Press Release

Spirits Industry Responds to Global Economic Meltdown with Innovative Developments


May 6th, 2010

Global Information, Inc. would like to present a new market research report, "Innovations in Spirits: Key product trends, growth strategies and forecasts to 2012" by Business Insights.

Many players in the spirits industry reported a sharp drop in sales for 2009. The decrease in revenues for the spirits market is largely attributed to the global economic recession. Moreover, consumer shopping and drinking habits are more dynamic than ever. According to this study by Business Insights, "The industry must now tackle head-on the issues surrounding responsible drinking, demand for high-quality at a lower price, and rising costs of raw materials/ingredients." Players in the spirits industry must face reality and figure out how to "ride out the storm, prepare for a time when spending is up again and when the on-trade is no longer suffering quite so dramatically." The focus of this report is on the next two years. It includes valuable data and insight for the following regions: Asia Pacific, Europe, Latin America, Middle East & Africa, and North America. This report also provides in-depth analysis of the branding and marketing activity that has occurred in the world spirits market in the last three to four years.

This report provides an analysis for the following sub-categories:

  • Brandy
  • Gin
  • Liqueurs
  • Rum
  • Specialty Spirits
  • Tequila & Mescal
  • Vodka
  • Whisky


Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

Product Code : 118445