"China's RTD tea market experienced strong double-digit annual growth from 2006-11 with a noticeable slowdown in 2011 due to a combination of factors including unfavourable weather, food safety issues such as the plasticiser incident and high input costs. However, compared to Japan and Taiwan, the two leading RTD tea markets with a per capita consumption of over 40 litres per person, China's per capita consumption of RTD tea is still low at 11.5 litres per person, which shows further growth in the market.
RTD tea is seen by many consumers as a healthy and natural beverage. The growing popularity of RTD herbal tea indicates that consumers want more out of their RTD tea and are increasingly looking for functional products that have obvious benefit to 'health' such as slimming.
Apart from functionality, consumers' adventurousness in taste provides opportunities for foreign tea and well-known domestic tea varieties to drive consumer engagement. Opportunities for RTD tea can also be found in meeting the beverage requirements of an increasingly mobile population. As a beverage that draws most of its sales during warm weather and the risk stemming from a cooler than usual summer, making RTD tea suitable for off-season consumption has become increasingly imperative to ensure a healthy growth of the sector."
This market covers packaged black, green and other RTD tea drinks. Other RTD tea drinks include herbal tea, milk tea and other tea such as oolong tea and jasmine tea. The market comprises liquid sales of products only. It excludes teas which require the addition of water. Market size is based on sales through all retail channels (off-trade) and non-retail sales (hotel, restaurant and catering or HoReCa, also known as the on-trade).
The report is split into four sections and an Appendix. The Appendix has the full market size, segmentation, share data, all consumer data tables (including demographics), brand and company product data, all Global New Product Database (GNPD) used in the report, macroeconomic and country data. The five sections tackle the major issues that are challenging and impacting the market, and assess how the market will evolve over the next five years.
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