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Garden Rooms and Buildings Market Report - UK 2013-2017 Analysis

AMA Research are pleased to announce the publication of the 4th edition of the report 'UK Garden Rooms and Buildings Market Report - 2013-2017 '. The report represents an up-to-date and comprehensive review of the garden rooms and buildings market.

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Included in the report definition of garden rooms and buildings are:

  • Log cabins ,
  • Modular garden rooms
  • Timber framed garden buildings as well as others such as insulated tree-houses, shepherds huts and modern designs (e.g. spherical rooms).

This is a relatively immature market which experienced strong growth to 2008, partly supported by the increase in homeworking. However, the market declined 2009-10 due to the economic downturn and remained static to 2012. Medium term prospects are generally optimistic, reflecting underlying consumer interest and pent-up demand, and the need to create extra living/working space in a cost-effective way.

This report reviews the market size, structure, key product sectors, supply and distribution structures, and provides forecasts of market development through to 2017 while also assessing the key factors influencing future trends.


Areas of particular interest:

  • Review of market - performance in 2007-2013.
  • Review of major product groups - variable performance between key product groups.
  • Identification of key market influences - consumer interest, homeworking, product design, insulation standards, environmental issues, housemoves etc.
  • Review of key suppliers and distributors for all product groups - shares, trends, market developments.
  • Future prospects up to 2017 - future growth expectations, key opportunities and threats to the market.

Some of the companies featured include:

1st Choice Leisure Buildings, Alsford Timber, Argos, Asda, B&Q, Barretts Leisure, Blue Forest UK, Crane Sheds and Summerhouses, Dobbies Garden Centres, Dunster House, Eurovudas, Forest Garden, Garden Adventure, Garden Affairs, Garden Lodges, GardenEco, Gardeners' World, Gerrico, Green Retreats, Gudrum Classics, Halls, Henley Garden Buildings, Homebase, Homelodge Buildings, Homestead Timber Buildings, Howarth Timber, InsideOut Buildings, John Lewis, Kybotech, Leisure Building Specialists, Lugarde, Luoman Oy, Mercia Garden Products, Metsa Wood, Mini Offices, MPB Garden Buildings, Nottcutts Garden Centres, Outdoor Life Group, Palmako, Pinelog, PM Dickson Timber, Rooms Outdoor, Rowlinson Garden Products, Sainsbury's, Sanctuary Garden Offices, Scandinavian Log Cabins Direct, Screwfix, Shire Garden Buildings, Smart Offices, Solid, Taylors Garden Buildings, Tesco, The Garden Building Centre, The Garden Centre Group, The Garden Escape, The Qube, Timeless Garden Rooms, Travis Perkins, Valcke & Zoon NV, Weka Holzbau Gmbh, Wickes.

Key areas covered in the report include:

MARKET STRUCTURE

  • Definition of the garden rooms and buildings market - detached from main house and generally suitable for all year round use.
  • Market size by value 2007-2012, including and excluding installation , electrics and other accessories added. Forecasts from 2013-2017 .
  • Market size by volume 2007-2012, with forecasts of 2013-2017 .
  • Key influences on the market- planning permission, increase in homeworking, housing transactions, sustainability, price & availability of timber, performance of UK economy, etc.

PRODUCTS

  • Overview of key product sectors - log cabins, modular, timber-framed and 'others ' including insulated tree-houses, shepherds huts and modern designs (e.g. spherical rooms).
  • Product mix shares by volume and value - differences between product sectors, growth markets.
  • Mix between self-assembly and installed - differences between products, added value items.
  • Recent trends, changes in product mix, growth in added-value designs, market prices, forecasts of future developments.

SUPPLIERS AND DISTRIBUTION

  • Overview of the market - distribution structure indicating key routes to market.
  • Supply structure - including review of key suppliers by product groups.
  • Market share by volume and value for the major suppliers - key players, overview of market position, distribution strengths etc.
  • Profiles of key suppliers - including buildings only suppliers, complete package suppliers etc.
  • Distribution overview - direct supply, on-line, mail order & catalogue companies, DIY outlets, garden centres, timber & builders merchants, others - key players in major channels (market shares), review of Internet Gardening sector (specialists/non-specialists).
  • Channels of distribution share by volume - recent trends, future prospects.
  • Channels of distribution share by value - recent trends, future prospects.

FUTURE PROSPECTS

  • Forecast of market development - Review of prospects in 2013-2017 . Short term prospects and medium term prospects up to 2017. Future trends likely to affect this market.
  • Positive and negative factors affecting the market - recovery in UK economy, housebuilding & housemoving, homeworking, changing lifestyles etc.

SUMMARY OF REPORT CONTENTS

AMA Research has published a new report covering the domestic garden rooms & buildings market. The report provides a comprehensive analysis of the different product sectors (log cabins, modular garden rooms and timber framed garden buildings and 'others'). Reviews of the supply and distribution channels are also provided.

Following a period of good annual growth of 6-7% between 2006-08, the UK garden rooms and buildings market declined in 2009/10 due to the economic downturn and falling numbers of housing transactions. The market has since stabilised, with future prospects looking more positive. The market for garden rooms and buildings was worth an estimated £110m at retail prices in 2012, including value added services such as installation. Market sectors have become polarised, with most demand at the lower and higher ends of the sector.

The main reason for installing a garden room or building is to increase the amount of living space for the householder. The key market benefits of installing a garden building as opposed to other options (such as extension or conservatory) include the faster speed of installation, general absence of planning permission, lower cost and minimal disruption to the customer.

There are 3 main types of garden buildings: modular garden rooms, accounting for an estimated 42% of the market by value , log cabins accounting for around 33% share and timber framed buildings accounting for the remaining 24% share. However, by volume log cabins are the largest sector, holding an estimated 77% share and these are mainly sold as self assembly. In contrast other garden buildings such as modular garden rooms and timber framed buildings tend to be sold with installation included. Homeworking has continued to increase in popularity in recent years and this has contributed to sales of garden buildings. However, whilst garden rooms were initially seen as a solution to homeworking, increasingly they are being used for a much wider range of activities and specification demands are developing accordingly.

Garden rooms and buildings are distributed through a range of different channels including DIY outlets and builders merchants, online, mail order and through garden centres, with manufacturers increasingly selling direct via their own websites. The Internet is having a significant impact on distribution as online research allows consumers to easily compare product specifications and prices, searches may take consumers to companies in other channels and companies with transactional websites can offer a much larger range of products than they can offer in store. Indeed some companies have entered different product sectors to their traditional offering (e.g. supermarkets offering log cabins). There is a diverse range of large and small manufacturers including subsidiaries of large European groups, medium-sized UK companies and family businesses.

Prospects for 2013 are positive and pent up demand is likely to assist market recovery, but the unpredictable UK weather also influences the market to a certain extent which may impact on annual growth rates. The volume of units sold is estimated to increase at a lower rate than the increase in the value of the market and is forecast to reach approximately 32-33,000 units in 2017 . The trend for increased customisation of buildings is expected to continue as homeowners want their garden rooms to be more versatile, such as having multi-room rooms, increased glazing and addition of bathrooms & kitchens.

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Table of Contents

1 INTRODUCTION

  • 1.1 BACKGROUND
  • 1.2 SOURCES OF INFORMATION

2 SUMMARY AND FUTURE PROSPECTS

  • 2.1 SUMMARY
  • 2.2 FUTURE PROSPECTS

3 ECONOMIC ENVIRONMENT

  • 3.1 GDP
  • 3.2 INFLATION & INTEREST RATES
  • 3.3 UNEMPLOYMENT
  • 3.4 HOUSEHOLD CONSUMPTION
  • 3.5 HOUSING & CONSTRUCTION
  • 3.6 STERLING
  • 3.7 POPULATION PROFILE
  • 3.8 CONCLUSIONS

4 UK GARDEN ROOMS AND BUILDINGS MARKET

  • 4.1 DEFINITION
  • 4.2 KEY MARKET BENEFITS
  • 4.3 MARKET CHARACTERISTICS
  • 4.4 MARKET SIZE
  • 4.5 MARKET VOLUME
  • 4.6 KEY INFLUENCES
    • 4.6.1 Planning permission
    • 4.6.2 Homeworking
    • 4.6.3 Changing Lifestyles
    • 4.6.4 Housing Transactions
    • 4.6.5 Sustainability
    • 4.6.6 Price and Availability of Timber

5 PRODUCT MIX

  • 5.1 PRODUCT DEFINITION AND MARKET SHARE
  • 5.2 LOG CABINS
  • 5.3 MODULAR GARDEN ROOMS
  • 5.4 TIMBER FRAMED BUILDINGS
  • 5.5 'OTHER' GARDEN ROOMS

6 SUPPLIERS AND DISTRIBUTION

  • 6.1 OVERVIEW
  • 6.2 SUPPLIERS
    • 6.2.1 Supply Structure
    • 6.2.2 Market Shares
    • 6.2.3 Key UK Suppliers
  • 6.3 DISTRIBUTION
    • 6.3.1 DIY Outlets
    • 6.3.2 Online and Mail Order Retailers
    • 6.3.3 Garden Centres
    • 6.3.4 Timber and Builders Merchants
    • 6.3.5 Other Retailers

TABLES AND CHARTS

  • TABLE 1 UK GARDEN ROOMS AND BUILDINGS MARKET 2007-2013 BY VOLUME AND VALUE (FULL PROJECT VALUE) £M RSP
  • TABLE 2 UK GARDEN ROOM AND BUILDING MARKET FORECASTS 2012-2017 £M RSP (FULL PROJECT VALUES)
  • TABLE 3 GDP DATA - 2010-2013 - KEY CONSTITUENT ELEMENTS
  • CHART 4 INTEREST RATES AND INFLATION (CPI) FROM 1992-2017
  • CHART 5 PDI & SAVINGS RATIO AT CURRENT PRICES 1995-2017
  • TABLE 6 EXCHANGE RATE FLUCTUATIONS 2008-2014 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES
  • TABLE 7 UK GARDEN ROOM AND BUILDING MARKET AND FORECASTS 2007-2017 £M RSP (FULL PROJECT VALUES)
  • TABLE 8 UK GARDEN ROOM AND BUILDINGS MARKET AND FORECASTS 2007-2017 £M RSP (BUILDINGS ONLY - EXCLUDING VALUE ADDED SERVICES)
  • TABLE 9 UK GARDEN ROOM AND BUILDING MARKET AND FORECASTS 2007-2017 BY VOLUME
  • CHART 10 UK HOMEWORKERS WORKING MAINLY FROM HOME 2000-2012 (MILLIONS)
  • CHART 11 NUMBER OF UK RESIDENTIAL PROPERTY TRANSACTIONS WITH VALUE OF £40,000 OR ABOVE 2007-2013 ('000)
  • TABLE 12 UK PRODUCTION, IMPORTS, EXPORTS & APPARENT CONSUMPTION OF TIMBER PRODUCTS* 2007-2012 ('000M3)
  • CHART 13 PRICE INDEX OF SAWNWOOD - ANNUAL AVERAGES - 2007 TO 2012
  • CHART 14 PRODUCT MIX OF UK MARKET FOR GARDEN ROOMS & BUILDINGS BY VOLUME, 2012 - LOG CABINS, MODULAR BUILDINGS, TIMBER FRAMED ETC
  • CHART 15 PRODUCT MIX OF UK MARKET FOR GARDEN ROOMS & BUILDINGS BY VALUE - 2012 (£M RSP)
  • CHART 16 MIX OF UK GARDEN ROOMS & BUILDINGS MARKET BY UNITS SOLD - SHARE BY SELF-ASSEMBLY & PROFESSIONALLY INSTALLED - BY VOLUME 2012
  • CHART 17 DISTRIBUTION OF GARDEN ROOMS & BUILDINGS
  • TABLE 18 KEY MANUFACTURERS OPERATING WITHIN THE MAIN PRODUCT GROUPS - LOG CABINS, MODULAR GARDEN BUILDINGS, TIMBER FRAME
  • TABLE 19 UK GARDEN ROOMS AND BUILDINGS MARKET - 2012 SUPPLIER SHARES BY VOLUME
  • TABLE 20 UK GARDEN ROOMS AND BUILDINGS MARKET 2012 - SUPPLIER SHARE BY VALUE
  • TABLE 21 OVERALL DISTRIBUTION SHARES OF GARDEN ROOMS & BUILDINGS MARKET 2012 - BY VOLUME
  • TABLE 22 OVERALL DISTRIBUTION SHARES OF GARDEN ROOMS & BUILDINGS MARKET 2012 - BY VALUE
  • CHART 23 GARDEN & LEISURE PRODUCTS SHARE BY MAJOR MULTIPLE 2012
  • CHART 24 DISTRIBUTION MIX IN TOTAL INTERNET GARDEN BUILDINGS MARKET - % BY SPECIALISTS / NON-SPECIALISTS BY VALUE, 2012
  • TABLE 25 GARDEN CENTRE MARKET SHARES 2012 BY VALUE
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