Press Release

Demand for Potable Water a Concern as World Population Approaches 7.8 Billion by 2030


August 18th, 2010

Global Information Inc. would like to present a new market research report, "Water and Wastewater Treatment Markets: Growth Drivers, Technology Issues, Key Industry Players, and Global Market Forecasts" by Navigant Research.

Growing demand for fresh, drinkable water is a major issue that needs to be addressed worldwide. Regional water resource supply plans need to be implemented, the sooner the better. By the year 2030, the total global population will near 7.8 billion  will future water supplies suffice? According to Pike Research, "Water availability has the power to cripple economies, suppress personal standards of living, and eliminate the intrinsic aesthetic qualities of admiring a pristine lake." A number of factors must be considered in order to implement sustainable business models to efficiently manage water supplies, such as innovative technology and products, financing, true cost pricing, borderless resource management, policy making authority, and resourceful business models. "Until pricing is implemented, no incentives are in place to utilize technological advances in irrigation systems, water reuse initiatives, infrastructure supply and storage, and treating secondary water sources."

This study is vital reading for water technology suppliers, engineering and consulting firms, service and management companies, non-profit organizations, industry associations, government agencies, investment communities, and water utility companies. Pike Researchs new report provides a clear framework for understanding water market dynamics and the range of interdependent components. SWOT analysis of key industry players, profiles, and global market forecasts through 2020 are all included in this comprehensive report.

Key questions addressed in this report:

  • What is the current state of freshwater supplies in various regions around the globe?
  • What are the key drivers of growth in freshwater demand?
  • What is the technology roadmap for water and wastewater treatment?
  • Who are the key players in the global water market? What are their relative weaknesses and strengths?
  • How does regulation and public policy come into play? How will their role in global water markets evolve?
  • Will pricing and business models for supplying water change in the near future?
  • Describe the technology roadmap for wastewater and water treatment.


Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

Product Code : 126292