Global Information, Inc. is pleased to announce a new market research report, "How Britain Shops: Clothing 2010" by Verdict Research Limited.
The UK clothing market does not appear to be faring well. According to a new study from Verdict Research, "For the third consecutive year, conversion rates have fallen, with 2010 seeing the steepest drop. It has become much harder for retailers to convert visitors into main users, as competition has intensified." The recent economic downturn has negatively affected UK consumers, particularly those in the 25 to 44 age bracket. This is a typical age range for starting and/or raising a family, which usually comes with considerable financial obligations. Hence, shopping for apparel does not typically rank as a top priority for consumers in the 25-44 age bracket. Meanwhile, range and price continue to remain as the most important drivers of consumer loyalty in 2010. Other factors, including quality, convenience, and service, are rising in importance as well. Additionally, clothing retailers must make certain that they consider these other factors in order to differentiate from competitors and promote return visits. What drives the loyalty of customers in the retail clothing industry? Where are most consumers shopping for their apparel needs? Read this report to find out!