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Over the last 20 years James Dudley Management has gained a well-respected name in the European healthcare industry for knowledge based, strategic marketing consultancy and has acquired expertise in a number of key areas. James Dudley is one of Europe's leading strategic marketing thinkers and an influential contributor to a number of ground breaking marketing initiatives in Europe's consumer health markets. He is a well known speaker and is the author of a number of highly important, strategic marketing studies including his best-selling work "Winning Strategies: Successful Innovation beyond ? to OTC Switching".

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Product code:227827
Published by James Dudley International, Ltd.
Published February 1, 2014 Price USD 3275
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This report provides a wealth of knowledge covering 19 European markets together with insights into an increasingly competitive and complex marketing channel structure....