Press Release

Dairy product innovation features three trends: emotional wellbeing, functional health and indulgence products

February 2nd, 2010

Global Information would like to present a market research report, "Innovations and NPD in Dairy: Emerging opportunities, flavor trends and new healthy, ethical and premium products" by Business Insights.

Products which deliver mood management are coming onto the market. Manufacturers are using textural enhancements, functional botanicals and emotive language to position their product as beneficial to emotional wellbeing. The naturally occurring appetite suppressants in milk are being supplemented with other natural functional ingredients to enhance its weight management potential. Dairy products are also being positioned as an aid to sport because of the naturally occurring nutrients which offer energy and muscle repair. Indulgence has also been to the fore as many consumers look to treat themselves to small affordable luxuries during the tough economic climate. A number of dairy manufacturers are incorporating a sense of indulgence into their products through indulgent ingredients, packaging and provenance.

This report covers the following categories:

  • Cheese
  • Chilled desserts
  • Cream
  • Fromage frais
  • Milk
  • Spreadable fats
  • Yogurt

Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

Product Code : 108122