Global Information would like to present a new market research report, "Telco App Stores: A Bridge Too Far?" by Heavy Reading.
Third parties will continue to be the main source of new services provided to end users with broadband connections for the foreseeable future, and network providers have only two choices: settle for being providers of only the connection and perhaps a few major services; or work with third parties to add value to the customers overall experience of using Internet and Web services - while increasing their own role in creating that experience, and the revenues that go with it.
This has led to a major shift in the attitude of network providers toward third-party application and content providers. Almost all operators are now actively seeking ways to unlock and expose a range of valuable network assets and enablers - including billing systems, subscriber profile information, and application-specific QoS - to third parties.
Whether this effort will ultimately make much difference to the long-term future of telcos is still an open question. To make a really big splash, telcos will need to radically rethink the way they create, market, deliver, and support services, and make partnering a top priority.