Press Release

U.S. ad spending long-term recovery to be driven by advanced TV, mobile advertising, and social networking

April 14th, 2010

Global Information Inc. would like to present a new market research report, "Advertising Outlook: Shifting Dollars" by Parks Associates.

Targeted and interactive TV advertising will represent the underlying drivers for the long-term recovery in U.S. ad spending. Meanwhile, broadcast network TV spending is expected to return to pre-recession levels during 2010. According to this Park Associates report, "almost 60% of media decision makers expect spending increases in broadcast network TV in 2010 and over three-fourths expect a budget increase for social networking advertising." Additionally, spending is expected to exhibit the largest year-over-year (YOY) percentage growth for all major mobile advertising formats  specifically branded microsites, mobile video, and text messaging. According to Heather Way, research analyst at Parks Associates: "As digital media consumption increases, advertisers are incorporating emerging advertising platforms into their overall media mix, with particular emphasis on interactivity and personalization to capture consumer attention... This new focus in advertising opens new revenue opportunities for content and service providers, who can build partnerships with agency decision makers to create truly innovative advertising delivery solutions."

This study provides a survey of top-level U.S advertising and media executives. It includes industry insight on up-to-date and future media budget allocation for Internet, television, and mobile platforms.


Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

Product Code : 78799