Shower Market - UK 2010-2014

This publication has been discontinued on October 3, 2011.

Below is the updated product.

SHOWER MARKET REPORT - UK 2011-2015 ANALYSIS

Published: September, 2011

Product code: 216601

Introduction

Abstract

AMA Research has recently published the twelfth edition of the "Shower Market - UK 2010 -2014". The report represents an informed, up-to-date and detailed review of the market and offers excellent value for money.

The total market for shower equipment is valued at £422 million at manufacturers selling prices in 2010. Despite the recent economic downturn, many sectors of the market are demonstrating product innovation, reflecting new development opportunities from the increasing impact of water and energy efficiency legislation.

There has been a continued growth in the popularity of showering; around 85% of all UK households now have some sort of shower installation. As this market matures, there are greater levels of replacement purchases, leading to added value opportunities. Product developments and improvements have focused on quality and design with a trend towards higher value products and contemporary, minimalist styles.

Key sectors covered include:

• SHOWER CONTROLS - mixer, electric, digital, power and bath/shower.
• ENCLOSURES, TRAYS AND SCREENS
• ACCESSORIES - shower-related, enclosure-related.

Key issues of particular interest:

• Estimated performance for 2010 and forecast for 2011 to 2014, what is the expected impact of the current downturn and when will the market pick up?
• Impact of recent energy efficiency legislation on overall market growth and product developments.
• How the changing profile of the UK population will also impact on developments.
• The growing consumer influence on the specification process; the greater use of the Internet and e-commerce solutions.
• The increasing number of own label products, offered by distributors and e-tailers.
• The growth of more powerful, higher specification showers and larger walk-in shower enclosures versus the shift to improved environmental credentials.

Some of the companies featured include:

A&J Gummers, Adamsez, Advanced Showers International, Applied Energy Products (AEP), Aqata, Aqualisa Group, Aqualona Products Ltd, Aqualux Products, Armitage Shanks, B & Q, Bathstore, Bristan Group, Broughton Crangrove Galley Matrix (BCG), Classic Showers, Cooper Callas, Coram, Creda, Croydex Group plc, CRS Wholesale Ltd, Deva Tap Company, Douglas James, F&P Wholesale, Flair International, Focus, Galaxy Showers, Grafton Group, Graham, Grohe, Heatrae Sadia, Home of Ultra, Homebase, Hudson Reed, Huppe, Ideal Bathrooms, Ideal Standard, Jacuzzi, Jewson, John Sydney, Just Trays, Kaldewei, Kermi UK, Kohler Mira, Koralle, Kudos, Lakes Bathrooms, Manhattan Showers, Marflow Engineering, Matki, Merlyn Industries, MX Group, Norcros Group Holdings, Novellini, Pegler Yorkshire, Plumbworld, Porcelanosa UK, Redring, Reliance Water Controls, Roca UK, Roman, Samuel Heath, Showerlux, Sovereign Showers, Swadling Brassware, TAB, Teuco UK, The BSS Group, The PJH Group, The Wolseley Group, Travis Perkins, Triflow Concepts, Triton Showers, Ultra Finishing Limited, Victoria Plumb, Villeroy & Boch, Wickes.

Key areas covered in the report include:

SHOWER CONTROLS

• Market size, key trends, estimates of market size 2010, forecasts through to 2014.
• Key trends in the market place and factors of influence; energy efficiency legislation, changes in UK population profile and household size, lifestyle trends, influence of the Internet, media etc.
• Assessment by sector; electric, mixer, digital, power, bath/shower; product mix; characteristics; new product developments; trends etc.
• Analysis of the digital controls sector; pumped and non-pumped; growth areas; key new products.
• Household penetration levels; growing influence of replacement sector; mix of new build, new penetration, replacement and additional showers; key trends; impact of the recession on new build and RMI sectors.
• Major suppliers; market shares by total market and by product group, key characteristics, strengths, new products, turnover etc.
• Distribution channels; merchants, DIY multiples, bathroom specialists, other retail; market shares, characteristics and key trends; future prospects plus impact of the Internet and e-Retail channel.
• Installation & specification; growing influence of the consumer in the specification process; DIY vs professional installation; trends and influences.

ENCLOSURES SCREENS AND TRAYS

• Market size, key trends, estimates of market size 2010, forecasts through to 2014.
• Key trends in the market place, factors of influence; are the trends and factors of influence set to continue, or will there be changes?
• Analysis by sector; developments in enclosures, screens & trays; product mix; sales trends; growth sectors.
• Market penetration levels; current and future levels, main bathroom/en-suite facilities.
• Analysis of product and material developments - glass and acrylics, glass designs, standards, frame colour options, size options, aesthetic trend influences, product features, growth factors.
• Channels of distribution; market shares by channel; characteristics and key trends; impact of emerging e-Retail channel; role of distributors
• Competitive structures; market shares of major suppliers; key characteristics, strengths, new products, turnover etc.

SHOWER ACCESSORIES

• Market size, key trends, estimates of market size 2010, forecasts through to 2014.
• Key trends in the market place, factors of influence; are the trends set to continue, or will there be changes?
• Review of major product groups and their future trends; product mix; characteristics.
• Competitors' shares; market shares; characteristics; turnover etc.
• Channels of distribution - DIY multiples, merchants, bathroom specialists and role of distributors; influence of e-Retail, mail order, department stores and grocery multiples.

REVIEW OF FUTURE PROSPECTS

• Forecast of expected market development in 2010 and long term prospects.
• Positive and negative factors affecting the market - performance of UK economy, housebuilding and consumer confidence & spending.
• Outlook for the decking and landscaping materials market through to 2014.

Table of Contents

1. INTRODUCTION 6

• 1.1 BACKGROUND 6
• 1.2 SOURCES OF INFORMATION 7

2. SUMMARY & FUTURE PROSPECTS 8

• 2.1 SUMMARY 8
• 2.2 KEY TRENDS 9
• 2.3 FUTURE PROSPECTS 11

3. ECONOMIC ENVIRONMENT 13

• 3.1 GDP 13
• 3.2 INFLATION & INTEREST RATES 14
• 3.3 UNEMPLOYMENT 15
• 3.4 HOUSEHOLD CONSUMPTION 15
• 3.5 HOUSING & CONSTRUCTION 16
• 3.6 STERLING 17
• 3.7 POPULATION PROFILE 18
• 3.8 OTHER MARKET DRIVERS - DOMESTIC HEATING MARKET 19
• 3.9 CONCLUSIONS 20

4. SHOWER CONTROLS 21

• 4.1 MARKET OVERVIEW 21
  • 4.1.1 Definition 21
  • 4.1.2 Market Size 22
  • 4.1.3 Market Background 24
  • 4.1.4 Future Prospects 25
  • 4.1.5 Overseas Trade 26
• 4.2 MARKET TRENDS 27
  • 4.2.1 Household Penetration 27
  • 4.2.2 Type of Installation 28
  • 4.2.3 RMI Trends 29
  • 4.2.4 New Build Trends 29
  • 4.2.5 Installation and Specification Trends 30
• 4.3 PRODUCT TRENDS 31
  • 4.3.1 Overall Product Mix 31
  • 4.3.2 Electric Showers 34
  • 4.3.3 Mixer Showers 37
  • 4.3.4 Digital Mixers 39
  • 4.3.5 Integrated Power Showers 40
  • 4.3.6 Shower Pumps 40
  • 4.3.7 Shower Panels 41
  • 4.3.8 Bath/Shower Mixers 42
• 4.4 KEY SUPPLIERS OF SHOWER CONTROLS 42
  • 4.4.1 Market Shares 42
  • 4.4.2 Key Company Profiles 43
  • 4.4.3 Other Suppliers 48
• 4.5 DISTRIBUTION 50
  • 4.5.1 Channel Structure and Trends 50
  • 4.5.2 Channel Shares 52
  • 4.5.3 Key Companies 55

5. ENCLOSURES, SCREENS & TRAYS 59

• 5.1 MARKET OVERVIEW 59
  • 5.1.1 Market Definition 59
  • 5.1.2 Market Size 59
  • 5.1.3 Market Background 60
  • 5.1.4 Future Prospects 60
  • 5.1.5 Overseas Trade 62
• 5.2 MARKET TRENDS 62
  • 5.2.1 Household Penetration 62
  • 5.2.2 RMI Trends 63
  • 5.2.3 New Build Trends 63
  • 5.2.4 Installation and Specification Trends 64
• 5.3 PRODUCT TRENDS 65
  • 5.3.1 Product Mix 65
  • 5.3.2 Enclosures 68
  • 5.3.3 Bath and Shower Screens 74
  • 5.3.4 Trays 75
• 5.4 KEY SUPPLIERS OF ENCLOSURES, SCREENS AND TRAYS 77
  • 5.4.1 Market Shares 77
  • 5.4.2 Key Company Profiles 78
  • 5.4.3 Other Suppliers 83
• 5.5 DISTRIBUTION 86
  • 5.5.1 Channel Shares 86
  • 5.5.2 Factors/Distributors 87

6. SHOWER ACCESSORIES 88

• 6.1 MARKET OVERVIEW 88
  • 6.1.1 Definition 88
  • 6.1.2 Market Size 88
  • 6.1.3 Market Background 89
  • 6.1.4 Future Prospects 90
• 6.2 PRODUCT TRENDS 91
  • 6.2.1 Product Mix 91
  • 6.2.2 Shower-Related Products 92
  • 6.2.3 Enclosure-Related Products 93
  • 6.2.4 Other Accessories 94
• 6.3 KEY SUPPLIERS OF SHOWER ACCESSORIES 95
  • 6.3.1 Market Shares 95
  • 6.3.2 Company Profiles 96
  • 6.3.3 Shower Suppliers 96
• 6.4 DISTRIBUTION 97

TABLES AND CHARTS

• CHART 1 UK SHOWER EQUIPMENT MARKET BY VALUE (£M MSP) 2005-2014 8
• CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2014 14
• CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2014 16
• TABLE 4 EXCHANGE RATE FLUCTUATIONS 2002-2009 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 18
• CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION MID-2008 (' 000) 18
• TABLE 6 UK SHOWER CONTROLS MARKET BY VALUE (£M MSP) 2005-2014 23
• CHART 7 UK SHOWER CONTROLS MARKET BY VOLUME (000' S) 2005-2014 24
• CHART 8 UK SHOWER CONTROLS MARKET % PENETRATION 1994 - 2010 27
• CHART 9 UK SHOWER CONTROLS - % MIX BY TYPE OF INSTALLATION 2009 28
• CHART 10 UK SHOWER CONTROLS - % PRODUCT MIX BY VOLUME 2009 32
• CHART 11 UK SHOWER CONTROLS MARKET BY PRODUCT CATEGORY (£M MSP) 2005-2014 33
• CHART 12 ELECTRIC SHOWERS - % PRODUCT MIX BY KW POWER RATING 2009 35
• CHART 13 ELECTRIC SHOWERS - % THERMOSTATIC CONTROL BY VALUE 2009 36
• TABLE 14 UK SHOWER CONTROLS - MARKET SHARES BY VOLUME 2009 43
• CHART 15 UK MARKET INFRASTRUCTURE FOR SHOWER CONTROLS 51
• CHART 16 UK SHOWER CONTROLS MARKET - % CHANNEL SHARE 2009 53
• TABLE 17 UK ENCLOSURES, SCREENS AND TRAYS MARKET BY VALUE (£M MSP) 2005-2014 59
• TABLE 18 UK ENCLOSURES, SCREENS & TRAYS NEW BUILD SECTOR BY VOLUME (000' S) 2009 64
• CHART 19 UK ENCLOSURES, SCREENS & TRAYS MARKET % PRODUCT MIX BY VALUE 2009 66
• CHART 20 UK ENCLOSURES, SCREENS AND TRAYS MARKET BY PRODUCT CATEGORY (£M MSP) 2005-2014 67
• TABLE 21 AVERAGE PRICES IN ENCLOSURES, SCREENS & TRAYS 2009 68
• CHART 22 UK ENCLOSURES MARKET % PRODUCT MIX BY VALUE 2009 72
• TABLE 23 UK ENCLOSURES, SCREENS & TRAYS - MARKET SHARES BY VALUE 2009 77
• TABLE 24 UK ENCLOSURES, SCREENS AND TRAYS - % CHANNEL SHARE 2009 86
• TABLE 25 UK SHOWER ACCESSORIES MARKET BY VALUE (£M MSP) 2005-2014 89
• CHART 26 UK SHOWER ACCESSORIES - % PRODUCT MIX BY VALUE 2009 92
• TABLE 27 UK SHOWER ACCESSORIES - MARKET SHARES BY VALUE 2009 95
• TABLE 28 UK SHOWER ACCESSORIES - % CHANNEL SHARE 2009 97

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