Department Store Retailing in China 2009: A Market Analysis

Department Store Retailing in China 2009: A Market Analysis published by Access Asia in October, 2009. This report consists of 214 pages and the price starts from US $ 1820.

Introduction

Abstract

This recently updated report includes:

• The total, regional and sector value for retail sales, including urban/rural and food/non-food splits, up to the end of 2009;
• Statistical data on leading retailer market financials in China up to first half 2009;
• Market data for numbers of outlets, total and average store total and retail sales, total and average store sales area; total and average staff, purchasing, net and gross profits;
• Value forecast retail market, up to 2014;
• Key current issues, and discursive analysis of the key factors affecting the market;
• SWOT analysis
• Profiles of the leading department store retail companies active in China, with financial data up to H1 2009 in most cases.
• Overview of China' s demographics and macroeconomics.

Executive Summary

Despite vociferous complaints by many leading department store retailers about weakening sales, the sector is actually performing very well, and sales growth in the sector has outstripped growth in both total retail sales and sales in the supermarkets/hypermarkets sector.

What many of the department stores are really complaining about is weakening profits due to increased competition. This competition comes both from the increased number of department stores that have opened up in China' s cities, but also from the rising strength of specialist retailers, particularly in the clothing sectors, such as sportswear, outdoor wear, mid-range fashion, cosmetics and electronics and appliances. This growth in competition from the specialist stores has resulted in a more recent decline in significance of the department stores sector since 2008, dropping back below 30% of total retail sales.

The growth in competition is hurting many department stores that had relied upon a continuation of the status quo in the market, and which had therefore failed to adapt to a rapidly changing competitive landscape. This has meant that many key department stores have not improved their efficiency, or invested back into keeping their stores current and refreshed in order to maintain customer appeal, and have therefore lost customers to newer and more exciting retail concepts coming into the market to compete on core product lines.

This has made it harder for many to maintain profitability, even though sales revenues have continued to grow, as, in order to reinvigorate consumer interest in their stores, and push shopper footfall figures into their stores, they have had to run high discount sales over longer periods. This has not only hit short-term profits, but as consumers have become used to the lower prices, due to the extended nature of the discount periods, so they have found it harder to stop giving discounts, or end sales promotion periods.

This failure to control marketing campaigns has meant that profits have remained low at many stores, and revenues have only been maintained at many key outlets due to the retailers squeezing their suppliers and concessions for more "service" and "management" fees to have their products in these stores. However, the exclusivity of many of these department stores is being challenged by the specialist retailers, and it is now becoming increasingly hard for the department stores to continue to justify these fees, which will most likely mean that they either become more efficient retailers, and improve their core business profits, or they will face falling revenues due to suppliers not agreeing to additional fees, because they can increasingly get better deals elsewhere.

Things are looking bright for Hong Kong-listed department store retailers. The five Hong Kong-listed retailers Maoye, Golden Eagle, Parkson, Intime and New World Department Store were able to record slightly higher net profit than their 28 China-listed peers in 2008, reflecting the higher profitability of the department stores listed on the Hong Kong Stock Exchange.

Although the total net profit generated by the five Hong Kong-listed department stores fell to RMB1,245.85m in the first half of 2009, they were still able to generate 70.63% of the total net profit produced by the 28 China-listed department store retailers without having their bottom line substantially propped up by profit generated from supermarket, hypermarket, real estate and other businesses.

Table of Contents

INTRODUCTION

Report Coverage

Abbreviations Used

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1 NATIONAL DEPARTMENT STORE MARKET

• 1.1 Overview
• 1.2 Department Stores: Defining The Potential Market
  • 1.2.1 Defining The Potential Market: So, How Big is the Consumer Market?
  • 1.2.2 Defining The Potential Market: The Mythical Chinese Middle Class
  • Table 1.1 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
  • Table 1.2 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
  • Table 1.3 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• 1.3 The Department Store Industry Significance
  • 1.3.1 The Department Store Industry Significance: Macroeconomic Context
  • Table 1.4 RETAIL SALES AS A % OF GDP, 2003-2009*
  • 1.3.2 The Department Store Industry Significance: The Total Value of the Retail Market in China
  • Table 1.5 TOTAL RETAIL CURRENT MARKET VALUE, 2000-2009
  • Table 1.6 TOTAL RETAIL CONSTANT MARKET VALUE, 2000-2009
  • Table 1.7 PER CAPITA CURRENT VALUE RETAIL MARKET, 2000-2009
  • 1.3.3 The Department Store Industry Significance: Developing Domestic Consumption
  • 1.3.4 The Department Store Industry Significance: What Is The Definition of a Department Store in China?

Nobody Really Knows How Many Shops There Are In China

Nobody Really Knows How Many Shop Assistants There Are In China

Problems With Definitions Of Retail Sectors

• 1.3.5 The Department Store Industry Significance: Total Retail Industry Above the Government Statistics Threshold
  • Table 1.8 TOTAL RETAIL INDUSTRY ABOVE THE GOVERNMENT STATISTICS THRESHOLD, 2002-2008
  • 1.3.6 The Department Store Industry Significance: The Total Retail Industry
  • Table 1.9 THE TOTAL RETAIL INDUSTRY STRUCTURE, 2002-2008
  • 1.3.7 The Department Store Industry Significance: Convenience Store Significance Within the Total Retail Industry
  • Table 1.10 DEPARTMENT STORE SIGNIFICANCE WITHIN THE TOTAL RETAIL INDUSTRY, 2003-2009*
• 1.4 Department Store Industry Overall Structure
  • 1.4.1 Department Store Industry Overall Structure: Directly-Owned Outlets
  • Table 1.11 DIRECTLY-OWNED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*
  • 1.4.2 Department Store Industry Overall Structure: Franchised Outlets
  • Table 1.12 FRANCHISED DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*
  • 1.4.3 Department Store Industry Overall Structure: Total Outlets
  • Table 1.13 TOTAL DEPARTMENT STORE TOTAL OUTLETS, FLOOR SPACE, STAFF, SALES & PURCHASES, 2003-2009*
  • 1.4.4 Department Store Industry Overall Structure: Outlet Efficiency
  • Table 1.14 TOTAL DEPARTMENT STORE MARKET EFFICIENCY, 2003-2009*
  • 1.4.5 Department Store Industry Overall Structure: Outlet Profitability
  • Table 1.15 TOTAL DEPARTMENT STORE PROFITABILITY, 2003-2009*
• 1.5 The Relative Potential Markets in Urban Areas
  • 1.5.1 The Relative Potential Markets in Urban Areas: The Retail Market Split
  • Table 1.16 RETAIL SALES VALUE BY HABITATION, 2003-2009
  • Table 1.17 RETAIL SALES % BREAKDOWN BY HABITATION, 2003-2009
  • 1.5.2 The Relative Potential Markets in Urban Areas: The Leading Commercial Cities
  • Table 1.18 LEADING CITIES KEY ECONOMIC INDICATORS, 2008
  • 1.5.3 The Relative Potential Markets in Urban Areas: High Levels of Savings - Self-taxation?
  • Table 1.19 LEADING CITIES KEY HOUSEHOLD SAVINGS INDICATORS, 2006/2007
  • 1.5.4 The Relative Potential Markets in Urban Areas: Urban Consumer Spending Power
  • Table 1.20 URBAN AVERAGE HOUSEHOLD EXPENDABLE INCOME, EXPENDITURE, SAVINGS & POTENTIAL EXPENDABLE INCOME AFTER BASIC OUTGOINGS, 2002-2008
  • 1.5.5 The Relative Potential Markets in Urban Areas: China' s Leading Shoppers Only Spend US$8 A Day!
  • Table 1.21 US$ PER CAPITA RETAIL SALES BY TOP-, MIDDLE- & BOTTOM-SCALES, 2002-2008
  • 1.5.6 The Relative Potential Markets in Urban Areas: Defining "Consuming China"
  • Table 1.22 POPULATION AND PER CAPITA GDP OF "CONSUMING CHINA", 2008
  • Table 1.23 TWO COMPARATIVE ESTIMATES OF THE TOTAL SIZE AND SHAPE OF "CONSUMING CHINA", 2008
  • 1.5.7 The Relative Potential Markets in Urban Areas: Quantifying "Consuming China"
  • Table 1.24 COMPARATIVE BREAKDOWN OF AVERAGE HOUSEHOLD INCOME & SPENDING IN "CONSUMING CHINA" CITIES' AGAINST TOTAL NATIONAL AVERAGE, 2008
• 1.6 Does Rural China Have a Potential?
  • 1.6.1 Does Rural China Have a Potential?: Per-capita Sales by Province
  • Map 1.1 PER CAPITA RETAIL SALES BY PROVINCE, 2000, 2007, 2008
  • Table 1.25 PER CAPITA RETAIL SALES BY PROVINCE, 2002-2008
  • 1.6.2 Does Rural China Have a Potential?: Rural Retailing Development Project
  • 1.6.3 Does Rural China Have a Potential?: What The Rural Retailing Development Project Has Added To The Market
  • Table 1.26 RURAL CONVENIENCE STORE NUMBERS BY LOCATION, 2002-2008
  • Table 1.27 RURAL CONVENIENCE FLOORSPACE BY LOCATION, 2002-2008
  • Table 1.28 RURAL CONVENIENCE TOTAL RETAIL SALES BY LOCATION, 2002-2008
  • Table 1.29 RURAL CONVENIENCE AVERAGE OUTLET SALES BY LOCATION, 2002-2008
• 1.7 Leading Retailers
  • 1.7.1 Leading Retailers: Department Stores Within The Context Of The Top 30 Retailers By Revenues
  • Table 1.30 CHINA' S TOP 30 RETAILERS, 2005-2008
  • 1.7.2 Leading Retailers: Sales of Top 20 Department Stores in China
  • Table 1.31 CHINA' S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2007
  • Table 1.32 CHINA' S TOP 20 INDIVIDUAL DEPARTMENT STORES, 2006
  • 1.7.3 Leading Retailers: Retail Sales of Top 20 Shanghai Department Stores
  • Table 1.33 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT, 2008
  • Table 1.34 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT, 2006
  • Table 1.35 TOP 20 INDIVIDUAL SHANGHAI DEPARTMENT STORES, 2005
  • 1.7.4 Leading Retailers: Sales of Top 10 Beijing Department Stores
  • Table 1.36 TOP 10 INDIVIDUAL BEIJING DEPARTMENT STORES, 2007
  • 1.7.5 Leading Retailers: Selected Listed Retailer Revenues
  • Table 1.37 TOTAL REVENUE* OF 28 CHINA-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.38 DEPARTMENT STORE REVENUE* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.39 MAIN OPERATING REVENUE* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.40 SALES PROCEEDS, REVENUE, TOTAL OPERATING REVENUE* OF 5 HONG KONG-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • 1.7.6 Leading Retailers: Selected Listed Retailer Sales Growth
  • Table 1.41 REVENUE GROWTH OF 28 CHINA-LISTED RETAILER & 4 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.42 5 HONG KONG-LISTED RETAILERS SAME STORE SALES GROWTH, 2005-2008 & 1H2008-1H2009
  • Table 1.43 DEPARTMENT STORE REVENUE GROWTH* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • 1.7.7 Leading Retailers: Selected Listed Retailer Revenue By Region
  • Table 1.44 MAIN OPERATING REVENUE GROWTH* OF 28 CHINA-LISTED RETAILERS & BREAKDOWN BY REGION, 2006-2008 & 1H2008-1H2009
  • 1.7.8 Leading Retailers: Selected Listed Retailer Non-retail Revenue Significance
  • Table 1.45 OTHER OPERATING REVENUE AS A PERCENTAGE OF TOTAL REVENUE* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.46 OTHER OPERATING REVENUE OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.47 OTHER INCOME AS A PERCENTAGE OF TOTAL OPERATING REVENUE* OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.48 SHANGHAI BAILIAN GROUP CO., LTD: BREAKDOWN OF OTHER OPERATING REVENUE, 2006-2008 & 1H2008-1H2009*
  • Table 1.49 HARBIN CHURIN GROUP JOINTSTOCK CO., LTD.: BREAKDOWN OF OTHER OPERATING REVENUE, 2006-2008 & 1H2008-1H2009*
  • 1.7.9 Leading Retailers: Selected Listed Retailer Gross Profit Margins
  • Table 1.50 COMMISSION RATE FROM CONCESSIONAIRE SALES & DIRECT SALES MARGINS OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.51 DEPARTMENT STORE GROSS PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.52 OVERALL GROSS PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • 1.7.10 Leading Retailers: Selected Listed Retailer Operating Profit Margins
  • Table 1.53 OPERATING PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.54 OPERATING PROFIT OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.55 OPERATING PROFIT MARGIN* OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.56 OPERATING PROFIT OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • 1.7.11 Leading Retailers: Selected Listed Retailer Net Profit Margins
  • Table 1.57 NET PROFIT MARGINS* OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.58 NET PROFIT OF 28 CHINA-LISTED RETAILERS, 2006-2008 & 1H2008-1H2009
  • Table 1.59 NET PROFIT MARGINS* OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
  • Table 1.60 NET PROFIT OF 5 HONG KONG-LISTED RETAILERS, 2005-2008 & 1H2008-1H2009
• 1.8 Retail Prices & Operational Costs
  • 1.8.1 Prices: Retail Price Indices
  • Table 1.61 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007
  • Table 1.62 RETAIL PRICE INDICES BY BROAD SECTOR, 2000-2008*
  • 1.8.2 Retail Prices & Operational Costs: Outlet Rent
  • Table 1.63 NATIONAL AVERAGE RETAIL PROPERTY RENTAL PRICE, 2001-2008
  • 1.8.3 Retail Prices & Operational Costs: Salaries
  • Table 1.64 AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
  • Table 1.65 % ANNUAL & TOTAL GROWTH OF AVERAGE RETAIL STAFF SALARIES BY PROVINCE, 2002-2008
  • Table 1.66 AVERAGE RETAIL STAFF SALARY BILL PER OUTLET, 2001-2007
  • 1.8.4 Retail Prices & Operational Costs: Business Taxes
• 1.9 Outlook
  • 1.9.1 Outlook: Forecast Trends

Year of the Ox: Slow and Steady

Costs of Operation

Consumer Thrift

Company Competition

Urbanisation

• 1.9.2 Outlook: Total Market Size
• Table 1.67 FORECAST TOTAL CONSTANT VALUE RETAIL SALES, 2010-2014
  • 1.9.3 Outlook: Food/Non-food & Urban/Rural Values
  • Table 1.68 FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
  • 1.9.4 Outlook: Food/Non-food & Urban/Rural Shares
  • Table 1.69 % BREAKDOWN OF FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
  • 1.9.5 Outlook: Growth Rates
  • Table 1.70 ANNUAL GROWTH RATES FOR FORECAST CONSTANT VALUE RETAIL MARKET BY FOOD/NON-FOOD & URBAN/RURAL SPLITS, 2010-2014
  • 1.9.6 Outlook: Department Store Sector Measures
  • Table 1.71 FORECAST TOTAL DEPARTMENT STORE SALES, OUTLETS, SIZE & STAFF, 2010-2014

2 CURRENT ISSUES

• 2.1 Suburbanisation
• 2.2 Over-development of Malls
• 2.3 Security Guards: Thugs in Disguise
• 2.4 Department Store/Shopping Mall Shoppers
  • Table 2.1 MOST PREFERRED SHOPPING VENUES OF CHINA' S AFFLUENT CONSUMERS, 2007
  • Table 2.2 FACTORS CHOOSING A DEPARTMENT STORE
• 2.5 Rural Retailing Development Project
  • Table 2.3 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
  • Table 2.4 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
  • Table 2.5 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
  • Table 2.6 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
  • Table 2.7 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
  • Table 2.8 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
  • Table 2.9 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007

3 SWOT ANALYSIS

• 3.1 Strengths
• 3.2 Weaknesses
• 3.3 Opportunities
• 3.4 Threats

4 MARKETING & DISTRIBUTION

• 4.1 Marketing & Advertising
  • 4.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

• Table 4.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

• Table 4.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • 4.1.2 Marketing & Advertising: Leading Advertised Product Categories
  • Table 4.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
  • 4.1.3 Marketing & Advertising: Leading Advertised Brands
  • Table 4.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
  • 4.1.4 Marketing & Advertising: Leading Advertisers
  • Table 4.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
  • Table 4.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
  • 4.1.5 Marketing & Advertising: The Prime-time Advertising Auction
  • Table 4.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
  • 4.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

• Table 4.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

• Table 4.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

• Table 4.10 BRAND PREFERENCES IN CHINA, 2007
  • "Chameleon" Brands
  • Table 4.11 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 4.1.7 Marketing and Advertising in China: Brand Equity
  • 4.1.8 Marketing & Advertising: Emerging Local Brands
  • Table 4.12 CHINA' S MOST VALUABLE BRANDS, 2008/2009
  • 4.1.9 Marketing & Advertising: Pricing Issues
  • Table 4.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
  • Table 4.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 4.1.10 Marketing & Advertising: Online Sales
  • Table 4.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
  • Table 4.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
  • Table 4.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
  • Table 4.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
  • Table 4.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
• 4.2 Consumer Profile
  • 4.2.1 Consumer Profile: Broad Consumer Trends
  • 4.2.2 The Chinese Consumer: Urban Profile
  • Table 4.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 4.2.3 The Chinese Consumer: Rural Profile
  • Table 4.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
• 4.3 Key Sales Periods
  • 4.3.1 Key Sales Periods: Overview
  • Table 4.22 ANNUAL NATIONAL HOLIDAYS
  • Table 4.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009

5 COMPANY PROFILES

• 5.1 Aeon Stores (Hong Kong) Co., Ltd.
  • 5.1.1 Aeon Stores (HK): Company Details
  • 5.1.2 Aeon Stores (HK): Company Background
  • Table 5.1 AEON CO., LTD.: MAJOR COMPANIES IN CHINA, JUNE 2009
  • Table 5.2 AEON STORES (HONG KONG) CO., LTD.: STORES IN GUANGDONG & HONG KONG, 2004-2008
  • Table 5.3 AEON STORES (HONG KONG) CO., LTD.: BREAKDOWN OF STORES IN GUANGDONG, OCTOBER 2009
  • Table 5.4 QINGDAO AEON DONGTAI CO., LTD.: STORES IN QINGDAO, END-2008
  • Table 5.5 AEON CO., LTD.: STORES OPENED, 2007-2009
  • Table 5.6 AEON STORES (HONG KONG) CO., LTD.: TURNOVER BREAKDOWN, 2005-06
  • 5.1.3 Aeon Stores (HK): Company Financials
  • Table 5.7 AEON STORES (HONG KONG) CO., LTD.: REVENUE BREAKDOWN, 2005-08 & 1H2008-1H2009*
  • Table 5.8 AEON STORES (HONG KONG) CO., LTD.: GEOGRAPHICAL SEGMENT INFORMATION BY LOCATION OF ASSETS, 2005-2008 & 1H2008-1H2009*
  • Table 5.9 AEON STORES (HONG KONG) CO., LTD.: FINANCIAL RESULTS, 2005-08*
  • Table 5.10 AEON STORES (HONG KONG) CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
• 5.2 Beijing Wangfujing Department Store (Group) Co., Ltd.
  • 5.2.1 Beijing Wangfujing Department Store: Company Details
  • 5.2.2 Beijing Wangfujing Department Store: Company Background
  • Table 5.11 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: STORE BREAKDOWN BY REGION, 2008-OCT 2009
  • Table 5.12 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAIN OPERATING REVENUE BREAKDOWN BY REGION, 2006-2008
  • Table 5.13 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAIN OPERATING REVENUE BREAKDOWN BY REGION, 1H2008-1H2009
  • 5.2.3 Beijing Wangfujing Department Store: Company Financials
  • Table 5.14 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: MAIN OPERATING REVENUE BREAKDOWN, 2004-2008 & 1H2008-1H2009
  • Table 5.15 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2004-2006*
  • Table 5.16 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2006-2008*
  • Table 5.17 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: AS A PERCENTAGE OF TOTAL REVENUE, 2006-2008*
  • Table 5.18 BEIJING WANGFUJING DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
• 5.3 Far Eastern Department Stores Ltd.
  • 5.3.1 Far Eastern Department Stores: Company Details
  • 5.3.2 Far Eastern Department Stores: Company Background
  • Table 5.19 FAR EASTERN DEPARTMENT STORES LTD.: STORE BREAKDOWN BY CITIES IN CHINA, OCTOBER 2009
  • 5.3.3 Far Eastern Department Stores: Company Financials
  • Table 5.20 FAR EASTERN DEPARTMENT STORES LTD.: FINANCIAL RESULTS, 2004-08*
  • Table 5.21 FAR EASTERN DEPARTMENT STORES LTD.: TOTAL REVENUE & SEGMENT RESULT BREAKDOWN BY REGION, 2004-08*
  • Table 5.22 FAR EASTERN DEVELOPMENT STORES LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
• 5.4 Golden Eagle Retail Group Ltd.
  • 5.4.1 Golden Eagle Retail Group: Company Details
  • 5.4.2 Golden Eagle Retail Group: Company Background
  • Table 5.23 GOLDEN EAGLE RETAIL GROUP LTD.: BREAKDOWN OF OUTLETS BY REGION, 2004-AUGUST 2009
  • Table 5.24 GOLDEN EAGLE RETAIL GROUP LTD.: BREAKDOWN OF OUTLETS BY GROSS FLOOR AREA, AUGUST 2009
  • Table 5.25 GOLDEN EAGLE RETAIL GROUP LTD.: GROSS SALES PROCEEDS BY MERCHANDISE CATEGORY, 2003-2004 & 2008-1H2009
  • Table 5.26 GOLDEN EAGLE RETAIL GROUP LTD.: VIP MEMBERS, 2004-2008
  • 5.4.3 Golden Eagle Retail Group: Company Financials
  • Table 5.27 GOLDEN EAGLE RETAIL GROUP LTD.: REVENUE BREAKDOWN, 2004-2008*
  • Table 5.28 GOLDEN EAGLE RETAIL GROUP LTD.: FINANCIAL RESULTS, 2004-2008*
  • Table 5.29 GOLDEN EAGLE RETAIL GROUP LTD.: AS A % OF REVENUE, 2004-2008*
  • Table 5.30 GOLDEN EAGLE RETAIL GROUP LTD.: OTHER OPERATING INCOME, 2007-2008*
  • Table 5.31 GOLDEN EAGLE RETAIL GROUP LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
  • Table 5.32 GOLDEN EAGLE RETAIL GROUP LTD.: REVENUE BREAKDOWN, 1H2008-1H2009*
  • Table 5.33 GOLDEN EAGLE RETAIL GROUP LTD.: OTHER OPERATING INCOME, 1H2008-1H2009*
• 5.5 Guangzhou Grandbuy Co., Ltd.
  • 5.5.1 Guangzhou Grandbuy: Company Details
  • 5.5.2 Guangzhou Grandbuy: Company Background
  • Table 5.34 GUANGZHOU GRANDBUY CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE BY REGION, 2004-2008*
  • Table 5.35 GUANGZHOU GRANDBUY CO., LTD.: OUTLETS AS OF 30 JUNE 2007
  • Table 5.36 GUANGZHOU GRANDBUY CO., LTD.: XINDAXIN STORES
  • 5.5.3 Guangzhou Grandbuy: Company Financials
  • Table 5.37 GUANGZHOU GRANDBUY CO., LTD.: REVENUE BREAKDOWN, 2004-2008*
  • Table 5.38 GUANGZHOU GRANDBUY CO., LTD.: FINANCIAL RESULTS, 2004-2008*
  • Table 5.39 GUANGZHOU GRANDBUY CO., LTD.: AS A PERCENTAGE OF TOTAL REVENUE, 2004-2008*
  • Table 5.40 GUANGZHOU GRANDBUY CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
• 5.6 Intime Department Store (Group) Co., Ltd.
  • 5.6.1 Intime Department Store: Company Details
  • 5.6.2 Intime Department Store: Background
  • Table 5.41 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: BREAKDOWN OF OUTLETS BY REGION, 2006-1H 2009
  • 5.6.3 Intime Department Store: Company Financials
  • Table 5.42 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: REVENUE BREAKDOWN, 2004-2008*
  • Table 5.43 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 2004-2008*
  • Table 5.44 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: AS A PERCENTAGE OF REVENUE, 2004-2008*
  • Table 5.45 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: OTHER INCOME & GAINS, 2004-2008*
  • Table 5.46 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
  • Table 5.47 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: REVENUE BREAKDOWN, 1H2008-1H2009*
  • Table 5.48 INTIME DEPARTMENT STORE (GROUP) CO., LTD.: OTHER INCOME & GAINS, 1H2008-1H2009*
• 5.7 Maoye International Holdings Ltd.
  • 5.7.1 Maoye International Holdings: Company Details
  • 5.7.2 Maoye International Holdings: Company Background
  • Table 5.49 MAOYE INTERNATIONAL HOLDINGS LTD.: OUTLET BREAKDOWN BY REGION, 2006-2008
  • Table 5.50 MAOYE INTERNATIONAL HOLDINGS LTD.: OUTLET BREAKDOWN BY OPERATING FLOOR AREA, 2008
  • Table 5.51 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL GROSS SALES PROCEEDS BY MERCHANDISE CATEGORY, 2005-2007
  • Table 5.52 MAOYE INTERNATIONAL HOLDINGS LTD.: INVESTMENTS IN LISTED SHARES, AS OF 30 JUNE 2009
  • Table 5.53 MAOYE INTERNATIONAL HOLDINGS LTD.: SALES TO CUSTOMER LOYALTY CARDHOLDERS, 2005-2007
  • 5.7.3 Maoye International Holdings: Company Financials
  • Table 5.54 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & REVENUE BREAKDOWN, 2005-2008*
  • Table 5.55 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & CONCESSIONAIRE SALES COMMISSIONS BY OUTLET TYPE, 2005-2007*
  • Table 5.56 MAOYE INTERNATIONAL HOLDINGS LTD.: FINANCIAL RESULTS, 2005-2008*
  • Table 5.57 MAOYE INTERNATIONAL HOLDINGS LTD.: AS A % OF REVENUE, 2005-2008*
  • Table 5.58 MAOYE INTERNATIONAL HOLDINGS LTD.: OTHER INCOME, 2005-2008*
  • Table 5.59 MAOYE INTERNATIONAL HOLDINGS LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
  • Table 5.60 MAOYE INTERNATIONAL HOLDINGS LTD.: TOTAL SALES PROCEEDS & REVENUE BREAKDOWN, 1H2008-1H2009*
  • Table 5.61 MAOYE INTERNATIONAL HOLDINGS LTD.: OTHER INCOME, 1H2008-1H2009*
• 5.8 New World Department Store China Ltd.
  • 5.8.1 New World Department Store China: Company Details
  • 5.8.2 New World Department Store China: Company Background
  • Table 5.62 NEW WORLD DEPARTMENT STORE CHINA LTD.: GROSS FLOOR AREA & AVERAGE SIZE PER STORE, 2003/04-2008/09*
  • Table 5.63 NEW WORLD DEPARTMENT STORE CHINA LTD.: BREAKDOWN OF OUTLETS BY REGION, 2006/07-2008/09
  • Table 5.64 NEW WORLD DEPARTMENT STORE CHINA LTD.: REVENUE BREAKDOWN BY REGION, 2006/07-2008/09*
  • Table 5.65 NEW WORLD DEPARTMENT STORE CHINA LTD.: LATEST ACQUISITION, EXPANSION, NEW STORE OPENING
  • Table 5.66 NEW WORLD DEPARTMENT STORE CHINA LTD.: DETAILED INFORMATION OF EACH OUTLET, END 2007/08
  • Table 5.67 NEW WORLD DEPARTMENT STORE CHINA LTD.: GROSS SALES REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2003/04-2008/09*
  • Table 5.68 NEW WORLD DEPARTMENT STORE CHINA LTD.: REBRANDING PROGRAM
  • 5.8.3 New World Department Store China: Company Financials
  • Table 5.69 NEW WORLD DEPARTMENT STORE CHINA LTD.: REVENUE BREAKDOWN, 2003/04-2008/2009*
  • Table 5.70 NEW WORLD DEPARTMENT STORE CHINA LTD.: OTHER INCOME, 2003/04-2008/09*
  • Table 5.71 NEW WORLD DEPARTMENT STORE CHINA LTD.: FINANCIAL RESULTS, 2003/04-2008/2009*
  • Table 5.72 NEW WORLD DEPARTMENT STORE CHINA LTD.: AS A % OF REVENUE, 2003/04-2008/09*
• 5.9 Parkson Retail Group Ltd.
  • 5.9.1 Parkson Retail Group: Company Details
  • 5.9.2 Parkson Retail Group: Company Background
  • Table 5.73 PARKSON RETAIL GROUP LTD.: STORE BREAKDOWN, 2005-2008
  • Table 5.74 PARKSON RETAIL GROUP LTD.: STORE BREAKDOWN BY REGION, OCTOBER 2009
  • Table 5.75 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS BY PRODUCT CATEGORY, 2004-2008
  • 5.9.2 Parkson Retail Group: Company Financials
  • Table 5.76 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS & REVENUE BREAKDOWN, 2004-2008*
  • Table 5.77 PARKSON RETAIL GROUP LTD.: FINANCIAL RESULTS, 2004-2008*
  • Table 5.78 PARKSON RETAIL GROUP LTD.: AS A % OF REVENUE, 2004-2008*
  • Table 5.79 PARKSON RETAIL GROUP LTD.: OTHER OPERATING REVENUES, 2004-2008*
  • Table 5.80 PARKSON RETAIL GROUP LTD.: FINANCIAL RESULTS, 1H2008-1H2009*
  • Table 5.81 PARKSON RETAIL GROUP LTD.: SALES PROCEEDS & REVENUE BREAKDOWN, 1H2008-1H2009*
  • Table 5.82 PARKSON RETAIL GROUP LTD.: OTHER OPERATING REVENUES, 1H2008-1H2009*
• 5.10 Seven & I Holdings Co., Ltd.
  • 5.10.1 Seven & I Holdings: Company Details
  • 5.10.2 Seven & I Holdings: China-based Operation
  • Table 5.83 SEVEN & I HOLDINGS CO., LTD.: PRINCIPAL SUPERSTORE/SUPERMARKET SUBSIDIARIES IN CHINA, END-DEC 2008
  • Table 5.84 CHENGDU ITO-YOKADO CO., LTD.: STORE INFORMATION, OCTOBER 2009
  • Table 5.85 HUA TANG YOKADO COMMERCIAL CO., LTD.: STORE INFORMATION, OCTOBER 2009
  • Table 5.86 SEVEN & I HOLDINGS CO., LTD.: NUMBER OF SUPERSTORE & DEPARTMENT STORE OUTLETS, 2005-2008
  • 5.10.3 Seven & I Holdings: Company Financials
  • Table 5.87 SEVEN & I HOLDINGS CO., LTD.: FINANCIAL RESULTS OF PRINCIPAL SUPERSTORE/SUPERMARKET SUBSIDIARIES IN CHINA, 2004-2008*

6 CONTACTS

• 6.1 Trade Organisations
  • 6.1.3 Shanghai Merchandise Commercial Profession Trade Association
  • 6.1.4 China Commerce Association for General Merchandise
  • 6.1.5 Guangdong Chain Operations Association
  • 6.1.5 Nanjing Department Store Association
  • 6.2 Government Departments
  • 5.2.1 Ministry of Commerce (MOFCOM)

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

• A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2003 - 2009*
• A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
• A.3.3 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
• A.3.4 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
• A.3.5 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
• A.3.6 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
• A.3.7 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*

A.4 Consumer Attitudes

• A.4.1 Consumer Attitudes: Overview
• A.4.2 Consumer Attitudes: Response to Political Change
• A.4.2 Consumer Attitudes: Response to Economic Change
• A.4.3 Consumer Attitudes: Changes in Lifestyle

• Livelihood
• Individual loans
• Housing
• Possessions
• Travel
• Entertainment
• Health and Fitness
• Purchasing Influences
• Taboos

A.5 Consumer Wealth

• A.5.1 Consumer Wealth: GDP and Cost of Living
• China' s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015

Confident Shoppers

• Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
• A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2003 - 2009*
• A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
• A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
• A.5.5 Consumer Wealth: Concentration of Wealth by Province
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
• A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008

A.6 Households

• A.6.1 Households: Overview of Household Conditions
• A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
• A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
• A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*

A.7 Employment

• A.7.1 Employment: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
• A.7.3 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
• A.7.4 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

• A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
• A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

• A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2002 - 2009*
• A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

• A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008
• A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008

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