Global Information would like to present a new market research report, "Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition" by Packaged Facts.
In 2010, Hispanic, African-American, Asian, and other individuals of color will account for over a third of the U.S. population. As of 2013, their spending power will surpass $4.2 trillion. Yet, many marketers and retailers still consider the ethnic HBC aisle to be separate from the rest of the store, "sleepy and low-end". However, in reality, ethnic skincare, makeup, hair care products generates $2.7 billion in business, which reflects the advancing parent HBC market.
Marketers are beginning to venture beyond the usual hair relaxers and typical heavy moisturizers, to offer premium-to-high-end grooming and beauty regimens sold through prestigious outlets (e.g. Sephora) and additionally, through home TV shopping networks (e.g. QVC, HSN). Moreover, organic formulations are also driving ethnic HBC sales. The potential for the future ethnic HBC market is considerably large.
This report by Packaged Facts includes sales data information for ethnic-specific hair relaxers, facial makeup, moisturizers, fade creams, styling products, and others. There are also estimates of ethnics spending on mainstream versions of the same items. Packaged Facts also takes a look at the competitive behaviors of Ales Groupe, Dudley Beauty, Johnson & Johnson, Alberto-Culver, Johnson Publishing, Procter & Gamble, and LOreal. Additionally, Experian Simmons demographic data and IRI brand shares are detailed and examined.