Beer in China 2010: A Market Analysis

Beer in China 2010: A Market Analysis published by Access Asia in February, 2010. This report consists of 205 pages and the price starts from US $ 1570.

Introduction

Abstract

REPORT COVERAGE

This report reviews characteristics, trends and developments over the 2003 to 2009 period in the beer market and industry of the People' s Republic of China, and gives forecasts of market performance to 2015. The emphasis is on the retail market and the major industry players. The report covers the following sectors:

• Standard lagers;
• Draft beers;
• Other beers.

KEY REPORT FEATURES

This recently updated report includes:

• An overview of China' s total food market with sales statistics up to 2009;
• The total value and volume of the retail and HoReCa beer market up to 2009;
• The value and volume of retail and HoReCa beer sales, including by product sector, up to 2009;
• Volume & value forecast the beer market in China up to 2015;
• The beer market background and current issues;
• Marketing & distribution;
• Production and international trade data up to 2009;
• SWOT analysis
• Key manufacturer profiles
• Key contacts & trade events;
• Overview of China' s demographics and macroeconomics.

Executive Summary

The Chinese beer market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government.

China is the largest national beer market in the world. Thus China is an important market, which needs to be understood more clearly.

China is a complex market, varying widely from region to region. Indeed, the country can be described as a collection of regional markets, with very few companies able to operate at a truly national level.

The brewing industry has been one of those quickest to modernise in China, and can be seen as a yardstick upon which other industries in China will model themselves.

Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. Per capita beer consumption in China is continue to rise but the development in the market will in future rely much more on raising the average value of purchases, and persuading Chinese consumers (especially the growing ranks of urban middle-income consumers) to trade-up to premium products and brands. Thus the market has switched from simply achieving national and regional volume capacity to fill the market, towards developing national and regional brand share.

To this end, the consolidation in the industry continues, and this increasingly means significant mergers and acquisitions between leading players in the market.

Table of Contents

INTRODUCTION

Report Coverage

Executive Summary

China' s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

Abbreviations Used

Other Access Asia Reports of Possible Interest

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1 CHINA' S BEER MARKET

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Food & Non-food Sales
• Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2003-2009*
  • 1.2.2 Total Food Market: Food/Non-food Sales Split
• Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2003-2009*
  • 1.2.3 Total Food Market: Urban and Rural Split
• Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2003-2009*
  • 1.2.4 Total Food Market: The Trends
• Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2003-2009
• Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2003/2009
• Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2003-2009*
  • 1.2.5 Total Food Market: Urban Value Trends
• Table 1.5 URBAN RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
  • 1.2.6 Total Food Market: Rural Value Trends
• Table 1.6 VALUE OF RURAL RETAIL FOOD SALES CURRENT VALUE BY SECTOR, 2003-2009
• 1.3 China' s Beer Market
  • 1.3.1 The Beer Market: Total Market Size
• Figure 1.3: Total Beer Market Retail, HoReCa & Overall Sales Growth, 2003-2009
• Table 1.7 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
  • 1.3.2 The Beer Market: Total Market Retail/HoReCa Split
• Table 1.8 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2003-2009
  • 1.3.3 The Beer Market: Total Market Growth
• Table 1.9 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR BEER IN CHINA, 2003-2009
  • 1.3.4 The Beer Market: Per Capita Consumption
• Table 1.10 PER CAPITA BEER CONSUMPTION VOLUME BY COUNTRY, 2004
• Table 1.11 PER CAPITA BEER CONSUMPTION VOLUME IN MAJOR NATIONS, 2007
• Table 1.12 PER CAPITA CONSUMER MARKET FOR BEER IN CHINA, 2003-2009
  • 1.3.5 The Beer Market: Food Market Significance
• Table 1.13 BEER SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2003-2009
• 1.4 Retail Sector Breakdown
  • 1.4.1 Retail Sector Breakdown: Sector Values & Volumes
• Figure 1.3: Total Beer Market Retail Volume & Value Sales Growth, 2003-2009
• Table 1.14 THE RETAIL MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
• Figure 1.4: Total Beer Market Retail US$ Value Sales Growth, 2003-2009
  • 1.4.2 Retail Sector Breakdown: Sector Shares
• Table 1.15 % BREAKDOWN OF THE RETAIL MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2003-2009
  • 1.4.3 Retail Sector Breakdown: Annual Growth Rates
• Table 1.16 % ANNUAL GROWTH OF THE RETAIL MARKET FOR BEER IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
• 1.5 HoReCa Sector Breakdown
  • 1.5.1 HoReCa Sector Breakdown: Sector Values & Volumes
• Figure 1.5: Total Beer Market HoReCa Volume & Value Sales Growth, 2003-2009
• Figure 1.6: Total Beer Market HoReCa US$ Value Sales Growth, 2003-2009
• Table 1.17 THE HORECA MARKET FOR BEER BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2003-2009
  • 1.5.2 HoReCa Sector Breakdown: Sector Shares
• Table 1.18 % BREAKDOWN OF THE HORECA MARKET FOR BEER IN VOLUME & VALUE TERMS IN CHINA, 2003-2009
  • 1.5.3 HoReCa Sector Breakdown: Annual Growth Rates
• Table 1.19 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
• Table 1.20 % ANNUAL GROWTH OF THE HORECA MARKET FOR BEER IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2003-2009
• 1.6 Urban & Rural Sales of Beer in China
  • 1.6.1 Urban & Rural Market: Total Sales
• Table 1.21 THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL SALES IN CHINA, 2003-2009
  • 1.6.2 Urban & Rural Market: Growth Rates
• Table 1.22 % GROWTH OF THE CURRENT VALUE MARKET FOR BEER BY URBAN & RURAL MARKETS IN CHINA, 2003-2009
• 1.7 Market Shares
  • 1.7.1 Market Shares: Leading Brewer Brand Shares
• Table 1.23 CHINA 5-YEAR LEADING BREWER NATIONAL BEER VOLUME MARKET SHARE, 2004-2008
  • 1.7.2 Market Shares: Global Brand Shares
• Table 1.24 GLOBAL TOP-20 BEER BRAND TABLE BY VOLUME SHIPMENTS, 2003/2006
• Table 1.25 WORLD' S TOP 10 BEER BRANDS IN 2007*
• Table 1.26 WORLD' S TOP 10 BEER BRANDS IN 2007-2008
• 1.8 Prices
  • 1.8.1 Prices: Retail Price Indices
• Table 1.27 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005 - 2008
• Table 1.28 RETAIL PRICE INDICES BY BROAD SECTOR, 2001 - 2008
  • 1.8.2 Prices: Average Unit Values
• Table 1.29 AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2003-2009
• Table 1.30 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES OF BEER BY SECTOR IN CHINA, 2003-2009
  • 1.8.3 Prices: Selected Product Prices
• Table 1.31 RETAIL PRICES OF SELECTED SNOW BEER, DECEMBER 2009
• Table 1.32 RETAIL PRICES OF SELECTED TSINGTAO BEER, DECEMBER 2009
• Table 1.33 RETAIL PRICES OF SELECTED YANJING BEER, DECEMBER 2009
• Table 1.34 RETAIL PRICES OF SELECTED SUNTORY BEER, DECEMBER 2009
• Table 1.35 RETAIL PRICES OF SELECTED BUDWEISER & HARBIN BEER, DECEMBER 2009
• Table 1.36 RETAIL PRICES OF SELECTED CARLSBERG BEER, DECEMBER 2009
• Table 1.37 RETAIL PRICES OF SELECTED REEB, TIGER & HEINEKEN BEER, DECEMBER 2009
• Table 1.38 RETAIL PRICES OF SELECTED KIRIN & ASAHI BEER, DECEMBER 2009
• Table 1.39 RETAIL PRICES OF SELECTED IMPORTED BEER, DECEMBER 2009
• 1.9 OUTLOOK
  • 1.9.1 Outlook: Forecast Trends
  • 1.9.2 Outlook: Total Market Size In Value Terms
• Table 1.40 FORECAST TOTAL VALUE MARKET FOR BEER IN CHINA, 2010-2015
  • 1.9.3 Outlook: Total Volume Market Size
• Table 1.41 FORECAST TOTAL VOLUME MARKET FOR BEER IN CHINA, 2010-2015
  • 1.9.4 Outlook: Total Market by Retail/HoReCa Split
• Figure 1.7: Forecast Beer Volume & Value Sales Growth by Sales Channel, 2010-2015
• Table 1.42 FORECAST BEER CONSUMPTION & EXPENDITURE BY DISTRIBUTION (RETAIL/HORECA) SPLIT IN CHINA, 2010-2015
  • 1.9.5 Outlook: Retail Sector Values & Volumes
• Figure 1.8: Forecast Beer Volume & Value Sales Growth by Sector, 2010-2015
• Table 1.43 FORECAST CONSTANT 2009 VALUE & VOLUME SALES OF BEER BY SECTOR IN CHINA, 2010-2015
  • 1.9.6 Outlook: Retail Sector Breakdown
• Table 1.44 FORECAST % VALUE & VOLUME SALES BREAKDOWN OF BEER BY SECTOR IN CHINA, 2010-2015
  • 1.9.7 Outlook: Retail Sector Growth
• Table 1.45 FORECAST ANNUAL % VALUE & VOLUME SALES GROWTH OF BEER BY SECTOR IN CHINA, 2010-2015
• 1.10 Current Issues
  • 1.10.1 Drink Driving Crackdown
  • 1.10.2 Private Label
• Table 1.46 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
  • 1.10.3 Retailing Development Project
• Table 1.47 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
• Table 1.48 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
• Table 1.49 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
• Table 1.50 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
• Table 1.51 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
• Table 1.52 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
• Table 1.53 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Trends

Conventional Media Advertising

• Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008

Online Advertising

• Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
• Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2008
  • 2.1.3 Marketing & Advertising: Leading Advertised Brands
• Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
  • 2.1.4 Marketing & Advertising: Leading Advertisers
• Table 2.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
• Table 2.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
• Table 2.7 FIRMS WITH HIGHEST PORTION OF WORLD AD BUDGETS IN CHINA, 2008
• Table 2.8 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 1Q 2009
• Table 2.9 TOP 20 ALCOHOLIC DRINKS ONLINE ADVERTISERS, 2009
  • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
• Table 2.10 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2010
  • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China

Age & Location

• Table 2.11 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007

Quality Versus Image

• Table 2.12 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007

Local Versus Foreign

• Table 2.13 BRAND PREFERENCES IN CHINA, 2007
• "Chameleon" Brands
• Table 2.14 TOP CHAMELEON BRANDS IN CHINA, 2008
  • 2.1.7 Marketing and Advertising in China: Brand Equity
  • 2.1.8 Marketing & Advertising: Emerging Local Brands
• Table 2.15 CHINA' S MOST VALUABLE BRANDS, 2008/2009
• Table 2.16 CHINA' S MOST VALUABLE BRANDS, 2009
  • 2.1.9 Marketing & Advertising: Pricing Issues
• Table 2.17 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
• Table 2.18 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.10 Marketing & Advertising: Online Sales
• Table 2.19 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
• Table 2.20 SITES PREFERRED BY ONLINE SHOPPERS, 2008
• Table 2.21 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
• Table 2.22 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
• Table 2.23 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 2.1.11 Marketing & Advertising: Pricing Issues
• Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
• Table 2.15 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
  • 2.1.12 Marketing & Advertising: Beer Advertising and Promotion
  • 2.1.13 Marketing & Advertising: Olympic Sponsorship a Waste of Money?
• Table 2.16 TOP FIVE OLYMPIC SPONSORS & TOP TEN LOCAL COMPANIES ASSOCIATED WITH THE OLYMPICS, 2008
  • 2.1.14 Marketing & Advertising: China Beer Festivals
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile

Suburbs

• Table 2.17 AVERAGE PRICE DIFFERENCES BETWEEN DOWNTOWN AND SUBURBS IN SHANGHAI AND BEIJING, Q2 2008
  • 2.2.3 Consumer Profile: Women Beer Consumer
• Table 2.18 SURVEY ON FEMALE AND BEER CONSUMPTION, 2007
• Table 2.19 SURVEY ON FEMALE AND FUTURE BEER CHOICE, 2007
  • 2.2.4 Consumer Profile: Attitudes Towards Alcohol Consumption
  • 2.2.5 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
  • 2.2.6 Consumer Profile: Alcoholic Drinks Health Concerns
  • 2.2.7 Consumers: Beer Packaging
• 2.3 Retail Distribution
  • 2.3.1 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet
• Table 2.20 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2001-2009

3 SOURCES OF SUPPLY

• 3.1 Beer Industry
  • 3.1.1 Beer Industry: Production Volume
• Table 3.1 BEER OUTPUT BY PROVINCE, 2004-2008
• Table 3.2 SHARE OF BEER OUTPUT BY PROVINCE, 2004-2008
• Table 3.3 CHINA SHARE OF GLOBAL BEER OUTPUT, 2000-2008
  • 3.1.2 Beer Industry: Industry Manufacturers & Revenue
• Table 3.4 TOTAL NUMBER OF BEER MANUFACTURERS AGAINST INDUSTRY REVENUES, 1996-2007
  • 3.1.3 Beer Industry: Industry Revenue & Profit
• Table 3.5 BEER INDUSTRY REVENUE & PROFIT COMPARED, 1996-2007
  • 3.1.4 Beer Industry: Leading Listed Brewer Revenues
• Table 3.6 TOP-5 LISTED BREWER REVENUES (BEER ONLY), 2004-2008 & 1H2008-1H2009
• Table 3.7 TOP-5 LISTED BREWER REVENUES (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H2009
  • 3.1.5 Beer Industry: Leading Listed Brewer Operating Profit
• Table 3.8 TOP-5 LISTED BREWER OPERATING PROFITS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H2009
• Table 3.9 TOP-5 LISTED BREWER OPERATING PROFIT MARGINS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H2009
  • 3.1.6 Beer Industry: Leading Listed Brewer Net Profit
• Table 3.10 TOP-5 LISTED BREWER NET PROFITS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H2009
• Table 3.11 TOP-5 LISTED BREWER NET PROFIT MARGINS (INCLUDING NON-BEER), 2004-2008 & 1H2008-1H2009
  • 3.1.7 Beer Industry: Leading Listed Brewer Sales Volume
• Table 3.12 TOP-5 LISTED BREWER BEER SALES VOLUMES, 2004-2008 & 1H2008-1H2009
• Table 3.13 TOP-5 LISTED BREWER AVERAGE SELLING PRICES, 2004-2008 & 1H2008-1H2009
• 3.2 Beer Import & Export - Volume
  • 3.2.1 Beer Import & Export: Volume
• Table 3.14 CHINA BEER IMPORT & EXPORT VOLUME & GROWTH, 2000-2009
  • 3.2.2 Beer Import & Export: Import Volume Breakdown By Country
• Table 3.15 CHINA BEER IMPORT VOLUME & GROWTH BY COUNTRY, 2000-2009
• Table 3.16 % BREAKDOWN OF CHINA BEER IMPORT VOLUME BY COUNTRY, 2000-2009
  • 3.2.3 Beer Import & Export: Export Volume Breakdown By Country
• Table 3.17 CHINA BEER EXPORT VOLUME & GROWTH BY COUNTRY, 2000-2009
• Table 3.18 % BREAKDOWN OF CHINA BEER EXPORT VOLUME BY COUNTRY, 2000-2009
• 3.3 Beer Import & Export - Value
  • 3.3.1 Beer Import & Export: Value
• Table 3.19 CHINA BEER IMPORT & EXPORT VALUE & GROWTH, 2000-2009
  • 3.3.2 Beer Import & Export: Import Value Breakdown By Country
• Table 3.20 CHINA BEER IMPORT VALUE & GROWTH BY COUNTRY, 2000-2009
• Table 3.21 % BREAKDOWN OF CHINA BEER IMPORT VALUE BY COUNTRY, 2000-2009
  • 3.3.3 Beer Import & Export: Export Value Breakdown By Country
• Table 3.22 CHINA BEER EXPORT VALUE & GROWTH BY COUNTRY, 2000-2009
• Table 3.23 % BREAKDOWN OF CHINA BEER EXPORT VALUE BY COUNTRY, 2000-2009
• 3.4 Beer Average Unit Value - Import & Export
  • 3.4.1 Beer Average Unit Value: Import & Export
• Table 3.24 CHINA BEER AVERAGE UNIT VALUE & GROWTH, 2000-2009
  • 3.4.2 Beer Average Unit Value: Import Breakdown By Country
• Table 3.25 CHINA BEER IMPORT AVERAGE UNIT VALUE BY COUNTRY, 2000-2009
  • 3.4.3 Beer Average Unit Value: Export Breakdown By Country
• Table 3.26 CHINA BEER EXPORT AVERAGE UNIT VALUE BY COUNTRY, 2000-2009
• 3.5 Hops Import - Volume & Value
  • 3.5.1 Hops Import: Volume & Value
• Table 3.27 CHINA HOPS IMPORT VALUE & GROWTH, 2000-2009
• 3.6 Malt Import - Volume & Value
  • 3.6.1 Malt Import: Volume & Value
• Table 3.28 CHINA MALT IMPORT VALUE & GROWTH, 2000-2009

4 SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5 LEADING COMPANY PROFILES

• 5.1 Anheuser-Busch InBev NV
  • 5.1.1 Anheuser-Busch InBev: Company Details
  • 5.1.2 Anheuser-Busch InBev: Company Background
  • 5.1.3 Anheuser-Busch InBev: China-based Activities
• Table 5.1 ANHEUSER-BUSCH INBEV: LIST OF MOST IMPORTANT FULLY CONSOLIDATED COMPANIES, END-2008
  • 5.1.4 Anheuser-Busch InBev: Financial Results
• Table 5.2 ANHEUSER-BUSCH INBEV: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
  • 5.1.5 Anheuser-Busch: Company Details
  • 5.1.6 Anheuser-Busch: Company Background
  • 5.1.7 Anheuser-Busch: China-based Activities
  • 5.1.8 Anheuser-Busch: Financial Results
• Table 5.3 ANHEUSER-BUSCH: FINANCIAL RESULTS, 2004-2007*
  • 5.1.9 InBev: Company Details
  • 5.1.10 InBev: Company Background
  • 5.1.11 InBev: China-based Activities
• Table 5.4 INBEV: ACQUISITION OF LION GROUP BREWERIES
  • 5.1.12 InBev: Financial Results
• Table 5.5 INBEV: FINANCIAL RESULTS, 2004-2007*
• Table 5.6 INBEV: ASIA-PACIFIC FINANCIAL RESULTS, 2004-2007*
• Table 5.7 INBEV: SALES VOLUME, 2004-2007*
• 5.2 Asia Pacific Breweries Limited (APB)
  • 5.2.1 APB: Company Details
  • 5.2.2 APB: Company Background
  • 5.2.3 APB: China-based Activities
• Table 5.8 HEINEKEN-APB (CHINA) PTE LTD.: KEY SUBSIDIARIES & ASSOCIATE COMPANIES, AS OF 8 DECEMBER 2009
  • 5.2.4 APB: Financial Results
• Table 5.9 ASIA PACIFIC BREWERIES: FINANCIAL RESULTS, 2003/04-2008/09*
• 5.3 Asahi Breweries Limited
  • 5.3.1 Asahi Breweries: Company Details
  • 5.3.2 Asahi Breweries: Company Background
  • 5.3.3 Asahi Breweries: China-based Activities
• Table 5.10 ASAHI BREWERIES LTD.: OVERSEAS BUSINESS & CAPITAL ALLIANCES IN CHINA, AS OF 30 APRIL 2009
  • 5.3.4 Asahi Breweries: Financial Results
• Table 5.11 ASAHI BREWERIES LTD.: FINANCIAL RESULTS, 2004-2008*
• 5.4 Beijing Yanjing Brewery Co., Ltd.
  • 5.4.1 Beijing Yanjing Brewery: Company Details
  • 5.4.2 Beijing Yanjing Brewery: Company Background
• Table 5.12 BEIJING YANJING BREWERY CO., LTD.: TOP 4 SHAREHOLDERS, END-1H2009
• Table 5.13 BEIJING YANJING BREWERY CO., LTD.: BREAKDOWN OF CORE OPERATING REVENUE BY PRODUCT SEGMENT, 2004-2008 & 1H2008-1H2009
• Table 5.14 BEIJING YANJING BREWERY CO., LTD.: PRODUCTION & SALES VOLUME & MARKET SHARE, 2004-2008 & 1H2008-1H2009
• Table 5.15 BEIJING YANJING BREWERY CO., LTD.: REGIONAL BREAKDOWN OF REVENUE, 2004-2008
• Table 5.16 BEIJING YANJING BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2008
  • 5.4.3 Beijing Yanjing Brewery: Financial Results
• Table 5.17 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2006-2008 & 1H2008-1H2009*
• Table 5.18 BEIJING YANJING BREWERY CO., LTD.: AS A % OF REVENUE, 2006-2008 & 1H2008-1H2009*
• Table 5.19 BEIJING YANJING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 5.20 BEIJING YANJING BREWERY CO., LTD.: AS A % OF REVENUE, 2004-2006*
• Yanjing Brewery (Guilin Liquan) Co., Ltd.
• Table 5.21 YANJING BREWERY (GUILIN LIQUAN) CO., LTD.: FINANCIAL RESULTS, 2004-2008*

Yanjing Brewery (Baotou Xuelu) Co., Ltd.

• Table 5.22 YANJING BREWERY (BAOTOU XUELU) CO., LTD.: FINANCIAL RESULTS, 2004-2008*
• 5.5 Carlsberg Beweries A/S
  • 5.5.1 Carlsberg: Company Details
  • 5.5.2 Carlsberg: Company Background
  • 5.5.3 Carlsberg: China-based Activities
• Table 5.23 CARLSBERG: KEY SUBSIDIARIES & ASSOCIATE COMPANIES IN CHINA, 2008
  • 5.5.4 Carlsberg: Financial Results
• Table 5.24 CARLSBERG: FINANCIAL RESULTS, 2004-2008*
• Table 5.25 CARLSBERG: KEY FIGURES FOR ASSOCIATES IN CHINA, 2004-2008*
• Table 5.26 CARLSBERG: SALES VOLUME, 2004-2008*
• 5.7 China Resources Enterprise Ltd.
  • 5.7.1 China Resources Enterprise: Company Details
  • 5.7.2 China Resources Enterprise: Company Background
  • 5.7.3 China Resources Enterprise: China Related Activities
• Table 5.27 CHINA RESOURCES SNOW BREWERIES: MAJOR BREWERIES ACQUIRED, FEBRUARY 2006-OCTOBER 2009
• Table 5.28 CHINA RESOURCES SNOW BREWERIES: GEOGRAPHICAL DISTRIBUTION OF BREWERIES, 2004-1H2009
  • 5.7.4 China Resources Enterprise: Financial Results
• Table 5.29 CHINA RESOURCES SNOW BREWERIES: FINANCIAL RESULTS (BEVERAGE DIVISION), 2004-2008 & 1H2008-1H2009*
• 5.8 Chongqing Brewery Co., Ltd.
  • 5.8.1 Chongqing Brewery: Company Details
  • 5.8.2 Chongqing Brewery: Company Background
• Table 5.30 CHONGQING BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 1H2009
• Table 5.31 CHONGQING BREWERY CO., LTD.: BREAKDOWN OF REVENUE BY REGION, 2007-2008
• Table 5.32 CHONGQING BREWERY CO., LTD.: BREAKDOWN OF MAIN OPERATING REVENUE, 2004-2008 & 1H2008-1H2009
• Table 5.33 CHONGQING BREWERY CO., LTD.: VOLUME SALES, 2004-2008 & 1H2008-1H2009
  • 5.8.3 Chongqing Brewery: Financial Results
• Table 5.34 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2006-2008 & 1H2008-1H2009*
• Table 5.35 CHONGQING BREWERY CO., LTD.: AS A % OF REVENUE, 2006-2008 & 1H2008-1H2009*
• Table 5.36 CHONGQING BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2006*
• Table 5.37 CHONGQING BREWERY CO., LTD.: AS A % OF REVENUE, 2004-2006*
• 5.10 Fujian Yanjing Huiquan Brewery Co Ltd.
  • 5.10.1 Fujian Yanjing Huiquan: Company Details
  • 5.10.2 Fujian Yanjing Huiquan Brewery: Company Background
• Table 5.38 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FIVE LEADING SHAREHOLDERS, 1H2009
• Table 5.39 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: BEER SALES VOLUME & GROSS PROFIT MARGIN, 2004-2008 & 1H2008-1H2009*
  • 5.10.3 Fujian Yanjing Huiquan Brewery: Financial Results
• Table 5.40 FUJIAN YANJING HUIQUAN BREWERY CO., LTD.: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
• 5.11 Guangzhou Zhujiang Brewery Group
  • 5.11.1 Guangzhou Zhujiang Brewery: Company Details
  • 5.11.2 Guangzhou Zhujiang Brewery Group: Company Background
• Table 5.41 GUANGDONG ZHUJIANG BREWERY CO., LTD.: KEY BEER SUBSIDIARIES, 2007
• Table 5.42 GUANGDONG ZHUJIANG BREWERY CO., LTD.: PRODUCTION & SALES VOLUME, 2005-2008
  • 5.11.3 Guangzhou Zhujiang Brewery Group: Financial Results
• Table 5.43 GUANGDONG ZHUJIANG BREWERY CO., LTD.: FINANCIAL RESULTS, 2005-2007*
• Table 5.44 GUANGDONG ZHUJIANG BREWERY CO., LTD.: AS A % OF REVENUE, 2005-2007*
• 5.12 Heineken NV
  • 5.12.1 Heineken: Company Details
  • 5.12.2 Heineken: Company Background
  • 5.12.3 Heineken: China-Related Activities
• Table 5.45 HEINEKEN NV: COMPANIES IN CHINA, 2008
  • 5.12.4 Heineken: Financial Results
• Table 5.46 HEINEKEN NV: FINANCIAL RESULTS, 2004-2008*
• Table 5.47 HEINEKEN NV: FINANCIAL RESULTS, 1H2008-1H2009*
• Table 5.48 HEINEKEN NV: GEOGRAPHICAL DISTRIBUTION OF CONSOLIDATED BEER VOLUME, 2007-2008 & 1H2008-1H2009*
• 5.13 Kingway Brewery Holdings Ltd.
  • 5.13.1 Kingway Brewery Holdings: Company Details
  • 5.13.2 Kingway Brewery Holdings: Company Background
• Table 5.49 KINGWAY BREWERY HOLDINGS LTD.: BREAKDOWN OF REVENUE BY REGION, 2004-2008
  • 5.13.3 Kingway Brewery Holdings: Financial Results
• Table 5.50 KINGWAY BREWERY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2008*
• Table 5.51 KINGWAY BREWERY HOLDINGS LTD.: KEY FINANCIAL RESULTS, 1H2008-1H2009
• Table 5.52 KINGWAY BREWERY HOLDINGS LTD.: AS A PERCENTAGE OF REVENUE, 2004-2008 & 1H2008-1H2009*
• 5.15 Kirin Holdings Company Ltd.
  • 5.15.1 Kirin Holdings: Company Details
  • 5.15.2 Kirin Holdings: Company Background
  • 5.15.3 Kirin Holdings: China-based Activities
• Table 5.53 KIRIN HOLDINGS CO., LTD.: KEY ALCOHOLIC DRINKS SUBSIDIARIES IN CHINA, 2008
• 5.15.4 Kirin Holdings: Financial Results
• Table 5.54 KIRIN HOLDINGS CO., LTD.: FINANCIAL RESULTS, 2004-2008*
• 5.16 San Miguel Hong Kong Brewery Ltd.
  • 5.16.1 San Miguel Hong Kong Brewery: Company Details
  • 5.16.2 San Miguel Hong Kong Brewery: Company Background
  • 5.16.3 San Miguel Hong Kong Brewery: China-based Activities
  • 5.16.4 San Miguel Hong Kong Brewery: Financial Results
• Table 5.55 SAN MIGUEL HONG KONG BREWERY LTD.: FINANCIAL RESULTS, 2004-2008 & 1H2008-1H2009*
• 5.17 SABMiller PLC
  • 5.17.1 SABMiller: Company Details
  • 5.17.2 SABMiller: Company Background
  • 5.17.3 SABMiller: China-based Activities
  • 5.17.4 SABMiller: Financial Results
• Table 5.56 SABMILLER PLC: FINANCIAL RESULTS, 2004/05-2008/09*
• 5.18 Suntory Holdings Limited
  • 5.18.1 Suntory Holdings: Company Details
  • 5.18.1 Suntory Holdings: Company Background
  • 5.18.2 Suntory Holdings: China-based Activities
• Table 5.57 SUNTORY HOLDINGS: KEY SUBSIDIARIES IN CHINA
• 5.18.3 Suntory Holdings: Financial Results
• Table 5.58 SUNTORY HOLDINGS LTD.: FINANCIAL RESULTS, 2004-2008*
• 5.19 Tsingtao Brewery Company Ltd.
  • 5.19.1 Tsingtao Brewery: Company Details
  • 5.19.2 Tsingtao Brewery: Company History
• Table 5.59 TSINGTAO BREWERY CO., LTD.: TOP 5 SHAREHOLDERS, END-1H2009
• Table 5.60 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY GEOGRAPHICAL REGION, 2007-2008
• Table 5.61 TSINGTAO BREWERY CO., LTD.: REVENUE FROM PRINCIPAL BUSINESS BY GEOGRAPHICAL MARKETS, 2004-2008 & 1H2008-1H2009
• Table 5.62 TSINGTAO BREWERY CO., LTD.: CAPITAL EXPENDITURE BY GEOGRAPHICAL REGION, 2004-2008 & 1H2008-1H2009
• Table 5.63 TSINGTAO BREWERY CO., LTD.: SALES VOLUME BY BRAND, 2004-2008 & 1H2008-1H2009
• Table 5.64 TSINGTAO BREWERY CO., LTD.: SELECTED PROJECTS COMMISSIONED, 2008-2010
• Table 5.65 TSINGTAO BREWERY CO., LTD.: GEOGRAPHICAL DISTRIBUTION OF BREWERIES & MALT PLANTS, FEBRUARY 2008
• Table 5.66 TSINGTAO BREWERY CO., LTD.: EXISTING & NEW BREWERIES/MALT PLANTS, FEBRUARY 2008
• Table 5.67 TSINGTAO BREWERY CO., LTD.: PRODUCTION COST OF PRINCIPAL OPERATION, 2004-2008
  • 5.19.3 Tsingtao Brewery: Financial Results
• Table 5.68 TSINGTAO BREWERY CO., LTD.: FINANCIALS RESULTS, 2004-2008 & 1H2008-1H2009*
• Table 5.69 TSINGTAO BREWERY CO., LTD.: AS A % OF SALES, 2004-2008 & 1H2008-1H2009*
• Table 5.70 TSINGTAO BREWERY CO., LTD.: KEY EXPENSES, 2005-2008

6 CONTACTS

• 6.1 Associations
  • 6.2.1 Associations Directory: China National Light Industry Council (CNLIC)
  • 6.2.2 Associations Directory: China Food Industry Association
  • 6.2.3 Associations Directory: China Alcoholic Drinks Industry Association (CADA)
  • 6.2.4 Brewing Industry Committee of the China National Food Industry Association

7 RELEVANT TRADE FAIRS & EXHIBITIONS

• 7.1 China National Sugar & Alcoholic Commodities Fair
• 7.2 China International Exhibition on Brewery, Beverage & Liquid Packaging
• 7.3 SAIL China
• 7.4 China BevTek - International Beverage & Liquid Technology & Material Exhibition
• 7.5 China International Alcoholic Drinks Expo (CIADE)
• 7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

• Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

• A.3.1 Demographics: Total Population
• Table A.1 TOTAL POPULATION, 2003 - 2009*
• A.3.2 Demographics: Population by Location
• Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2003 - 2009*
• Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2003 - 2009*
• A.3.3 Demographics: Population by Province
• Table A.4 POPULATION BY PROVINCE, 2003 - 2009*
• A.3.4 Demographics: Population Density by Province
• Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2009
• A.3.5 Demographics: Population Concentration
• Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2009*
• A.3.6 Demographics: Population by Gender
• Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2003 - 2009*
• A.3.7 Demographics: Population by Age Group
• Table A.7 POPULATION BY AGE GROUP, 2003 - 2009*
• Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2003 - 2009*

A.4 Consumer Attitudes

• A.4.1 Consumer Attitudes: Overview
• A.4.2 Consumer Attitudes: Response to Political Change
• A.4.2 Consumer Attitudes: Response to Economic Change
• A.4.3 Consumer Attitudes: Changes in Lifestyle
• Livelihood
• Individual loans
• Housing
• Possessions
• Travel
• Entertainment
• Health and Fitness
• Purchasing Influences
• Taboos

A.5 Consumer Wealth

• A.5.1 Consumer Wealth: GDP and Cost of Living
• China' s New Middle Class
• Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
• Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
• Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
• Confident Shoppers
• Table A.12 GDP AND COST OF LIVING INDEX, 2003 - 2009*
• A.5.2 Consumer Wealth: Provincial GDP
• Table A.13 GDP BY PROVINCE, 2003 - 2009*
• A.5.3 Consumer Wealth: GDP Growth by Province
• Table A.14 GDP GROWTH BY PROVINCE, 2003 - 2009*
• A.5.4 Consumer Wealth: GDP Per Capita by Province
• Table A.15 PER CAPITA GDP BY PROVINCE, 2003 - 2009*
• A.5.5 Consumer Wealth: Concentration of Wealth by Province
• Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2009*
• A.5.6 Consumer Wealth: The Major Cities
• Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2008

A.6 Households

• A.6.1 Households: Overview of Household Conditions
• A.6.2 Households: Total Households by Size
• Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2003 - 2009*
• A.6.3 Households: Total households by Urban/Rural Split
• Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2003 - 2009*
• A.6.4 Households: Income Earners Per Household
• Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2003 - 2009*

A.7 Employment

• A.7.1 Employment: Number of Workers by Sector
• Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.2 Employment: Growth by Sector
• Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
• A.7.3 Employment: Number of Workers by Gender
• Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
• A.7.3 Employment: Number of Workers by Habitation
• Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
• A.7.4 Employment: Urban Unemployment
• Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008

A.8 Consumer Income

• A.8.1 Consumer Income: Average Incomes by Sector
• Table A.25 AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.2 Consumer Income: Growth by Sector
• Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002 - 2008
• A.8.3 Consumer Income: Average Incomes by Region
• Table A.27 AVERAGE INCOMES BY REGION, 2002 - 2008
• A.8.4 Consumer Income: Growth by Region
• Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002 - 2008

A.9 Consumer Market

• A.9.1 Consumer Market: Spending Trends
• Table A.29 CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.2 Consumer Market: Per Capita Consumer Expenditure
• Table A.30 PER CAPITA CONSUMER EXPENDITURE** BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2009*
• A.9.3 Consumer Market: Retail Sales and Consumer Spending
• Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE**, 2003 - 2009*
• A.9.4 Consumer Market: Urban Income and Spending Compared
• Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008

A.10 Exchange Rates

• A.10.1 Exchange Rates: China
• Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2002 - 2009
• A.10.2 Exchange Rates: Hong Kong
• Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2002 - 2009

Press Release

China is the largest national beer market in the world

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