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Market Research Report

CONSUMER APPLIANCES & ELECTRONICS RETAILING IN CHINA 2009: A MARKET ANALYSIS

Published by Access Asia
Published July, 2009 Product code 82132
Content info 201 pages
Price
US $ 1650 MS Word File by E-mail
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CONSUMER APPLIANCES & ELECTRONICS RETAILING IN CHINA 2009: A MARKET ANALYSIS published by Access Asia in July, 2009. This report consists of 201 pages and the price starts from US $ 1650.

Introduction

Abstract

REPORT COVERAGE

This report covers the market retailing of consumer electronics and white goods in China.

The following consumer electronics sectors are included:
  • All colour TV
  • Set-top satellite/cable decoder boxes
  • Video cameras/camcorders
  • Digital cameras
  • DVD players
  • Digital photo frames
  • Home audio & HiFi
  • In-car entertainment
  • GPS
  • Portable audio

The following white goods sectors are included:

  • Sewing machines
  • Cookers
  • Microwave ovens
  • Washing machines
  • Dryers
  • Air conditioners
  • Cooling fans
  • Fridge-freezers
  • Freezers
  • Refrigerators
  • Dishwashers
  • Water heaters
  • Electric showers
  • Water dispensers

KEY REPORT FEATURES

This recently updated report includes:
  • An overview of China' s total non-food market with sales statistics up to 2008;
  • The total value of the white goods market, including subsector breakdowns, up to 2008;
  • Value white goods provincial and urban/rural breakdown, up to 2008;
  • Volume & value forecast the white goods market in China up to 2013;
  • The total value of the consumer electronics market, including subsector breakdowns, up to 2008;
  • Value consumer electronics provincial and urban/rural breakdown, up to 2008;
  • Volume & value forecast the consumer electronics market in China up to 2013;
  • Appliance & electronics retail market background;
  • Marketing & distribution;
  • The key retailers compared
  • SWOT analysis
  • Key retailer profiles
  • Key contacts & trade events;
  • Overview of China' s demographics and macroeconomics.

Executive Summary

China remains the world' s fastest growing large economy, and foreign investors and marketers continue to scope the country for new ways into the growing wallets of Chinese consumers. The truth, of course, is that China is a tough market anyway, and none perhaps is tougher than electronics and appliances retailing. Tough, because the competition is so fierce, margins so tight and, until recently, the available market was shrinking.

The rural rebate scheme for reduced price goods to rural consumers has made the available market a lot bigger though, over the past few years. Recent estimates of the 2009 Chinese New Year retail figures show that the scheme is beginning to have a significant effect. Official estimates for the CNY period show sales of household electric appliances grew by 17.8% over the same period in 2008.

Margins may be tight, but when volume sales are surging ahead like this, the retailers and manufacturers continue to have scope to make a profit, and this is keeping the overall market very much alive. New entrants are still appearing within the market, and the specialist retailers continue to be forced to share the market with non-specialists, such as department stores, online retailers and others.

This sector of the retail market is important beyond its own borders. It has produced the largest retail companies in China, by turnover, and their significance within the wider retail market, and the overall consumer economy of China, cannot be ignored.

Table of Contents

INTRODUCTION

  • Report Coverage
  • Executive Summary
  • China' s Retail Statistics: A Cautionary Note
  • The Problems With Chinese Retail Data?
  • What Does All This Mean Practically?
    • Figure A CHINA TOTAL & PER CAPITA RETAIL SALES COMPARED TO OTHER ASIAN COUNTRIES, 2005
  • Other Access Asia Reports of Possible Interest
  • Free Online Newsletter & Editorials

1. CHINA' S OVERALL RETAIL MARKET

  • 1.2 China' s Total Non-food Market
    • 1.2.1 Total Non-food Market: Food & Non-food Sales
      • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
    • 1.2.2 Total Non-food Market: Food/Non-food Split
      • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
    • 1.2.3 Total Non-food Market: Urban-Rural Split
      • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
    • 1.2.4 Total Non-food Market: Total Value Trends
      • Table 1.4 CURRENT VALUE OF TOTAL RETAIL NON-FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
    • 1.2.5 Total Non-food Market: Urban Value Trends
      • Table 1.5 URBAN RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008
    • 1.2.6 Total Non-food Market: Rural Value Trends
      • Table 1.6 VALUE OF RURAL RETAIL NON-FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2002-2008

2. CHINA' S WHITE GOODS MARKET

  • 2.1 Overview
  • 2.2 Total White Goods Market
    • 2.2.1 Total White Goods Market: Total Market Size
      • Table 2.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR WHITE GOODS, 2002-2008
    • 2.2.2 Total White Goods Market: Non-food Market Significance
      • Table 2.2 WHITE GOODS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008
  • 2.3 Sector Breakdown
    • 2.3.1 Sector Breakdown: Sector Values
      • Table 2.3 CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
    • 2.3.2 Sector Breakdown: Value Sector Shares
      • Table 2.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
    • 2.3.3 Sector Breakdown: Value Growth Rates
      • Table 2.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
    • 2.3.4 Sector Breakdown: Sector Volumes
      • Table 2.6 RETAIL MARKET VOLUME SALES OF WHITE GOODS BY SECTOR, 2002-2008
    • 2.3.5 Sector Breakdown: Volume Sector Shares
      • Table 2.7 % BREAKDOWN OF RETAIL SALES OF WHITE GOODS VOLUME SALES BY SECTOR, 2002-2008
    • 2.3.6 Sector Breakdown: Volume Growth Rates
      • Table 2.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF WHITE GOODS BY SECTOR, 2002-2008
  • 2.4 Urban & Rural Sales of White Goods in China
    • 2.4.1 Urban & Rural Market: Total Sales
      • Table 2.9 THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL SALES IN CHINA, 2002-2008
    • 2.4.2 Urban & Rural Market: Growth Rates
      • Table 2.10 % GROWTH OF THE RETAIL MARKET FOR WHITE GOODS BY URBAN & RURAL MARKETS IN CHINA, 2002-2008
  • 2.5 Regional Markets
    • 2.5.1 Regional Markets: Regional Value
      • Table 2.11 RETAIL WHITE GOODS CURRENT VALUE SALES BY PROVINCE, 2002-2008
    • 2.5.2 Regional Markets: Per Capita Values
      • Table 2.12 PER CAPITA RETAIL WHITE GOODS SALES VALUES BY PROVINCE, 2002-2008
    • 2.5.3 Regional Markets: Regional Volume
      • Table 2.13 RETAIL WHITE GOODS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
    • 2.5.4 Regional Markets: Per Capita Volumes
      • Table 2.14 PER CAPITA RETAIL WHITE GOODS SALES CURRENT VOLUMES BY PROVINCE, 2002-2008
  • 2.6 White Goods Market Outlook
    • Table 2.15 FORECAST VOLUME & VALUE SALES OF WHITE GOODS BY SECTOR,2009-2013

3. CHINA' S CONSUMER ELECTRONICS MARKET

  • 3.1 Overview
  • 3.2 Total Consumer Electronics Market
    • 3.2.1 Total Consumer Electronics Market: Total Market Size
      • Table 3.1 TOTAL VOLUME & CURRENT VALUE RETAIL MARKET FOR CONSUMER ELECTRONICS, 2002-2008
    • 3.2.2 Total Consumer Electronics Market: Non-food Market Significance
      • Table 3.2 CONSUMER ELECTRONICS RETAIL SALES AS A % OF TOTAL RETAIL NON-FOOD SALES, 2002-2008
  • 3.3 Sector Breakdown
    • 3.3.1 Sector Breakdown: Sector Values
      • Table 3.3 CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
    • 3.3.2 Sector Breakdown: Value Sector Shares
      • Table 3.4 % BREAKDOWN OF CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
    • 3.3.3 Sector Breakdown: Value Growth Rates
      • Table 3.5 % ANNUAL GROWTH FOR CURRENT VALUE RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
    • 3.3.4 Sector Breakdown: Sector Volumes
      • Table 3.6 RETAIL MARKET VOLUME SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
    • 3.3.5 Sector Breakdown: Volume Sector Shares
      • Table 3.7 % BREAKDOWN OF RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
    • 3.3.6 Sector Breakdown: Volume Growth Rates
      • Table 3.8 % ANNUAL GROWTH FOR VOLUME RETAIL SALES OF CONSUMER ELECTRONICS BY SECTOR, 2002-2008
  • 3.4 Urban & Rural Sales
    • 3.4.1 Urban & Rural Sales: Total Sales
      • Table 3.9 THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
    • 3.4.2 Urban & Rural Sales: Growth Rates
      • Table 3.10 % GROWTH OF THE RETAIL MARKET FOR CONSUMER ELECTRONICS BY URBAN & RURAL SALES IN CHINA, 2002-2008
  • 3.5 Regional Markets
    • 3.5.1 Regional Markets: Regional Value
      • Table 3.11 RETAIL CONSUMER ELECTRONICS CURRENT VALUE SALES BY PROVINCE, 2002-2008
    • 3.5.2 Regional Markets: Per Capita Values
      • Table 3.12 PER CAPITA RETAIL CONSUMER ELECTRONICS SALES CURRENT VALUE SALES BY PROVINCE, 2002-2008
    • 3.5.3 Regional Markets: Regional Volume
      • Table 3.13 RETAIL CONSUMER ELECTRONICS CURRENT VOLUME SALES BY PROVINCE, 2002-2008
    • 3.5.4 Regional Markets: Per Capita Volumes
      • Table 3.14 PER CAPITA RETAIL CONSUMER ELECTRONICS VOLUME SALES BY PROVINCE, 2002-2008
  • 3.6 Consumer Electronics Market Outlook
    • Table 3.15 FORECAST VOLUME & VALUE SALES OF CONSUMER ELECTRONICS BYECTOR, 2009-2013

4. APPLIANCE & ELECTRONICS RETAIL INDUSTRY BACKGROUND

  • 4.1 Market Parameters
    • 4.1.1 Market Parameters: Home Ownership
    • 4.1.2 Market Parameters: Per Capita Living Space
      • Table 4.1 PER CAPITA AVERAGE FLOOR SPACE & AVERAGE ROOMS PER HOUSEHOLD IN CHINA BY PROVINCE, 2006-2008
    • 4.1.3 Market Parameters: Total Residential Floor Space
      • Table 4.2 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2000
      • Table 4.3 TOTAL FLOOR SPACE OF RESIDENTIAL BUILDINGS BY PROVINCE, 2007
  • 4.2 Current Issues
    • 4.1.1 Current Issues: Manufacturers Plunge into Retailing
      • Table 4.4 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INCOME FROM SUPPLIERS, 2Q-4Q 2004 - 2008
    • 4.1.2 Current Issues: Rural Appliance Rebate Program
      • Table 4.5 DURATION OF RURAL APPLIANCE REBATE SCHEME
      • Table 4.6 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV, MOBILE PHONE & AIR CONDITIONER, 2007
      • Table 4.7 PER 100 RURAL HOUSEHOLD OWNERSHIP OF WASHING MACHINE, REFRIGERATOR, COLOUR TV & AIR CONDITIONER, 2006
      • Table 4.8 PER CAPITAL NET INCOME OF RURAL HOUSEHOLDS, 2006-2007
      • Table 4.9 MAXIMUM PRICE & ITEM FOR PURCHASE IN RURAL APPLIANCE REBATE SCHEME
      • Table 4.10 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE I-III
      • Table 4.11 NUMBER OF COMPANIES AND THEIR PRODUCTS IN RURAL APPLIANCE REBATE SCHEME, PHASE IV
      • Table 4.12 RURAL APPLIANCE REBATE SCHEME SALES BY PROVINCE, UP TO 10 APRIL 2009
      • Table 4.13 RURAL APPLIANCE REBATE SCHEME TOP THREE MOST POPULAR ITEMS, UP TO 22 MAY 2009
      • Table 4.14 RURAL APPLIANCE REBATE SCHEME SALES IN CHONGQING, UP TO 10 MARCH 2009
      • Table 4.15 RURAL APPLIANCE REBATE SCHEME SALES IN SICHUAN, UP TO 27 SEPTEMBER 2008
      • Table 4.16 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO MAY 2008
      • Table 4.17 RURAL APPLIANCE REBATE PROGRAM SALES IN SICHUAN, SHANDONG & HENAN, UP TO NOVEMBER 2008
      • Table 4.18 RURAL APPLIANCE REBATE PROGRAM: SURVEY ON RURAL CONSUMERS ON PREFERRED PRODUCTS
      • Table 4.19 TOP THREE BRAND SHARES OF THE RURAL APPLIANCE REBATE SCHEME IN SHANDONG, UP TO 25 MAY 2008
      • Table 4.20 RURAL APPLIANCE REBATE PROGRAM TOP 10 BRANDS IN TERMS OF SALES (NATIONWIDE), UP TO 22 MAY 2009
      • Table 4.21 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE I
      • Table 4.22 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE I
      • Table 4.23 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE I
      • Table 4.24 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE I
      • Table 4.25 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE II
      • Table 4.26 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE II
      • Table 4.27 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE II
      • Table 4.28 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE II
      • Table 4.29 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE II
      • Table 4.30 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE III
      • Table 4.31 RURAL APPLIANCE REBATE PROGRAM: MOBILE PHONES, PHASE III
      • Table 4.32 RURAL APPLIANCE REBATE PROGRAM: REFRIGERATORS, PHASE III
      • Table 4.33 RURAL APPLIANCE REBATE PROGRAM: FREEZERS, PHASE III
      • Table 4.34 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE II & III
      • Table 4.35 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
      • Table 4.36 RURAL APPLIANCE REBATE PROGRAM: WASHING MACHINES, PHASE III
      • Table 4.37 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE II & III
      • Table 4.38 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE II & III
      • Table 4.39 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE II & III
      • Table 4.40 RURAL APPLIANCE REBATE PROGRAM: SOLAR WATER HEATERS, PHASE IV
      • Table 4.41 RURAL APPLIANCE REBATE PROGRAM: ELECTRIC STORAGE WATER HEATERS, PHASE IV*
      • Table 4.42 RURAL APPLIANCE REBATE PROGRAM: GAS WATER HEATERS, PHASE IV*
      • Table 4.43 RURAL APPLIANCE REBATE PROGRAM: COMPUTERS, PHASE IV*
      • Table 4.44 RURAL APPLIANCE REBATE PROGRAM: AIR CONDITIONERS, PHASE IV*
      • Table 4.45 RURAL APPLIANCE REBATE PROGRAM: INDUCTION COOKERS, PHASE IV
      • Table 4.46 RURAL APPLIANCE REBATE PROGRAM: MICROWAVE OVENS, PHASE IV
      • Table 4.47 RURAL APPLIANCE REBATE PROGRAM: COLOUR TVS, PHASE IV*
    • 4.1.3 Current Issues: Foreign Retailers Facing Dim Prospect But Not Without Hope
    • 4.1.4 Current Issues: Online Scene Promising but Small
      • Table 4.48 360BUY JINGDONG MALL: FINANCIAL RESULTS, 2004-2008
    • 4.1.5 Current Issues: Coping With Slowdown
    • 4.1.6 Current Issues: Mounting Electronic Waste
    • 4.1.7 Current Issues: Extended Producer Responsibility

5. MARKETING & DISTRIBUTION

  • 5.1 Marketing & Advertising
    • 5.1.1 Marketing & Advertising: Trends
  • Conventional Media Advertising
    • Table 5.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • Online Advertising
    • Table 5.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • 5.1.2 Marketing & Advertising: Leading Advertised Product Categories
      • Table 5.3 TOP 10 ADVERTISED CATEGORIES IN CHINA BY ASPEND, 2007
    • 5.1.3 Marketing & Advertising: Leading Advertised Brands
      • Table 5.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
    • 5.1.4 Marketing & Advertising: Leading Advertisers
      • Table 5.5 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2004-2006
      • Table 5.6 CHINA' S TOP TEN ADVERTISERS BY ADSPEND, 2006-2007
    • 5.1.5 Marketing & Advertising: The Prime-time Advertising Auction
      • Table 5.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
    • 5.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
  • Age & Location
    • Table 5.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
  • Quality Versus Image
    • Table 5.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
  • Local Versus Foreign
    • Table 5.10 BRAND PREFERENCES IN CHINA, 2007
  • “Chameleon” Brands
    • Table 5.11 TOP CHAMELEON BRANDS IN CHINA, 2008
    • 5.1.7 Marketing and Advertising in China: Brand Equity
    • 5.1.8 Marketing & Advertising: Emerging Local Brands
      • Table 5.12 CHINA' S MOST VALUABLE BRANDS, 2007/2008
    • 5.1.9 Marketing & Advertising: Pricing Issues
      • Table 5.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
      • Table 5.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 5.1.10 Marketing & Advertising: Online Sales
      • Table 5.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
      • Table 5.16 SITES PREFERRED BY ONLINE SHOPPERS, 2008
      • Table 5.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
      • Table 5.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
      • Table 5.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 5.2 Consumers
    • 5.2.1 Consumer Profile: Broad Consumer Trends
    • 5.2.2 The Chinese Consumer: Urban Profile
      • Table 5.20 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
    • 5.2.3 The Chinese Consumer: Rural Profile
      • Table 5.21 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 2001-2007
  • 5.3 Key Sales Periods
    • 5.3.1 Key Sales Periods: Overview
      • Table 5.22 ANNUAL NATIONAL HOLIDAYS
      • Table 5.23 MAJOR HOLIDAY RETAIL SALES, 2005-2009
    • 5.3.2 Seasonal Retail Trends: Consumer Electronics & White Goods
      • Graph 5.1 QUARTERLY REVENUE GROWTH OF GOME & SUNING, FIRST QUARTER 2006-FOUR QUARTER 2008
      • Graph 5.2 QUARTERLY REVENUE OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008
      • Graph 5.3 QUARTERLY REVENUE GROWTH & OPERATING PROFIT MARGIN OF GOME & SUNING, FIRST QUARTER 2006- FOURTH QUARTER 2008
    • 5.3.3 Seasonal Retail Trends: TV Sales
      • Graph 5.4 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2007
      • Table 5.24 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2007
      • Graph 5.5 SKYWORTH DIGITAL HOLDINGS: CHINA TV MONTHLY SALES VOLUME, 2006
      • Table 5.25 SKYWORTH DIGITAL HOLDINGS: TV SALES BY MONTH, 2006
  • 5.4 Retail Distribution of Consumer Appliances & Electronics
    • 5.4.1 Retail Distribution: TVs
      • Table 5.26 SALES OF COLOUR TVS BY CHANNEL, 2005 - FIRST HALF 2007
      • Table 5.27 SALES OF TVS AT TIER-THREE & TIER-FOUR MARKETS, 2008
    • 5.4.2 Retail Distribution: DVD Players
      • Table 5.28 SALES OF DVD PLAYERS BY SALES CHANNEL, JAN-JUN 2008
    • 5.4.3 Retail Distribution: Mobile Phones
      • Table 5.29 SALES OF MOBILE PHONES BY CHANNEL, FIRST QUARTER 2008 & THIRD QUARTER 2008
    • 5.4.4 Retail Distribution: Digital Cameras
      • Table 5.30 SALES OF DIGITAL CAMERAS BY CHANNEL, FIRST HALF 2007 & FIRST HALF 2008
      • Table 5.31 FUTURE SALES OF DIGITAL CAMERAS BY CHANNEL
    • 5.4.5 Retail Distribution: Computers
    • 5.4.6 Retail Distribution: Refrigerators
      • Table 5.32 SALES OF REFRIGERATORS BY CHANNEL, 2004-2007
    • 5.4.7 Retail Distribution: Air Conditioners
      • Table 5.33 SALES OF AIR CONDITIONERS BY CHANNEL, 2007
      • Table 5.34 SALES OF AIR CONDITIONERS AT CONSUMER APPLIANCE CHAIN STORES, 2007
    • 5.4.8 Retail Distribution: Water Heaters
      • Table 5.35 SALES OF WATER HEATERS (GAS/ELECTRIC) BY CHANNEL, 2008
    • 5.4.9 Retail Distribution: Pressure Cookers & Electric Kettles
      • Table 5.36 SALES OF PRESSURE COOKERS BY CHANNEL, 2008
      • Table 5.37 SALES OF ELECTRIC KETTLES BY CHANNEL, 2007

6. THE KEY RETAILERS

  • 6.1 Key Consumer Appliances & Electronics Retailers
    • 6.1.1 Key Consumer Appliances & Electronics Retailers: Leading Revenues & Outlets
      • Table 6.1 CONSUMER APPLIANCES & ELECTRONICS RETAILERS IN THE CHINA TOP 100 RETAILERS LIST, 2004-2008
      • Table 6.2 TOP 20 CONSUMER ELECTRONICS RETAILERS, 2005-2007
  • 6.2 Gome Vs Suning
    • 6.2.1 Gome vs. Suning: Core Operating Revenue
      • Table 6.3 GOME VS SUNING: CORE OPERATING REVENUE, 2004-2008*
    • 6.2.2 Gome vs. Suning: Gross Profit
      • Table 6.4 GOME VS SUNING: GROSS PROFIT, 2004-2008*
    • 6.2.3 Gome vs. Suning: Operating Profit
      • Table 6.5 GOME VS SUNING: OPERATING PROFIT, 2004-2008*
    • 6.2.4 Gome vs. Suning: Net Profit
      • Table 6.6 GOME VS SUNING: NET PROFIT, 2004-2008*
    • 6.2.5 Gome vs. Suning: Profit Margin
      • Table 6.7 GOME VS SUNING: PROFIT MARGIN, 2004-2008*
    • 6.2.6 Gome vs. Suning: Other Income
      • Table 6.8 GOME VS SUNING: OTHER INCOME, 2004-2008*
    • 6.2.7 Gome vs. Suning: Store Count
      • Table 6.9 GOME VS SUNING: STORE COUNT, 2005-2008*
    • 6.2.8 Gome vs. Suning: Revenue Per Store
      • Table 6.10 GOME VS SUNING: REVENUE PER STORE, 2005-2008*
    • 6.2.9 Gome vs. Suning: Inventory Turnover Days
      • Table 6.11 GOME VS SUNING: INVENTORY TURNOVER DAYS, 2006-2008
    • 6.2.10 Gome vs. Suning: Gross Profit Margin by Product Category
      • Table 6.12 GOME VS SUNING: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008*
    • 6.2.11 Gome vs. Suning: Revenue Breakdown by Product Category
      • Table 6.13 GOME VS SUNING: REVENUE BREAKDOWN BY PRODUCT CATEGORY, 2004-2008*

7. SWOT ANALYSIS

  • 7.1 Strengths
  • 7.2 Weaknesses
  • 7.3 Opportunities
  • 7.4 Threats

8. COMPANY PROFILES

  • 8.1 Best Buy Co., Inc./Jiangsu Five Star Appliance Co., Ltd.
    • 8.1.1 Best Buy: Company Details
    • 8.1.2 Best Buy: Company Background
      • Table 8.1 BEST BUY CO., INC.: STORES IN CHINA, JUNE 2009
    • 8.1.3 Best Buy: Financial Results
      • Table 8.2 BEST BUY CO., INC.: FINANCIAL RESULTS, FISCAL 2005-2009*
      • Table 8.3 BEST BUY CO., INC.: NET SALES TO CUSTOMERS, FISCAL 2007-2009*
      • Table 8.4 BEST BUY CO., INC.: INTERNATIONAL SEGMENT AVERAGE REVENUE PER STORE, FISCAL 2009*
    • 8.1.4 Best Buy: Future
    • 8.1.5 Jiangsu Five Star Appliance: Company Details
      • Table 8.5 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE COUNT, FISCAL 2006- 2009
      • Table 8.6 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: STORE LOCATION, FISCAL 2007-2009
    • 8.1.6 Jiangsu Five Star Appliance: Financial Results
      • Table 8.7 JIANGSU FIVE STAR APPLIANCE CO,, LTD.: FINANCIAL RESULTS, 2003-2008
  • 8.2 Dashang Group Co., Ltd.
    • 8.2.1 Dashang Group: Company Details
    • 8.2.2 Dashang Group: Company Background
      • Table 8.8 DASHANG GROUP CO., LTD.: OWNERSHIP STRUCTURE, END-2008
    • 8.2.3 Dashang Group: Financial Results
      • Table 8.9 DASHANG GROUP CO., LTD.: FINANCIAL RESULTS, 2007-2008*
  • 8.3 D.Phone (Dixintong)
    • 8.3.1 D.Phone: Company Details
    • 8.3.2 D.Phone: Company Background
    • 8.3.3 D.Phone: Financial Results
      • Table 8.10 D.PHONE: FINANCIAL RESULTS, 2005-2007*
  • 8.4 Gome Electrical Appliances Holding Ltd.
    • 8.4.1 Gome: Company Details
    • 8.4.2 Gome: Company Background
      • Table 8.11 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE COUNT, SALES AREA, 2003-2008
      • TAble 8.12 GOME ELECTRICAL APPLIANCES HOLDING LTD.: PARENT GROUP OPERATED STORES, 2006-2008
      • Table 8.13 GOME ELECTRICAL APPLIANCES HOLDING LTD.: KEY EVENTS, 1987-2009
      • Table 8.14 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE BY REGION, 2006
      • Table 8.15 CHINA PARADISE ELECTRONICS RETAIL LTD.: REVENUE & STORE COUNT, 2003-2006
      • Table 8.16 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GOME APPLIANCE REVENUE BY REGION, 2005-2006
      • Table 8.17 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2007
      • Table 8.18 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SALES REVENUE BY REGION, 2008
      • Table 8.19 DAZHONG HOME APPLIANCES RETAIL CO., LTD.: REVENUE & STORE COUNT, 2005-2006
      • Table 8.20 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OUTLETS BY STORE FORMAT & MARKET, 2007-2008
      • Table 8.21 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008
      • Table 8.22 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SAME-STORE SALES GROWTH, 2004-2008
      • Table 8.23 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2007
      • Table 8.24 GOME ELECTRICAL APPLIANCES HOLDING LTD.: STORE DISTRIBUTION BY REGION, 2008
      • Table 8.25 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SELF-OWNED PROPERTIES, 2005-2008
      • Table 8.26 GOME ELECTRICAL APPLIANCES HOLDING LTD.: LOGISTICS & DISTRIBUTION CENTRES, 2006-2008
      • Table 8.27 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REPAIR & MAINTENANCE OUTLETS, 2006-2008
      • Table 8.28 GOME ELECTRICAL APPLIANCES HOLDING LTD.: MEMBERS, 2005-2008
      • Table 8.29 GOME ELECTRICAL APPLIANCES HOLDING LTD.: REVENUE SHARE BY PRODUCT CATEGORY, 2004-2008
      • Table 8.30 GOME ELECTRICAL APPLIANCES HOLDING LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008
      • Table 8.31 GOME ELECTRICAL APPLIANCES HOLDING LTD.: SHARE OF INTERNATIONAL/LOCAL BRANDS, 2005-2007
      • Table 8.32 GOME ELECTRICAL APPLIANCES HOLDING LTD.: INVENTORY TURNOVER DAYS, 2005-2008
      • Table 8.33 GOME ELECTRICAL APPLIANCES HOLDING LTD.: TOP FIVE SUPPLIERS, 2004-2008
    • 8.4.3 Gome: Financial Results
      • Table 8.34 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 2004-2008*
      • Table 8.35 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF OTHER INCOME, 2004-2008
      • Table 8.36 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, 2004-2008
      • Table 8.37 GOME ELECTRICAL APPLIANCES HOLDING LTD.: EMPLOYEE, 2005-2008
      • Table 8.38 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*
      • Table 8.39 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*
      • Table 8.40 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*
      • Table 8.41 GOME ELECTRICAL APPLIANCES HOLDING LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*
      • Table 8.42 GOME ELECTRICAL APPLIANCES HOLDING LTD.: BALANCE SHEET, 2004-2008*
    • 8.4.4 Gome: The Future
  • Gome without Wong Kwong Yu
  • Consolidation in 2009
    • 8.5 Hisap Corp.
      • 8.5.1 Hisap: Company Details
      • 8.5.2 Hisap: Company Background
      • 8.5.3 Hisap: Financial Results
        • Table 8.43 HISAP CORP.: FINANCIAL RESULTS, 2001-2008*
    • 8.6 Shenzhen Sundan (Chain-Store) Stock Co., Ltd.
      • 8.6.1 Shenzhen Sundan: Company Details
      • 8.6.2 Shenzhen Sundan: Company Background
        • Table 8.44 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: STORES IN CHINA, JUNE 2009
      • 8.6.3 Shenzhen Sundan: Financial Results
        • Table 8.45 SHENZHEN SUNDAN (CHAIN-STORE) STOCK CO., LTD.: FINANCIAL RESULTS, 2003-2007*
    • 8.7 Suning Appliance Co., Ltd.
      • 8.7.1 Suning Appliance: Company Details
      • 8.7.2 Suning Appliance: Company Background
        • Table 8.46 SUNING APPLIANCE CO., LTD.: TOP 10 SHAREHOLDERS, END OF DECEMBER 2008
        • Table 8.47 SUNING APPLIANCE CO., LTD.: KEY EVENTS, 1990-2009
        • Table 8.48 SUNING APPLIANCE CO., LTD.: REVENUE, REVENUE SHARE BY REGION, 2004-2008
        • Table 8.49 SUNING APPLIANCE CO., LTD.: GEOGRAPHICAL DEFINITION
        • Table 8.50 SUNING APPLIANCE CO., LTD.: STORE BY REGION, 2007-2008
        • Table 8.51 SUNING APPLIANCE CO., LTD.: STORE FORMAT BY KEY CITY, 2007-2008
        • Table 8.52 SUNING APPLIANCE CO., LTD.: STORE FORMAT, 2005-2008
        • Table 8.53 SUNING APPLIANCE CO., LTD.: SAME-STORE SALES GROWTH, 2007-2008
        • Table 8.54 SUNING APPLIANCE CO., LTD.: STORE DISTRIBUTION BY MARKET, 2006-2008
        • Table 8.55 SUNING APPLIANCE CO., LTD.: REVENUE BY PRODUCT CATEGORY, 2004-2008
        • Table 8.56 SUNING APPLIANCE CO., LTD.: GROSS PROFIT MARGIN BY PRODUCT CATEGORY, 2004-2008
        • Table 8.57 SUNING APPLIANCE CO., LTD.: INVENTORY TURNOVER DAYS, 2006-FIRST HALF 2008
      • 8.7.3 Suning: Financial Results
        • Table 8.58 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2004-2006*
        • Table 8.59 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 2006-2008*
        • Table 8.60 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, FIRST HALF & FIRST NINE MONTHS 2007-2008*
        • Table 8.61 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2007-4Q 2007*
        • Table 8.62 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS, 1Q 2008-4Q 2008*
        • Table 8.63 SUNING APPLIANCE CO., LTD.: FINANCIAL RESULTS (YEAR-ON-YEAR GROWTH), 1Q 2008-4Q 2008*
        • Table 8.64 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2004-2006*
        • Table 8.65 SUNING APPLIANCE CO., LTD.: INCOME FROM NON-CORE OPERATIONS, 2006-2008*
        • Table 8.66 SUNING APPLIANCE CO., LTD.: BREAKDOWN OF SELLING & DISTRIBUTION COST, MANAGEMENT COST, 2006-2008
        • Table 8.67 SUNING APPLIANCE CO., LTD.: BALANCE SHEET, 2004-2008*
      • 8.7.4 Suning Appliance: Future
  • 2009 Expansionary Year
  • Interest in Franchising Returns
  • Focus on Logistics
  • On the Prowl for M&As
    • Table 8.68 LAOX CO., LTD.: FINANCIAL RESULTS, 2007/08-2008/09*
    • 8.8 Yangzhou Huiyin Household Appliance Co., Ltd.
      • 8.8.1 Yangzhou Huiyin Household Appliance: Company Details
      • 8.8.2 Yangzhou Huiyin Household Appliance: Company Background
        • Table 8.69 YANGZHOU HUIYIN HOUSEHOLD APPLIANCE: STORE OPENING MODEL
      • 8.8.3 Yangzhou Huiyin Household Appliance: Company Results

9. CONTACTS

  • 9.1 Trade Organisations
    • 9.1.1 China Audio Industries Association
    • 9.1.2 China Audio & Visual Association
    • 9.1.3 China Chain Stores & Franchise Association
    • 9.1.4 China Electronic Chamber of Commerce
    • 9.1.5 China High-Definition DVD Industry Association
    • 9.1.6 China Household Electrical Appliances Association
    • 9.1.7 China National Household Electric Appliances Service Association
    • 9.1.8 China Video Industry Association
  • 9.2 Government Departments
    • 9.2.1 Ministry of Commerce (MOFCOM)
    • 9.2.2 Ministry of Industry & Information Technology (MIIT)
    • 9.2.3 Ministry of Science & Technology (MOST)
    • 9.2.4 State Administration of Radio, Film & Television (SARFT)

10. RELEVANT EXHIBITIONS & TRADE FAIRS

  • 10.1 China Electronics Fair (Shenzhen)
  • 10.2 China International Exhibition of Pro-Audio, Light, AV, Music & Technology
  • 10.3 Shanghai International Audio & Visual Exhibition
  • 10.4 China International Consumer Electronics Fair (SINOCES)
  • 10.5 China Electronics Fair (Chengdu)
  • 10.6 China Hi-Tech Fair
  • 10.7 China Shunde International Exposition for Household Electrical Appliances
  • 10.8 International Computer Communication & Consumer Electronic Products
  • 10.9 China Electronics Fair (Shanghai)

APPENDIX: MARKET BACKGROUND

  • A.1 Fast Facts
  • A.2 Regions of China
    • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
  • A.3 Demographics
    • A.3.1 Demographics: Total Population
      • Table A.1 TOTAL POPULATION, 2002 - 2008
    • A.3.2 Demographics: Population by Location
      • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002 - 2008
      • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002 - 2008
    • A.3.3 Demographics: Population by Province
      • Table A.4 POPULATION BY PROVINCE, 2002 - 2008
    • A.3.4 Demographics: Population Density by Province
      • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
    • A.3.5 Demographics: Population Concentration
      • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
    • A.3.6 Demographics: Population by Gender
      • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002 - 2008
    • A.3.7 Demographics: Population by Age Group
      • Table A.7 POPULATION BY AGE GROUP, 2002 - 2008
      • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002 - 2008
  • A.4 Consumer Attitudes
    • A.4.1 Consumer Attitudes: Overview
    • A.4.2 Consumer Attitudes: Response to Political Change
    • A.4.2 Consumer Attitudes: Response to Economic Change
    • A.4.3 Consumer Attitudes: Changes in Lifestyle
      • Livelihood
      • Individual loans
      • Housing
      • Possessions
      • Travel
      • Entertainment
      • Health and Fitness
      • Purchasing Influences
      • Taboos
  • A.5 Consumer Wealth
    • A.5.1 Consumer Wealth: GDP and Cost of Living
  • China' s New Middle Class
    • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA,1995/2000/2005/2010/2015
    • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS,2005/2010/2015
    • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
  • Confident Shoppers
    • Table A.12 GDP AND COST OF LIVING INDEX, 2002 - 2008
    • A.5.2 Consumer Wealth: Provincial GDP
      • Table A.13 GDP BY PROVINCE, 2002 - 2008
    • A.5.3 Consumer Wealth: GDP Growth by Province
      • Table A.14 GDP GROWTH BY PROVINCE, 2002 - 2008
    • A.5.4 Consumer Wealth: GDP Per Capita by Province
      • Table A.15 PER CAPITA GDP BY PROVINCE, 2002 - 2008
    • A.5.5 Consumer Wealth: Concentration of Wealth by Province
      • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
    • A.5.6 Consumer Wealth: The Major Cities
      • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
  • A.6 Households
    • A.6.1 Households: Overview of Household Conditions
    • A.6.2 Households: Total Households by Size
      • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002 - 2008
    • A.6.3 Households: Total households by Urban/Rural Split
      • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002 - 2008
    • A.6.4 Households: Income Earners Per Household
      • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002 - 2008
  • A.7 Employment
    • A.7.1 Employment: Number of Workers by Sector
      • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008
    • A.7.2 Employment: Growth by Sector
      • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008
    • A.7.3 Employment: Number of Workers by Gender
      • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008
    • A.7.3 Employment: Number of Workers by Habitation
      • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008
    • A.7.4 Employment: Urban Unemployment
      • Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008
  • A.8 Consumer Income
    • A.8.1 Consumer Income: Average Incomes by Sector
      • Table A.25 AVERAGE INCOMES BY SECTOR, 2001 - 2007
    • A.8.2 Consumer Income: Growth by Sector
      • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007
    • A.8.3 Consumer Income: Average Incomes by Region
      • Table A.27 AVERAGE INCOMES BY REGION, 2001 - 2007
    • A.8.4 Consumer Income: Growth by Region
      • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007
  • A.9 Consumer Market
    • A.9.1 Consumer Market: Spending Trends
      • Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
    • A.9.2 Consumer Market: Per Capita Consumer Expenditure
      • Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008*
    • A.9.3 Consumer Market: Retail Sales and Consumer Spending
      • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002 - 2008
    • A.9.4 Consumer Market: Urban Income and Spending Compared
      • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008
  • A.10 Exchange Rates
    • A.10.1 Exchange Rates: China
      • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008
    • A.10.2 Exchange Rates: Hong Kong
      • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008
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