have positive effect on card usage and revenues


March 31st, 2010

Global Information would like to present a new market research report, "The Future of Payment Card Loyalty" by Datamonitor.

Payment card loyalty programs not likely to disappear anytime soon

Payment card loyalty programs are an established feature of all markets across the globe. Payment card loyalty programs generally take the form of the cash back, points based, or club models. According to Datamonitor, payment card loyalty programs are "an established and expected feature of the market and will not disappear anytime soon."

This report includes:

  • Analysis of current structures found in payment card loyalty programs, key players, main objectives, historic development, and current threats.
  • Interviews with key players in the payment card loyalty programs market
  • Detailed analyses of material impact of loyalty programs on card issuance, transaction volumes and values, revolve rates and revenue.
  • International case studies of payment car loyalty program providers


Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

Product Code : 116791