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Market Research Report

Fruit and Vegetables in China: A Market Analysis 2009

Published by Access Asia
Published June, 2009 Product code 91076
Content info 178 pages
Price
Not Available

This publication has been discontinued on June 2, 2011.

Below is the updated product.

Fresh Fruit & Vegetables in China: A Market Analysis, 2011
Published: May, 2011
Product code: 196608

Introduction

Abstract

REPORT COVERAGE

This report covers the market for fresh fruit & vegetables in the People' s Republic of China, including the following sectors:

  • Non-root vegetables: Artichokes; Asparagus; Aubergines; Avocados; Beans (green); Broad beans; Cabbages; Castor Beans; Cauliflower & broccoli; Chick-Peas; Chillies & peppers; Cucumbers & gherkins; Garlic; Green corn (maize); Leeks & other allium vegetables; Lettuce & chicory; Mushrooms & truffles; Olives; Onions & shallots; Peas; Pulses (other); Pumpkins, squash & gourds; Spinach; Soy beans; String beans; Sugar Cane; Vegetables fresh (other).
  • Dry vegetables: Beans; Chillies & peppers; Onions; Peas.
  • Root vegetables: Carrots & turnips; Cassava; Potatoes; Roots & tubers (other); Sweet potatoes; Taro; Yams.
  • Fruits: Apples; Apricots; Bananas; Berries (other); Blueberries; Cantaloupes & other melons; Cherries; Citrus fruit (other); Coconuts; Cranberries; Dates; Figs; Fruit fresh (other); Grapefruit & pomelos; Grapes; Kiwi fruit; Lemons & limes; Mangoes, mangosteens & guavas; Oranges; Tangerines, mandarins, clemantines & satsumas; Papayas; Peaches & nectarines; Pears; Persimmons; Pineapples; Plums & sloes; Raspberries; Strawberries; Tomatoes; Watermelons.
  • Nuts & seeds: Almonds; Brazil nuts; Cashew nuts; Chestnuts; Groundnuts (peanuts); Hazelnuts; Lentils; Melonseed; Pistachios; Sesame seed; Sunflower seed; Walnuts

KEY REPORT FEATURES

This recently updated report includes:

  • An overview of China' s total food market with sales statistics up to 2008;
  • Total fruit & vegetables market value & volume, including broad sector breakdown, up to 2008;
  • Sectoral market value and volume by produce type, up to 2008;
  • Value provincial and urban/rural breakdown, up to 2008;
  • Channel share analysis of fruit & vegetables consumption in 2008;
  • Retail pricing trends for fruit & vegetables by province up to 2008;
  • Price checks for fruit & vegetables, April 2009;
  • Volume & value forecast total fruit & vegetables market in China up to 2013;
  • Statistical analysis of China' s advertising, marketing and consumer trends;
  • Key manufacturer profiles;
  • Key contacts & trade events;
  • Overview of China' s demographics and macroeconomics.

Executive Summary

China' s total retail fresh fruit and vegetables market grew by 144.9% between 2002 and 2008 to reach a total value of RMB236.69bn (US$34.68bn) in current terms.

This compares with a total population growth of 6.36% over the same period, meaning that per capita spending on fruits and vegetables in constant 2001 prices has increased significantly. Indeed, per capita retail sales during the 2001 to 2008 period increased by 116.45%, from RMB142.7 in 2008 (US$20.9).

Robust economic growth and a subsequent climb in consumer incomes have created greater demand for more and better-quality food products, or at least food that is not tainted with harmful additives, which has meant certifiably clean produce can demand higher prices. As a consequence, sales of fruit and vegetables have remained stable within total retail food sales, in volume terms, thanks to prices remaining strong while demand has also risen.

Leading supermarket chains are now becoming directly involved in the production of fresh produce, including fruits and vegetables, for sale in their stores. The leading grocery chains had been directly sourcing their local fresh produce for a long time. But, supply problems, quality problems, the use of pesticides, trades of heavy metals, etc. have continued to make sourcing local fruit and vegetables difficult.

So retailers, such as Carrefour and Wal-Mart, have been investing a lot of time in working with farmer-suppliers to overcome these problems, improve production methods, rid the production cycle of contaminants, support viable cooperatives that can manage land, grow crops and supply quality produce more efficiently.

Table of Contents

INTRODUCTION

Report Coverage

China' s Retail Statistics: A Cautionary Note

The Problems With Chinese Retail Data?

Other Access Asia Reports of Possible Interest

Abbreviations Used

Free Weekly Online Newsletter and Editorials

1 CHINA' S FRESH FRUIT & VEGETABLE MARKET

  • 1.1 Overview
  • 1.2 China' s Total Food & Beverage Market
    • 1.2.1 Total Food Market: Food & Non-food Sales
    • Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 2002-2008
    • 1.2.2 Total Food Market: Food/Non-food Split
    • Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 2002-2008
    • 1.2.3 Total Food Market: Urban and Rural Split
    • Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD & NON-FOOD, 2002-2008
    • 1.2.4 Total Food Market: The Trends
    • Figure 1.1: Total Volume Growth in Retail Sales of Selected Food Products in China, 2002-2008
    • Figure 1.2: Per Capita Volume & Growth of Retail Sales of Selected Food Products in China, 2000/2006
    • Table 1.4 CURRENT VALUE RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
    • 1.2.5 Total Food Market: Urban Value Trends
    • Table 1.5 CURRENT VALUE URBAN RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
    • 1.2.6 Total Food Market: Rural Value Trends
    • Table 1.6 CURRENT VALUE RURAL RETAIL FOOD SALES BY MAJOR PRODUCT CATEGORY, 2002-2008
  • 1.3 China' s Fruit & Vegetables Retail Market
    • 1.3.1 Total Fruit & Vegetables Retail Market: Total Market Size
    • Table 1.7 TOTAL RETAIL MARKET FOR FRUIT & VEGETABLES IN CURRENT & CONSTANT VALUE TERMS IN CHINA, 2002-2008
    • 1.3.2 Total Fruit & Vegetables Retail Market: Total Market Size in Volume Terms
    • Table 1.8 TOTAL RETAIL MARKET VOLUME FOR FRUIT & VEGETABLES IN CHINA, 2002-2008
    • 1.3.3 Total Fruit & Vegetables Retail Market: Food Market Significance
    • Table 1.9 FRUIT & VEGETABLES RETAIL MARKET AS PROPORTION OF TOTAL FOOD RETAIL SALES IN CHINA, 2002-2008
  • 1.4 Provincial Breakdown
    • 1.4.1 Provincial Breakdown: Value Retail Market Sizes
    • Table 1.10 RETAIL MARKET VALUE FOR FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
    • 1.4.2 Provincial Breakdown: Volume Retail Market Sizes
    • Table 1.11 RETAIL MARKET VOLUME FOR FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
    • 1.4.3 Provincial Breakdown: Per Capita Retail Spending
    • Table 1.12 PER CAPITA RETAIL SPENDING ON FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
    • 1.4.4 Provincial Breakdown: Per Capita Retail Consumption
    • Table 1.13 PER CAPITA RETAIL CONSUMPTION OF FRUIT & VEGETABLES BY PROVINCE IN CHINA, 2002-2008
  • 1.5 Retail Sector Breakdown
    • 1.5.1 Retail Sector Breakdown: Sector Sizes
    • Table 1.14 VALUE & VOLUME RETAIL MARKET FOR FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
    • 1.5.2 Retail Sector Breakdown: Sector Shares
    • Table 1.15 % VALUE & VOLUME RETAIL MARKET BREAKDOWN OF FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
    • 1.5.3 Retail Sector Breakdown: Growth Rates
    • Table 1.16 % ANNUAL VALUE & VOLUME RETAIL MARKET GROWTH FOR FRUIT & VEGETABLES BY SECTOR IN CHINA, 2002-2008
  • 1.6 Apparent Consumption
    • 1.6.1 Apparent Consumption: Channel Values
    • Table 1.17 VALUE APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CONSUMPTION CHANNEL IN CHINA, 2002-2008
    • 1.6.2 Apparent Consumption: Channel Shares
    • Table 1.18 % VALUE BREAKDOWN OF APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CHANNEL IN CHINA, 2002-2008
    • 1.6.3 Apparent Consumption: Channel Growth Rates
    • Table 1.19 % ANNUAL VALUE GROWTH OF APPARENT EXPENDITURE ON FRUIT & VEGETABLES BY CHANNEL IN CHINA, 2002-2008
  • 1.7 Non-root Vegetable Retail Subsector Breakdown
    • 1.7.1 Non-root Vegetable Retail Subsector Breakdown: Subsector Sizes
    • Table 1.20 VALUE RETAIL MARKET FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.21 VOLUME RETAIL MARKET FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.7.2 Non-root Vegetable Retail Subsector Breakdown: Subsector Shares
    • Table 1.22 % VALUE RETAIL BREAKDOWN OF NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.23 % VOLUME RETAIL BREAKDOWN OF NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.7.3 Non-root Vegetable Retail Subsector Breakdown: Subsector Growth Rates
    • Table 1.24 % ANNUAL RETAIL VALUE GROWTH FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.25 % ANNUAL RETAIL VOLUME GROWTH FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
  • 1.8 Dry Vegetable Retail Subsector Breakdown
    • 1.8.1 Dry Vegetable Retail Subsector Breakdown: Subsector Sizes
    • Table 1.26 VALUE RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.27 VOLUME RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.8.2 Dry Vegetable Retail Subsector Breakdown: Subsector Shares
    • Table 1.28 % VALUE RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.29 % VOLUME RETAIL MARKET FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.8.3 Dry Vegetable Retail Subsector Breakdown: Subsector Growth Rates
    • Table 1.30 % ANNUAL VALUE RETAIL MARKET GROWTH FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.30 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
  • 1.9 Root Vegetable Retail Subsector Breakdown
    • 1.9.1 Root Vegetable Retail Subsector Breakdown: Subsector Sizes
    • Table 1.31 VALUE RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.32 VOLUME RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.9.2 Root Vegetable Retail Subsector Breakdown: Subsector Shares
    • Table 1.33 % VALUE RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.34 % VOLUME RETAIL MARKET FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • 1.9.3 Root Vegetable Retail Subsector Breakdown: Subsector Growth Rates
    • Table 1.35 % ANNUAL VALUE RETAIL MARKET GROWTH FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.36 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
  • 1.10 Fruit Retail Subsector Breakdown
    • 1.10.1 Fruit Retail Subsector Breakdown: Subsector Sizes
    • Table 1.37 VALUE RETAIL MARKET FOR FRUIT BY TYPE IN CHINA, 2002-2008
    • Table 1.38 VOLUME RETAIL MARKET FOR FRUIT BY TYPE IN CHINA, 2002-2008
    • 1.10.2 Fruit Retail Subsector Breakdown: Subsector Shares
    • Table 1.39 % VALUE RETAIL BREAKDOWN OF FRUIT BY TYPE IN CHINA, 2002-2008
    • Table 1.40 % VOLUME RETAIL BREAKDOWN OF FRUIT BY TYPE IN CHINA, 2002-2008
    • 1.10.3 Fruit Retail Subsector Breakdown: Subsector Growth Rates
    • Table 1.41 % ANNUAL RETAIL VALUE GROWTH FOR FRUIT BY TYPE IN CHINA, 2002-2008
    • Table 1.42 % ANNUAL RETAIL VOLUME GROWTH FOR FRUIT BY TYPE IN CHINA, 2002-2008
  • 1.11 Nuts & Seeds Retail Subsector Breakdown
    • 1.11.1 Nuts & Seeds Retail Subsector Breakdown: Subsector Sizes
    • Table 1.43 VALUE RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • Table 1.44 VOLUME RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • 1.11.2 Nuts & Seeds Retail Subsector Breakdown: Subsector Shares
    • Table 1.45 % VALUE RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • Table 1.46 % VOLUME RETAIL MARKET FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • 1.11.3 Nuts & Seeds Retail Subsector Breakdown: Subsector Growth Rates
    • Table 1.47 % ANNUAL VALUE RETAIL MARKET GROWTH FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • Table 1.48 % ANNUAL VOLUME RETAIL MARKET GROWTH FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
  • 1.12 Urban & Rural Retail Sales of Fruit & Vegetables
    • 1.12.1 Urban & Rural Retail Market: Total Sales
    • Table 1.49 THE RETAIL MARKET FOR FRUIT & VEGETABLES BY URBAN & RURAL SALES IN CHINA, 2002-2008
    • 1.12.2 Urban & Rural Retail Market: Growth Rates
    • Table 1.50 RETAIL GROWTH RATES FOR FRUIT & VEGETABLES BY URBAN & RURAL MARKETS IN CHINA, 2002-2008
  • 1.13 Prices
    • 1.13.1 Prices: Retail Price Indices
    • Table 1.51 AVERAGE INCOME ANNUAL GROWTH BY SECTOR, 2005- 2008
    • Table 1.52 RETAIL PRICE INDICES BY BROAD SECTOR, 2001-2008
    • 1.13.2 Prices: Average Sectoral Unit Values
    • Table 1.53 AVERAGE UNIT RETAIL PRICES FOR NON-ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.54 AVERAGE UNIT RETAIL PRICES FOR DRY VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.55 AVERAGE UNIT RETAIL PRICES FOR ROOT VEGETABLES BY TYPE IN CHINA, 2002-2008
    • Table 1.56 AVERAGE UNIT RETAIL PRICES FOR FRUIT BY TYPE IN CHINA, 2002-2008
    • Table 1.57 AVERAGE UNIT RETAIL PRICES FOR NUTS & SEEDS BY TYPE IN CHINA, 2002-2008
    • 1.13.3 Prices: Average Regional Unit Prices
    • Table 1.58 AVERAGE REGIONAL RETAIL PRICES & % ANNUAL GROWTH FOR FRUIT & VEGETABLES IN CHINA, 2002-2008
    • 1.13.4 Prices: Store Check Data
  • Frozen Vegetables
    • Table 1.59 RETAIL PRICES OF SELECTED FROZEN VEGETABLES, FEBRUARY 2009
  • Fresh Vegetables
    • Table 1.60 RETAIL PRICES OF SELECTED FRESH VEGETABLES, MAY 2009
  • Fresh Fruit
    • Table 1.61 RETAIL PRICES OF SELECTED FRESH FRUIT, MAY 2009
  • 1.14 Outlook
    • 1.14.1 Outlook: Forecast Trends
    • 1.14.2 Outlook: Total Market Size In Value Terms
    • Table 1.62 FORECAST TOTAL RETAIL VALUE & VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
    • Table 1.63 FORECAST % BREAKDOWN OF TOTAL RETAIL VALUE & VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
    • Table 1.64 FORECAST % ANNUAL GROWTH FOR TOTAL RETAIL VOLUME MARKET FOR FRUIT& VEGETABLES IN CHINA BY BROAD SECTOR, 2009-2013
  • 1.15 Current Issues
    • 1.15.1 Current Issues: Supermarket-farmer Cooperation
    • 1.15.2 Current Issues: Rural Retailing Development Project
    • Table 1.65 STANDARDS FOR COUNTRYSIDE STORES IN VILLAGES
    • Table 1.66 STANDARDS FOR COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS
    • Table 1.67 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN VILLAGES, APRIL 2009
    • Table 1.68 RURAL RETAILING PROJECT COUNTRYSIDE STORES IN TOWNS/TOWNSHIPS, APRIL 2009
    • Table 1.69 RURAL RETAILING PROJECT DISTRIBUTION CENTRES, APRIL 2009
    • Table 1.70 RURAL RETAIL DEVELOPMENT PROJECT TOTAL NUMBER OF PARTICIPATING COMPANIES, 2005-2008
    • Table 1.71 RURAL RETAIL DEVELOPMENT PROJECT COMPANY STRUCTURE, 2007
    • 1.10.3 Current Issues: Linking the Chill Chain
    • 1.10.4 Current Issues: Private Label
    • Table 1.72 CHINA TOP-100 RETAILER' S TOTAL SALES AND PRIVATE LABEL SALES COMPARED, 2005-2009*
    • 1.10.5 Current Issues: Food Safety
    • 1.10.6 Current Issues: Fat Food: Facing an Obesity Epidemic
    • 1.10.7 Current Issues: Genetically Modified (GM) Food
    • 1.10.8 Current Issues: Organic Farming

2 MARKETING & DISTRIBUTION

  • 2.1 Marketing & Advertising
    • 2.1.1 Marketing & Advertising: Trends
  • Conventional Media Advertising
    • Table 2.1 ADVERTISING EXPENDITURE IN CHINA, 2004-2008
  • Online Advertising
    • Table 2.2 ONLINE ADVERTISING EXPENDITURE IN CHINA, 2004-2008
    • 2.1.2 Marketing & Advertising: Leading Advertised Product Categories
    • Table 2.3 TOP 10 ADVERTISING CATEGORIES IN CHINA, 2007
    • 2.1.3 Marketing & Advertising: Leading Advertised Brands
    • Table 2.4 TOP 10 ADVERTISED BRANDS IN CHINA BY ADSPEND, 2007-2008
    • 2.1.4 Marketing & Advertising: Leading Advertisers
    • Table 2.5 CHINA' S TOP TEN ADVERTISERS, 2004-2006
    • Table 2.6 CHINA' S TOP TEN ADVERTISERS, 2006-2007
    • 2.1.5 Marketing & Advertising: The Prime-time Advertising Auction
    • Table 2.7 PRIME-TIME ADVERTISING AUCTION ON CHINA' S CCTV, 2000-2009
    • 2.1.6 Marketing & Advertising: Brand Preferences Choice Factors in China
  • Age & Location
    • Table 2.8 BRAND PREFERENCES IN TERMS OF AGE GROUPS & LOCATIONS IN CHINA, 2007
  • Quality Versus Image
    • Table 2.9 FACTORS DETERMINING BRAND CHOICES IN CHINA, 2007
  • Local Versus Foreign
    • Table 2.10 BRAND PREFERENCES IN CHINA, 2007
  • "Chameleon" Brands
    • Table 2.11 TOP CHAMELEON BRANDS IN CHINA, 2008
    • 2.1.7 Marketing and Advertising in China: Brand Equity
    • 2.1.8 Marketing & Advertising: Emerging Local Brands
    • Table 2.12 CHINA' S MOST VALUABLE BRANDS, 2007/2008
    • 2.1.9 Marketing & Advertising: Pricing Issues
    • Table 2.13 CONSUMERS WHO TRADE UP OR DOWN BY INCOME SEGMENTS, 2007
    • Table 2.14 CONSUMERS WHO TRADE UP OR DOWN BY CATEGORIES, 2007
    • 2.1.10 Marketing & Advertising: Online Sales
    • Table 2.15 PER CAPITA ONLINE SHOPPING VALUE, 2003-2008
    • Table 2.16 SITES PREFERED BY ONLINE SHOPPERS, 2008
    • Table 2.17 TOP 10 RETAIL ITEMS ON TAOBAO.COM, 2008
    • Table 2.18 TOP ONLINE SHOPPING TRANSACTION BY REGION, 2007
    • Table 2.19 TOP REASONS FOR NOT SHOPPING ONLINE, 2007
  • 2.2 Consumers
    • 2.2.1 Consumer Profile: Broad Consumer Trends
    • 2.2.2 Consumer Profile: Frozen Food Consumers
    • Table 2.20 NUMBER OF OWNERS OF STAND-ALONE FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2006
    • Table 2.21 NUMBER OF OWNERS OF FRIDGE-FREEZERS PER 100 URBAN HOUSEHOLDS, 2003-2007

3 SOURCES OF SUPPLY

  • 3.1 Total Fruit & Vegetable Production
    • 3.1.1 Total Fruit & Vegetable Production: Total Industry Size
    • Table 3.1 TOTAL VOLUME PRODUCTION OF FRUIT & VEGETABLES IN CHINA, 2002-2008
    • Table 3.2 TOTAL VALUE OF PRODUCTION OF FRUIT & VEGETABLES IN CHINA AT CURRENT PRODUCER PRICES, 2002-2008
    • 3.1.2 Total Fruit & Vegetable Production: Total Sewn Area
    • Table 3.3 AREA OF SEWN NON-ROOT VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
    • Table 3.4 AREA OF SEWN DRY VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
    • Table 3.5 AREA OF SEWN ROOT VEGETABLE CROPS BY CROP IN CHINA, 2001-2007
    • Table 3.6 AREA OF SEWN FRUIT CROPS BY CROP IN CHINA, 2001-2007
    • Table 3.7 AREA OF SEWN NUTS & SEEDS CROPS BY CROP IN CHINA, 2001-2007
    • Table 3.8 AREA OF SEWN HERBS & SPICES CROPS BY CROP IN CHINA, 2001-2007
    • 3.1.3 Total Fruit & Vegetable Production: The Continuing Need For Agricultural Land Reform
  • 3.2 Sector Breakdown
    • 3.2.1 Sector Breakdown: Sectors
    • Table 3.9 VALUE & VOLUME PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
    • Table 3.10 % BREAKDOWN OF VALUE PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
    • Table 3.11 % ANNUAL GROWTH OF VALUE PRODUCTION OF FRUIT & VEGETABLES BY BROAD SECTOR IN CHINA, 2002-2008
    • 3.2.2 Sector Breakdown: Non-root Vegetables
    • Table 3.12 NON-ROOT VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.13 NON-ROOT VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 1998-2004
    • 3.2.3 Sector Breakdown: Dry Vegetables
    • Table 3.14 DRY VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.15 DRY VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • 3.2.4 Sector Breakdown: Root Vegetables
    • Table 3.16 ROOT VEGETABLES VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.17 ROOT VEGETABLES VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • 3.2.5 Sector Breakdown: Fruit
    • Table 3.18 FRUIT VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.19 FRUIT VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • 3.2.6 Sector Breakdown: Nuts & Seeds
    • Table 3.20 NUTS & SEEDS VALUE PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.21 NUTS & SEEDS VOLUME PRODUCTION BY SUBSECTOR IN CHINA, 2002-2008
    • 3.2.7 Sector Breakdown: Average Producer Prices
  • Non-root Vegetables
    • Table 3.22 NON-ROOT VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
  • Dry Vegetables
    • Table 3.23 DRY VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
  • Root Vegetables
    • Table 3.24 ROOT VEGETABLES AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
  • Fruit
    • Table 3.25 FRUIT AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
  • Nuts & Seeds
    • Table 3.26 NUTS & SEEDS AVERAGE PRODUCER PRICES BY SUBSECTOR IN CHINA, 2002-2008
    • 3.2.8 Sector Breakdown: Apparent Domestic Consumption & Expenditure
  • Non-root Vegetables
    • Table 3.27 NON-ROOT VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.28 NON-ROOT VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
  • Dry Vegetables
    • Table 3.29 DRY VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.30 DRY VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
  • Root Vegetables
    • Table 3.31 ROOT VEGETABLES VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.32 ROOT VEGETABLES VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
  • Fruit
    • Table 3.33 FRUIT VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.34 FRUIT VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
  • Nuts & Seeds
    • Table 3.35 NUTS & SEEDS VALUE APPARENT DOMESTIC EXPENDITURE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.36 NUTS & SEEDS VOLUME APPARENT DOMESTIC CONSUMPTION BY SUBSECTOR IN CHINA, 2002-2008
  • 3.3 Imports
    • 3.3.1 Imports: Non-root Vegetables
    • Table 3.37 NON-ROOT VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.38 NON-ROOT VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.3.2 Imports: Dry Vegetables
    • Table 3.39 DRY VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.40 DRY VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.3.3 Imports: Root Vegetables
    • Table 3.41 ROOT VEGETABLES IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.42 ROOT VEGETABLES IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.3.4 Imports: Fruit
    • Table 3.43 FRUIT IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.44 FRUIT IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.3.5 Imports: Nuts & Seeds
    • Table 3.45 NUTS & SEEDS IMPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.46 NUTS & SEEDS IMPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
  • 3.4 Exports
    • 3.4.1 Exports: Non-root Vegetables
    • Table 3.47 NON-ROOT VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.48 NON-ROOT VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.4.2 Exports: Dry Vegetables
    • Table 3.49 DRY VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.50 DRY VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.4.3 Exports: Root Vegetables
    • Table 3.51 ROOT VEGETABLES EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.52 ROOT VEGETABLES EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.4.4 Exports: Fruit
    • Table 3.53 FRUIT EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.54 FRUIT EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008
    • 3.4.5 Exports: Nuts & Seeds
    • Table 3.55 NUTS & SEEDS EXPORT VALUE BY SUBSECTOR IN CHINA, 2002-2008
    • Table 3.56 NUTS & SEEDS EXPORT VOLUME BY SUBSECTOR IN CHINA, 2002-2008

4 SWOT ANALYSIS

  • 4.1 Strengths
  • 4.2 Weaknesses
  • 4.3 Opportunities
  • 4.4 Threats

5 LEADING COMPANY PROFILES

  • 5.1 Asian Citrus Holdings Ltd.
  • 5.1.1 Asian Citrus Holdings: Company Details
    • 5.1.2 Asian Citrus Holdings: Company Background
    • 5.1.3 Asian Citrus Holdings: Financial Results
    • Table 5.1 ASIAN CITRUS HOLDINGS: FINANCIAL RESULTS, 2004-2008*
  • 5.2 Chaoda Modern Agriculture (Holdings) Ltd.
    • 5.2.1 Chaoda Modern Agriculture (Holdings): Company Details
    • 5.2.2 Chaoda Modern Agriculture (Holdings): Company Background
    • 5.2.3 Chaoda Modern Agriculture (Holdings): Financial Results
    • Table 5.2 CHAODA MODERN AGRICULTURE HOLDINGS: FINANCIAL RESULTS, 2004-2008
  • 5.3 China Green Holding Ltd.
    • 5.3.1 China Green Holding: Company Details
    • 5.3.2 China Green Holding: Company Background
    • 5.3.3 China Green Holding: Financial Results
    • Table 5.3 CHINA GREEN HOLDING: FINANCIAL RESULTS, 2004-2008

6 CONTACTS

  • 6.1 Trade Organisations
    • 6.1.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation
    • 6.1.2 All-China Federation of Industry & Commerce
    • 6.1.3 China Canned Food Industry Association
  • 6.2 Government Departments
    • 6.2.1 Agriculture Ministry
    • 6.2.2 Ministry of Commerce
    • 6.2.3 Ministry of Health

7 EXHIBITIONS & TRADE FAIRS

  • 7.1 International FoodTec China
  • 7.2 China FoodTech
  • 7.3 China International Food Expo
  • 7.4 China Refrigeration & Frozen Food Processing & Packaging

APPENDIX: MARKET BACKGROUND

  • A.1 Fast Facts
  • A.2 Regions of China
    • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
  • A.3 Demographics
  • A.3.1 Demographics: Total Population
    • Table A.1 TOTAL POPULATION, 2002- 2008
  • A.3.2 Demographics: Population by Location
    • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 2002- 2008
    • Table A.3 POPULATION % BREAKDOWN BY URBAN-RURAL DIVIDE, 2002- 2008
    • A.3.3 Demographics: Population by Province
    • Table A.4 POPULATION BY PROVINCE, 2002- 2008
    • A.3.4 Demographics: Population Density by Province
    • Table A.5 POPULATION DENSITY BY PROVINCE, 2005-2008
    • A.3.5 Demographics: Population Concentration
    • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2008
    • A.3.6 Demographics: Population by Gender
    • Table A.6 TOTAL POPULATION BY GENDER & % BREAKDOWN, 2002- 2008
    • A.3.7 Demographics: Population by Age Group
    • Table A.7 POPULATION BY AGE GROUP, 2002- 2008
    • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 2002- 2008
  • A.4 Consumer Attitudes
    • A.4.1 Consumer Attitudes: Overview
    • A.4.2 Consumer Attitudes: Response to Political Change
    • A.4.2 Consumer Attitudes: Response to Economic Change
    • A.4.3 Consumer Attitudes: Changes in Lifestyle
  • Livelihood
  • Individual loans
  • Housing
  • Possessions
  • Travel
  • Entertainment
  • Health and Fitness
  • Purchasing Influences
  • Taboos
  • A.5 Consumer Wealth
    • A.5.1 Consumer Wealth: GDP and Cost of Living
  • China' s New Middle Class
    • Table A.9 MIDDLE AND UPPER INCOME HOUSEHOLDS IN CHINA, 1995/2000/2005/2010/2015
    • Table A.10 TOTAL CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS, 2005/2010/2015
    • Table A.11 CONSUMPTION BY MIDDLE AND UPPER INCOME HOUSEHOLDS & % OF TOTAL HOUSEHOLDS, 1995/2000/2005/2010/2015
  • Confident Shoppers
    • Table A.12 GDP AND COST OF LIVING INDEX, 2002- 2008
    • A.5.2 Consumer Wealth: Provincial GDP
    • Table A.13 GDP BY PROVINCE, 2002- 2008
    • A.5.3 Consumer Wealth: GDP Growth by Province
    • Table A.14 GDP GROWTH BY PROVINCE, 2002- 2008
    • A.5.4 Consumer Wealth: GDP Per Capita by Province
    • Table A.15 PER CAPITA GDP BY PROVINCE, 2002- 2008
    • A.5.5 Consumer Wealth: Concentration of Wealth by Province
    • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2008
    • A.5.6 Consumer Wealth: The Major Cities
    • Table A.16 LEADING CITIES KEY ECONOMIC INDICATORS, 2007
  • A.6 Households
    • A.6.1 Households: Overview of Household Conditions
    • A.6.2 Households: Total Households by Size
    • Table A.17 NUMBER OF HOUSEHOLDS BY SIZE, 2002- 2008
    • A.6.3 Households: Total households by Urban/Rural Split
    • Table A.18 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 2002- 2008
    • A.6.4 Households: Income Earners Per Household
    • Table A.19 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 2002- 2008
  • A.7 Employment
    • A.7.1 Employment: Number of Workers by Sector
    • Table A.20 NATIONAL EMPLOYMENT BY SECTOR, 2002- 2008
    • A.7.2 Employment: Growth by Sector
    • Table A.21 GROWTH IN EMPLOYMENT BY SECTOR, 2002- 2008
    • A.7.3 Employment: Number of Workers by Gender
    • Table A.22 TOTAL NATIONAL WORKFORCE BY GENDER, 2002- 2008
    • A.7.3 Employment: Number of Workers by Habitation
    • Table A.23 NATIONAL WORKFORCE BY HABITATION, 2002- 2008
    • A.7.4 Employment: Urban Unemployment
    • Table A.24 URBAN UNEMPLOYMENT RATES, 2002- 2008
  • A.8 Consumer Income
    • A.8.1 Consumer Income: Average Incomes by Sector
    • Table A.25 AVERAGE INCOMES BY SECTOR, 2002- 2008
    • A.8.2 Consumer Income: Growth by Sector
    • Table A.26 GROWTH IN AVERAGE INCOMES BY SECTOR, 2002- 2008
    • A.8.3 Consumer Income: Average Incomes by Region
    • Table A.27 AVERAGE INCOMES BY REGION, 2002- 2008
    • A.8.4 Consumer Income: Growth by Region
    • Table A.28 GROWTH IN AVERAGE INCOMES BY REGION, 2002- 2008
  • A.9 Consumer Market
    • A.9.1 Consumer Market: Spending Trends
    • Table A.29 CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002- 2008*
    • A.9.2 Consumer Market: Per Capita Consumer Expenditure
    • Table A.30 PER CAPITA CONSUMER EXPENDITURE* BY BROAD SECTOR AT CURRENT PRICES, 2002- 2008*
    • A.9.3 Consumer Market: Retail Sales and Consumer Spending
    • Table A.31 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE*, 2002- 2008
    • A.9.4 Consumer Market: Urban Income and Spending Compared
    • Table A.32 URBAN & RURAL AVERAGE ANNUAL INCOME/EXPENDITURE, 2002- 2008
  • A.10 Exchange Rates
    • A.10.1 Exchange Rates: China
    • Table A.33 AVERAGE ANNUAL RENMINBI EXCHANGE RATES AGAINST A VARIETY OF CURRENCIES, 2001- 2008
    • A.10.2 Exchange Rates: Hong Kong
    • Table A.34 AVERAGE ANNUAL HONG KONG DOLLAR EXCHANGE RATES AGAINST THE UNITED STATES DOLLAR AND RENMINBI, 2001- 2008
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