Global Information Inc. would like to present a new market research report,"Trends in 3DTV" by Parks Associates.
The latest report from Parks Associates predicts that 80% of televisions sold in the U.S. in 2014 will be equipped with 3D technology. As content increases and costs continue to decline, this will further push 3D capabilities into consumer electronics. Pietro Macchiarella, Research Analyst at Parks Associates says, "The shift toward digital content distribution has raised the prospect of having high-quality 3D video in the home." Additionally, "As content and service providers launch new 3D channels and Blu-ray discs, consumers will start to see more value in this technology, and shipments will increase as a result." For example, "Efforts such as the ESPN 3D broadcast of the 2010 World Cup are great experiments and effective in building awareness of the technology..."
The new report finds that 13 percent of households are familiar with 3DTV, which indicates a 10 percent increase from last quarter. Under certain circumstances, 48 percent of these households are willing to pay for 3D content if they have access to the right types of content (i.e. movies and TV shows).
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