Press Release

Global ATM Growth Driven by Asia-Pacific Region -- China to Become World's Largest ATM Market by 2015


October 5th, 2010

Global Information Inc. would like to present a new market research report, "Global ATM Market and Forecasts" by Retail Banking Research.

New research shows that on a global basis, customer demand is the central driver of ATM growth. A sharp rise in the banked population is the key force underlying ATM growth in Asia-Pacific, Latin America, Africa, and the Middle East. These regions have been attributed to the majority of new installations in the last few years.

In terms of installed base, the Asia-Pacific region continues to be the largest. This region accounts for more than half of all new installations worldwide. According to Retail Banking Researchs new report, "China, India, Indonesia and Thailand  whose combined population exceeds 2.8 billion  are all growing strongly customer demand and availability of cheaper ATMs is intensifying competition between deployers." It is estimated that there will be nearly three million ATMs worldwide by 2015 and almost two-thirds of these new installations will be accommodated by the Asia-Pacific region.

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China will surpass the US to become the largest ATM market in the world by 2015. Likewise, strong growth is also expected for India, which will become the fifth largest market by the end of the forecast period. Both India and China have significant untapped potential.

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62 billion ATM cash withdrawals occurred throughout the world during 2009. The number of cash withdrawals is projected to grow more rapidly than ATM numbers over the next six years. This volume-driving trend will result from increasing account holdings, increased familiarity and per customer usage.

Average usage of ATMs varies significantly from region to region. The Middle East and Africa region has the lowest density of ATMs per population and yet, an ATM attracts an average of almost 4,000 cash withdrawals per month. This is twice as many as in North America, which is a region that encompasses the highest density of ATMs per population. Meanwhile, Western Europes average volume of cash withdrawals is particularly high for a mature region. For example, terminals in Finland and Sweden attract more than 7,500 cash withdrawals per month on average.

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Global Information Inc.(GII) - specializing in market research provision for the vertical industries, GII offers expert independent recommendations of publications from hundreds of the globe's leading market research firms.

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