Press Release

New Mercator Advisory Group Report Examines Small Business Debit Market

December 7th, 2010

Global Information Inc. would like to present a new market research report, "Small Business Debit: How Small is Small?" by Mercator Advisory Group, Inc..

Its true  size matters  in any market. According to Mercator Advisory Groups new report, "up until recent years as issuers focused on the run up to building the consumer debit card market, small businesses, and in particular, very small businesses were often an also-ran strategy." Moreover, in the EFTA definition of a debit card transaction under the Durbin Amendment indicates a lack of clarity surrounding small business debit, which will undoubtedly impel some issuers to think twice when considering product investment budgets. The dual effect of creating a strong opportunity market for small business debit issuers has resulted in a combination of small business market growth yet tighter lending policies.

From the perspective of Patricia Hewitt, Director of the Debit Advisory Service at Mercator Advisory Group, "Whether an issuer approaches one, two or all three segments of the small business market, small isnt small anymore. In an issuing market where there is more supply than demand, addressing a debit card segment that has the potential to deliver millions of new accountholders spending billions of dollars each year has not gone unnoticed by issuers or card networks."

Small business services and products may provide some protection from the unexpected and inexplicable changes of regulatory reform. In a mature debit card market, the small business market potentially offers sustainable growth opportunities keeping in mind that these businesses do pay fees for using any respective financial services. Companies mentioned in this 29-page report include the following: Visa, MasterCard, American Express, TD Bank, PNC Bank, and Fifth Third Bank.

Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

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