Global Information would like to present a market research report, " Mobile Instant Messaging Report 2009-2014: Services in the Social Network and iPhone era" by Visiongain.
This renewed interest is being driven by perceived benefits such as increasing data ARPU, service differentiation, churn reduction and building customer loyalty. However, one other factor in the equation is the phenomenal rise of social networking across platforms, including mobile. IM capability is already being leveraged by social networks such as Twitter and Facebook across the fixed desktop internet, which could spill over onto mobile. In fact, just as social networking has been the main driver behind increasing consumer web access, adoption of IM will also grow along with social networks over mobile.
Across the value chain, factors that have to be taken into account include adopting the right business model, interoperability, service coverage, marketing, customer segmentation and handset usability.
The report answers questions such as:
- What are the market trends for mobile IM, and the opportunities and challenges facing operators?
- What are the strategic options and critical success factors for deploying MIM services?
- What is the right business model for MIM services?