Global Information would like to present a new market research report, "Global market review of world whiskies - forecasts to 2014" by just-drinks. According to experts at just-drinks.com, the non-Scotch whiskey market (i.e. Irish, American, Canadian, Indian, and Japanese whiskies) is one of the fastest growing areas of the international wine and spirits industry. Canadian, Irish, and US whiskies represent the three most global non-Scotch categories, although performance has varied throughout these three regions. The Irish whiskey market is worth approximately 4.46 million cases, rising at an impressive compound annual growth rate of 8% between 2003 and 2008. Concurrently, the US whiskey category reached 29.4 million cases, experiencing a rising compound annual growth rate of 2% between 2003 and 2008.
Presently, Irish whiskey is experiencing the largest growth compared to Canadian and US whiskies. The underlying reason for optimism towards Irish whiskey is correlated with whisky market development in the US. More specifically, much of the growth in Irish whiskey has been driven by Jameson, which has a premium price positioning in the US.
This report features the following key players in the non-Scotch whisky market: Pernod Ricard, Beam Global Spirits & Wine, Brown-Forman and Diageo. Global volumes are included for each companys top brands in addition to the major market volumes of each of their leading brands.
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