Eggs in China 2009: A Market Analysis

Published by	Access Asia
Published	April, 2009	Product code	85639
Content info	108 pages
Price	US $ 975 MS Word file by E-mail (Single User License) US $ 975 PDF by E-mail (Single User License) US $ 1950 PDF by E-mail (Global Site License)

Introduction
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Eggs in China 2009: A Market Analysis published by Access Asia in April, 2009. This report consists of 108 pages and the price starts from US $ 975.

Introduction

Abstract

KEY REPORT FEATURES

This recently updated report includes:

An overview of China' s total food market with sales statistics up to 2008;
The total value of the eggs market, including sector breakdown, up to 2008;
Value provincial and urban/rural breakdown, up to 2008;
Market share analysis of eggs consumption in 2008;
Retail pricing trends for eggs by province up to 2008;
Price checks for eggs, April 2009;
Volume & value forecast total eggs market in China up to 2013;
Statistical analysis of China' s advertising, marketing and consumer trends;
Key manufacturer profiles;
Key contacts & trade events;
Overview of China' s demographics and macroeconomics.

Executive Summary

Eggs are a major component of the average Chinese citizen' s diet. They are eaten individually, used as ingredients and additives and eaten across all ranges and regions of the country.

Eggs are universally available through wet markets, supermarkets, general food stores, convenience stores and through street vendors. They are available for purchase either individually or in pre-packaged boxes.

Following agricultural liberalisation farmers have begun to both establish battery farming operations as well as small holdings that have combined to boost hen egg production in China to over 43.7% of the world' s total in 2007.

The increased interest in food groups that utilise eggs for manufacture such as dairy, pre-packaged foods and bakery have all boosted egg usage and consumption. The market is becoming more sophisticated with so-called ' energy' and ' health' eggs appearing on the market.

Much of the new focus in development lies in promoting existing industries, such as agriculture and mineral extraction, but there is also an increasingly pressing drive to encourage new industries to develop. These regions are expected to become much more significant within the economy of the country over the coming years, and are likely to produce many new business opportunities for both foreign and domestic companies.

During the review period, total volume consumption of eggs rose by 27% to reach 635 billion eggs by end 2008. This is a much slower growth rate than retail volumes (which grew by 116% over the 2002 to 2008 period), indicating that retail sales are representing an increasing proportion of eggs sold, compared to catering sales and consumption through food processors.

Per capita consumption of eggs in 2008 reached 468 eggs, or about 29KG. This is a high level and reflects the central place eggs have in Chinese cooking and eating habits. This is also per capita total consumption, and so includes consumption in the food processing industry.

INTRODUCTION 1

Report Coverage 1
China' s Retail Statistics: A Cautionary Note 1
The Problems With Chinese Retail Data? 1
Other Access Asia Reports of Possible Interest 2
Abbreviations Used 3
Free Monthly Online Newsletter and Editorials 4

1 CHINA' S EGG MARKET 5

1.1 Overview 5
1.2 China' s Total Food & Beverage Market 5
- 1.2.1 Total Food Market: Food & Non-food Sales 5
Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008 5
- 1.2.2 Total Food Market: Food/Non-food Sales Split 6
Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008 6
- 1.2.3 Total Food Market: Urban and Rural Split 6
Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008 6
- 1.2.4 Total Food Market: The Trends 6
Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2002-2008 7
Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006 8
Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008 8
- 1.2.5 Total Food Market: Urban Value Trends 9
Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008 10
- 1.2.6 Total Food Market: Rural Value Trends 10
Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008 10
1.3 China' s Egg Market 11
- 1.3.1 Total Egg Market: Total Volume Consumption 11
Table 1.7 TOTAL CONSUMPTION OF EGGS IN CHINA, 2002-2008 11
- 1.3.2 Total Egg Market: Consumption by Channel 11
Table 1.8 % VOLUME OF TOTAL EGG CONSUMPTION BY CHANNEL IN CHINA, 2002-2008 12
- 1.3.3 Total Egg Market: Total Per Capita Consumption 12
Table 1.9 PER CAPITA CONSUMPTION OF EGGS IN CHINA, 2002-2008 12
- 1.3.4 Total Egg Market: Retail Volume Consumption 12
Table 1.10 TOTAL RETAIL CONSUMPTION OF EGGS IN CHINA, 2002-2008 13
- 1.3.5 Total Egg Market: Per Capita Retail Consumption 13
Table 1.11 PER CAPITA RETAIL CONSUMPTION OF EGGS IN CHINA, 2002-2008 13
- 1.3.6 Total Egg Market: Retail Proportion of Total Consumption 13
Table 1.12 RETAIL CONSUMPTION AS % OF TOTAL OF EGGS IN CHINA, 2002-2008 13
- 1.3.7 Total Market: Retail Market Value 14
Table 1.13 RETAIL MARKET VALUE FOR EGGS IN CHINA, 2002-2008 14
- 1.3.8 Total Market: Per Capita Retail Spend 14
Table 1.14 PER CAPITA RETAIL MARKET VALUE FOR EGGS IN CHINA, 2002-2008 14
- 1.3.9 Total Market: Food Market Significance 14
Table 1.15 EGGS SALES AS A PROPORTION OF TOTAL RETAIL FOOD SALES IN CHINA, 2002-2008 14
- 1.3.10 Total Market: Consumption by Type 15
Table 1.16 TOTAL AND PER CAPITA CONSUMPTION OF EGGS SALES BY TYPE IN CHINA, 2002-2008 15
1.4 Regional Markets 16
- 1.4.1 Regional Markets: Provincial Values 16
Table 1.17 VALUE OF RETAIL EGGS SALES BY PROVINCE IN CHINA, 2002-2008 16
- 1.4.2 Regional Markets: Value Market Growth & Breakdown 17
Table 1.18 % BREAKDOWN & VALUE GROWTH OF RETAIL EGGS SALES BY PROVINCE IN CHINA, 2002-2008 17
- 1.4.3 Regional Markets: Volume Market Sizes 18
Table 1.19 VOLUME OF RETAIL EGGS SALES BY PROVINCE IN CHINA, 2002-2008 18
- 1.4.4 Regional Markets: Volume Market Growth & Breakdown 19
Table 1.20 % BREAKDOWN & VOLUME GROWTH OF RETAIL EGGS SALES BY PROVINCE IN CHINA, 2002-2008 19
- 1.4.5 Regional Markets: Per Capita Spending 20
Table 1.21 PER CAPITA SPENDING ON EGGS BY PROVINCE IN CHINA, 2002-2008 20
- 1.4.6 Regional Markets: Per Capita Consumption 21
Table 1.22 PER CAPITA CONSUMPTION OF EGGS BY PROVINCE IN CHINA, 2002-2008 21
1.5 Urban & Rural Sales of Eggs in China 22
- 1.5.1 Urban & Rural Market: Total Sales 22
Table 1.23 THE RETAIL MARKET VALUE FOR EGGS BY URBAN & RURAL SALES IN CHINA, 2002-2008 22
Table 1.24 THE RETAIL MARKET VOLUME FOR EGGS BY URBAN & RURAL SALES IN CHINA, 2002-2008 22
- 1.5.2 Urban & Rural Market: Growth Rates 22
Table 1.25 URBAN & RURAL RETAIL EGGS SALES VALUE GROWTH RATES IN CHINA, 2002-2008 22
Table 1.26 URBAN & RURAL RETAIL EGGS SALES VOLUME GROWTH RATES IN CHINA, 2002-2008 23
1.6 Market Shares 23
Table 1.27 LEADING COMPANY SHARES OF TOTAL EGG CONSUMPTION VOLUME, 2008 24
1.7 Prices 25
- 1.7.1 Prices: Retail Price Indices 25
Table 1.28 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2004 - 2007 26
Table 1.29 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008 28
- 1.7.2 Prices: Average Regional Unit Prices 29
Table 1.30 AVERAGE RETAIL PRICES OF EGGS BY PROVINCE, 2002-2008 29
- 1.7.3 Prices: Average Regional Unit Price Growth 30
Table 1.31 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF EGGS BY PROVINCE, 2002-2008 30
- 1.7.6 Prices: Selected Retail Prices of Eggs 30
Table 1.32 SELECTED SUPERMARKET RETAIL PRICES OF EGGS, SHANGHAI, APRIL 2009 30
1.8 Outlook 31
- 1.8.1 Outlook: Forecast Trends 31
- 1.8.1 Outlook: Forecast Retail Volume 31
Table 1.33 FORECAST TOTAL EGGS MARKET VOLUME IN CHINA, 2004-2008 31
- 1.8.2 Outlook: Forecast Retail Value 31
Table 1.34 FORECAST TOTAL RETAIL EGGS MARKET VALUE IN CHINA, 2008-2012 31
- 1.8.3 Outlook: Forecast Per Capita Consumption 31
Table 1.35 FORECAST PER CAPITA RETAIL EGG CONSUMPTION IN CHINA, 2008-2012 32
1.9 Current Issues 32
- 1.9.1 Current Issues: Food Safety Issues 32
- 1.9.2 Current Issues: Egg Safety Issues 34
- 1.9.3 Current Issues: Packaging Disposal 35
- 1.9.4 Current Issues: Obesity Problems 37
- 1.9.5 Current Issues: "Organic" & "Green" Food 41
- 1.9.6 Current Issues: Genetically Modified Food 42
- 1.9.7 Current Issues: Vegetarianism 43
- 1.9.8 Current Issues: Organic Farming 44

2 SOURCES OF SUPPLY 45

2.1 Industry Overview 45
2.2 Egg Processing Industry 45
- 2.2.1 Egg Processing Industry: Manufacturers & Revenue 45
Table 2.1 TOTAL NUMBER OF EGG PROCESSORS AGAINST INDUSTRY REVENUES, 1997-2008 45
- 2.2.2 Egg Processing Industry: Revenue & Profit 45
Table 2.2 EGG PROCESSING INDUSTRY REVENUE & PROFIT COMPARED, 1997-2008 46
2.3 China' s Egg Production 46
Table 2.3 TOTAL LAYING HEN POPULATION, EGG PRODUCTION BY TYPE, EGG PRODUCTION VALUE BY TYPE AND YIELD PER HEN, 2000-2008 46
2.4 China' s Egg Foreign Trade 47
- 2.4.1 China' s Egg Foreign Trade: Imports 47
Table 2.4 CHINA EGG IMPORT TRADE, 2000-2008 47
- 2.4.2 China' s Egg Foreign Trade: Exports 47
Table 2.5 CHINA EGG EXPORT TRADE, 2000-2008 47

3 SWOT ANALYSIS 48

3.1 Strengths 48
3.2 Weaknesses 48
3.3 Opportunities 48
3.4 Threats 49

4 COMPANY PROFILES 50

4.1 Beijing DQY Agriculture Technology 50
- 4.1.1 Beijing DQY: Company Details 50
- 4.1.2 Beijing DQY: Company Background 50
4.2 Dalian Hanwei Co., Ltd. 52
- 4.2.1 Dalian Hanwei: Company Details 52
- 4.2.2 Dalian Hanwei: Company Background 52
4.3 Beijing Bainianliyuan 53
- 4.3.1 Beijing Bainianliyuan: Company Details 53
- 4.3.2 Beijing Bainianliyuan: Company Background 53
4.4 Meixiang Eggs 54
- 4.4.1 Meixiang Eggs: Company Details 54
- 4.4.2 Meixiang Eggs: Company Background 54
4.5 Ningbo Jiangbei DEXI Foods Co., Ltd. 54
- 4.5.1 DEXI Foods: Company Details 54
- 4.5.2 DEXI Foods: Company Background 54
4.6 SANOVO International 55
- 4.6.1 SANOVO International: Company Details 55
- 4.6.2 SANOVO International: Company Background 55

5 CONTACTS 56

5.1 Trade Organisations 56
- 5.1.1 All-China Federation of Industry & Commerce 56
5.2 Government Departments 56
- 5.2.1 State Economic and Trade Commission - State Light Industry Bureau 56
- 5.2.3 Ministry of Agriculture 56

6 RELEVANT EXHIBITIONS & TRADE FAIRS 57

6.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou) 57
6.2 Tianjin Exhibition on Food Machinery & Packing 57
6.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food 57
6.4 Food Ingredients & Food Ingredients Asia 57
6.5 Agro-Foodtech 57
6.6 SIAL China 57
6.7 International Fast Food Products Exhibition 58
6.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show 58
6.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics 58
6.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment 58
6.11 International Exhibition For Food & Drink South China 58
6.12 International Exhibition For Hotel & Bakery South China 59
6.13 International Quick Frozen Food Exhibition 59
6.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show 59
6.15 Food China 59
6.16 International Food, Packaging, Print, Plastic Products Exhibition 59
6.17 Zhejiang Food & Drink Summer Sales Show 59
6.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show 60
6.19 Shanghai International Food Machine & Package Machine Expo 60
6.20 China International Fair For Food, Food Processing & Packaging 60
6.21 Shanghai International Supermarket Expo 60
6.22 Shanghai International Food Expo 60
6.23 Packtech & Foodtech 61
6.24 Liaoning Food Show 61
6.25 Food & Hotel South China 61
6.26 Chengdu International Food , Food Processing & Packaging Show 61
6.27 International Food Show 61
6.28 Interfood Shanghai 61
6.29 International Food Processing & Packaging Machinery Exhibition 62
6.30 China Food Industry Exhibition 62

APPENDIX: MARKET BACKGROUND 63

A.1 Fast Facts 63
A.2 Regions of China 64
Map A.1 CHINA: PROVINCES AND MUNICIPALITIES 64
A.3 Demographics 65
- A.3.1 Demographics: Total Population 65
Table A.1 TOTAL POPULATION, 2002 - 2008 65
- A.3.2 Demographics: Population by Location 67
Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002 - 2008 67
Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002 - 2008 67
- A.3.3 Demographics: Population by Province 68
Table A.4 POPULATION BY PROVINCE, 2002 - 2008 68
- A.3.4 Demographics: Population Density by Province 69
Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008 69
- A.3.5 Demographics: Population Concentration 69
Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008 70
- A.3.6 Demographics: Population by Gender 70
Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002 - 2008 71
- A.3.7 Demographics: Population by Age Group 71
Table A.7 POPULATION BY AGE GROUP, 2002 - 2008 71
Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002 - 2008 71
A.4 Consumer Attitudes 72
- A.4.1 Consumer Attitudes: Overview 72
- A.4.2 Consumer Attitudes: Response to Political Change 72
- A.4.2 Consumer Attitudes: Response to Economic Change 73
- A.4.3 Consumer Attitudes: Changes in Lifestyle 73
- Livelihood 73
- Individual loans 74
- Housing 74
- Possessions 74
- Travel 75
- Entertainment 75
- Health and Fitness 76
- Purchasing Influences 76
- Taboos 77
A.5 Consumer Wealth 77
- A.5.1 Consumer Wealth: GDP and Cost of Living 77
- China' s New Middle Class 78
Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015 78
Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015 78
Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015 80
- Confident Shoppers 81
Table A.12 GDP AND COST OF LIVING INDEX, 2002 - 2008 81
- A.5.2 Consumer Wealth: Provincial GDP 82
Table A.13 GDP BY PROVINCE, 2002 - 2008 82
- A.5.3 Consumer Wealth: GDP Growth by Province 83
Table A.14 GDP GROWTH BY PROVINCE, 2002 - 2008 83
- A.5.4 Consumer Wealth: GDP Per Capita by Province 83
Table A.15 PER CAPITA GDP BY PROVINCE, 2002 - 2008 84
- A.5.5 Consumer Wealth: Concentration of Wealth by Province 84
Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008 85
- A.5.6 Consumer Wealth: The Major Cities 86
Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007 86
A.6 Households 87
- A.6.1 Households: Overview of Household Conditions 87
- A.6.2 Households: Total Households by Size 87
Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002 - 2008 88
- A.6.3 Households: Total households by Urban/Rural Split 88
Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002 - 2008 88
- A.6.4 Households: Income Earners Per Household 89
Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002 - 2008 89
A.7 Employment 89
- A.7.1 Employment: Number of Workers by Sector 89
Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002 - 2008 89
- A.7.2 Employment: Growth by Sector 90
Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002 - 2008 90
- A.7.3 Employment: Number of Workers by Gender 90
Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002 - 2008 90
- A.7.3 Employment: Number of Workers by Habitation 91
Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002 - 2008 91
- A.7.4 Employment: Urban Unemployment 91
Table A.24 URBAN UNEMPLOYMENT RATES, 2002 - 2008 92
A.8 Consumer Income 92
- A.8.1 Consumer Income: Average Incomes by Sector 92
Table A.25 AVERAGE INCOMES BY SECTOR, 2001 - 2007 92
- A.8.2 Consumer Income: Growth by Sector 93
Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2001 - 2007 93
- A.8.3 Consumer Income: Average Incomes by Region 94
Table A.27 AVERAGE INCOMES BY REGION, 2001 - 2007 94
- A.8.4 Consumer Income: Growth by Region 94
Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2001 - 2007 95
A.9 Consumer Market 96
- A.9.1 Consumer Market: Spending Trends 96
Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008* 96
- A.9.2 Consumer Market: Per Capita Consumer Expenditure 96
Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002 - 2008* 96
- A.9.3 Consumer Market: Retail Sales and Consumer Spending 97
Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002 - 2008 97
- A.9.4 Consumer Market: Urban Income and Spending Compared 97
Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002 - 2008 97
A.10 Exchange Rates 98
- A.10.1 Exchange Rates: China 98
Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001 - 2008 98
- A.10.2 Exchange Rates: Hong Kong 98
Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001 - 2008 98