Press Release

3D-Ready to Dominate U.S. TV Market in 2014


August 9th, 2010

Global Information Inc. would like to present a new market research report,"Trends in 3DTV" by Parks Associates.

The latest report from Parks Associates predicts that 80% of televisions sold in the U.S. in 2014 will be equipped with 3D technology. As content increases and costs continue to decline, this will further push 3D capabilities into consumer electronics. Pietro Macchiarella, Research Analyst at Parks Associates says, "The shift toward digital content distribution has raised the prospect of having high-quality 3D video in the home." Additionally, "As content and service providers launch new 3D channels and Blu-ray discs, consumers will start to see more value in this technology, and shipments will increase as a result." For example, "Efforts such as the ESPN 3D broadcast of the 2010 World Cup are great experiments and effective in building awareness of the technology..."

The new report finds that 13 percent of households are familiar with 3DTV, which indicates a 10 percent increase from last quarter. Under certain circumstances, 48 percent of these households are willing to pay for 3D content if they have access to the right types of content (i.e. movies and TV shows).

Whats included in this report?

  • In-depth examination of current 3DTV market developments.
  • Emphasis on the following elements of the 3D value chain: content delivery, impact on consumer electronics, and content production.
  • Analyses provided on opportunities, potential hurdles, and threats in the 3DTV market.
  • Market forecast and recommendations to major players (e.g. broadcasters, content providers, and CE manufacturers).

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