Global Information would like to present a new market research report, "Emerging Pharmaceutical Blockbusters: 2010s Billion-Dollar Babies" by Decision Resources.
Whether the industry can sustain this model is a matter of debate, but Decision Resources foresees a new crop of future blockbusters reaching the market in 2010. The outlook for these drugs highlights drug and marketplace characteristics that can make big-ticket sales possible.
Questions addressed in this report:
- Decision Resources forecasts that eight drugs that will launch in 2010 have blockbuster sales potential. What are the targets of these agents?
- Type 2 diabetes is a common indication focus for drugs in development - and has consistently been the target of a relatively high number of drugs for which we have predicted blockbuster potential. What are the likely new drug competitors in this marketplace?
- Among the predicted blockbusters expected to launch in 2010 is the first targeted therapeutic vaccine for cancer. How does this agent work?
- We contend that the blockbuster model of success is evolving and that companies should not rely solely on the development of blockbusters. What is the current thinking about the blockbuster model?