This report covers the market for frozen foods in the People' s Republic of
China. The report covers the following sectors:
Ready meals
Meat products
Fish & seafood
Vegetables
Pizza
Pastry products
Potato products
Desserts
Fruits
KEY REPORT FEATURES
This recently updated report includes:
An overview of China' s total food market with sales statistics up to 2008;
The total value of the frozen food market, including sector breakdown, up
to 2008;
Value provincial and urban/rural breakdown, up to 2008;
Market share analysis of the frozen food market up to 2007;
Retail pricing trends for frozen food products by province up to 2008, and
by sector (2008);
Price checks for frozen foods, March 2009;
Volume & value forecast total frozen food market in China up to 2013;
Statistical analysis of China' s advertising, marketing and consumer trends;
Key manufacturer profiles and financials;
Key contacts & trade events;
Overview of China' s demographics and macroeconomics.
Executive Summary
Total sales of frozen foods in China increased in value to RMB94.7bn by 2008,
rising in value by 140% over 2002. Frozen potato products were the fastest
growing sector, but from a very low base. The largest sector is for frozen
ready meals, which are becoming increasingly sophisticated in range in China
now. Per capita consumption grew by 70% since 2002 to reach 3.47KG per capita
by 2008.
The regional extension of the rural appliances rebate scheme, which includes
fridges-freezers, coupled with significant recent spread organised retail
chains into rural regions, could add several million new households as owners
of such appliances, creating a large additional potential consumer group for
frozen foods.
Also, as the Chinese economy lurches from being one reliant on export
manufacturing to one more reliant on a robust domestic consumer market, the
retail market is becoming even more important to the country. The race is now
on to create the infrastructure that will bring more of rural China into the
fold of the consuming classes, driving a need for new transport and storage
facilities, computerised inventory, a closed chill-chain, modern management
systems and all the other accoutrements of a developed retail system.
While frozen foods may not have been one of the fastest growing sectors in the
Chinese food market of late, it is expected to see strong growth in the coming
years, with increasing market shares for the large market leaders, such as
Shineway, Zhongpin, Yurun and Synear. The total frozen food market is expected
to grow by over 30% in constant values over the next 5 years, to reach over
RMB130bn.
Table of Contents
Table of Contents
INTRODUCTION 1
Report Coverage 1
China' s Retail Statistics: A Cautionary Note 1
The Problems With Chinese Retail Data? 1
Other Access Asia Reports of Possible Interest 3
Abbreviations Used 4
Free Weekly Online Newsletter and Editorials 5
1 CHINA' S FROZEN FOOD MARKET 6
1.1 Overview 6
1.2 China' s Total Food & Beverage Market 6
1.2.1 Total Food Market: Food & Non-food Sales 6
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
6
1.2.2 Total Food Market: Food/Non-food Sales Split 7
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008 7
1.2.3 Total Food Market: Urban and Rural Split 7
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008 7
1.2.4 Total Food Market: The Trends 7
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products
in China, 2002-2008 8
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food
Products in China, 2000/2006 9
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
2002-2008 9
1.2.5 Total Food Market: Urban Value Trends 10
Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
2002-2008 11
1.2.6 Total Food Market: Rural Value Trends 11
Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY,
2002-2008 11
1.3 Total Frozen Food Market 12
1.3.1 Frozen Food Market: Total Market Size 12
Table 1.7 TOTAL CURRENT VALUE MARKET FOR FROZEN FOOD IN CHINA, 2002-2008 12
1.3.2 Frozen Food Market: Total Market Size in Volume Terms 12
Table 1.8 TOTAL MARKET VOLUME FOR FROZEN FOOD IN CHINA, 2002-2008 13
1.3.3 Frozen Food Market: Total Food Market Significance 13
Table 1.9 FROZEN FOOD MARKET AS A PROPORTION OF TOTAL CURRENT VALUE RETAIL
FOOD SALES IN CHINA, 2002-2008 13
1.3.4 Frozen Food Market: Freezer Ownership 13
Rural Appliance Price Rebate Scheme 14
Rural Retailing Development Project 14
Table 1.10 HOUSEHOLD OWNERSHIP OF REFRIGERATORS/FREEZERS BY URBAN/RURAL
DIVIDE, 2000-2007 16
1.4 Regional Markets 16
1.4.1 Regional Markets: Provincial Values 16
Table 1.11 CURRENT VALUE OF FROZEN FOOD RETAIL MARKET BY PROVINCE IN
CHINA, 2002-2008 16
1.4.2 Regional Markets: Provincial Per Capita Spend 17
Table 1.12 PER CAPITA CURRENT VALUE OF FROZEN FOOD RETAIL MARKET BY
PROVINCE IN CHINA, 2002-2008 17
1.4.3 Regional Markets: Provincial Volumes 18
Table 1.13 VOLUME OF FROZEN FOOD RETAIL MARKET BY PROVINCE IN CHINA,
2002-2008 18
1.4.4 Regional Markets: Provincial Per Capita Volume Consumption 19
Table 1.14 PER CAPITA VOLUME OF FROZEN FOOD RETAIL MARKET BY PROVINCE IN
CHINA, 2002-2008 19
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF
CURRENCIES, 2001 - 2008 132
A.10.2 Exchange Rates: Hong Kong 132
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE
UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008 132
Frozen Foods in China 2009: A Market Analysis published by Mintel in March 20, 2009. This report consists of 144 pages and the price starts from US $ 1425.
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