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Internet Plumbing and Heating Market Report: UK 2014-2018 Analysis

AMA Research are pleased to announce that the 3rd edition of the “Internet Plumbing and Heating Market Report - UK 2014-2018 Analysis” has been published. The report comprises a detailed study of this fast-growing online plumbing market and analyses the current trends by product sector. It includes comment on future prospects and implications for all companies that sell plumbing products online, including specialist online plumbing retailers and the industry as a whole.

With over 75 pages and 26 charts/tables the report covers the following product sectors:

  • BATHS AND SANITARYWARE - including suites, WCs and basins.
  • SHOWER CONTROLS AND BATHROOM TAPS - including single point shower controls, shower panels, mixer taps, pillar taps and bath/shower mixers.
  • SHOWER ENCLOSURES, SCREENS AND TRAYS - including walk-in showers, wet rooms and shower cabins.
  • BATHROOM FURNITURE AND ACCESSORIES - including modular and fitted furniture, bathroom fittings, toilet seats, bath panels, mirrors, shower fittings and accessories.
  • TOWEL WARMERS AND DECORATIVE RADIATORS - including basic ladder radiators and more decorative designs.
  • HEATING PRODUCTS - including boilers, standard radiators, pumps, controls, wet underfloor heating and plumbing pipe systems.

The internet plumbing market has remained buoyant during the economic downturn. With mobile developments plus lower prices and added convenience, this market channel has continued to grow. In 2013 the internet plumbing market was worth around £200 million at Distributors Selling Prices (DSP), this represents a 13% increase on the previous year.

The outlook for this market remains positive; the internet is now widely perceived as a convenient, safe and cost-effective way to buy goods and services, including plumbing products.

Areas of particular interest:

  • The UK has the highest rate of online purchasing in Europe. The e-commerce channel is continuing to benefit from the growing number of UK households that have fast broadband internet access and are confident to buy online.
  • With the launch of the 4G network in 2012, the number of internet users using a mobile device has nearly trebled in the last five years. Companies need to ensure that their websites are optimised for mobile users.
  • A growing number of plumbing professionals are using smartphones and tablets as a sales and information tool. Suppliers are developing apps that can be used to reserve products, assist with installation and provide quotes.
  • The internet plumbing market has started to consolidate with the leading specialist players taking greater market share. There remain a large number of smaller specialists operating in this market sector in addition to multi-channel non-specialists that are realising the benefits of trading online.
  • Online plumbing retailers have been seen to expand the number of products and brands they offer. Own-brand specialists have performed particularly well during the economic downturn.
  • The quality of online plumbing retailer websites have improved significantly and now include in-depth product information, installation methods, customer blogs and advice on choosing a product.

Companies included:

Amazon, Argos, Asda, B & Q, Bath Empire.com , Bathroom City, Bathroom Express, Bathroom Heaven, Bathroom Supplies Online, Bathrooms.com, Bathstore, Better Bathrooms, BHL, Boundary Bathrooms, BPS Direct, Choice Bathroom Shop, Click Bathrooms, Curtis Bathrooms Online, Discounted Heating, Doble Bathrooms Direct, Grafton, Graham, Harding Import Export, Heat and Plumb, Homebase, Inspired Heating Solutions, J D Williams & Company, Jewson, John Lewis, Next, Online Bathrooms, Online Home Retail, Otto UK, Plumb Center, Plumbnation, Pure Bathrooms, QS Supplies, Sainsbury's, Screwfix, Shop Direct Home Shopping, SMR Bathrooms, Splash Bathroom Accessories, Tapstore.com, Tesco, Total Bathrooms, Traditional Bathrooms, Travis Perkins, Trueshopping, Ultra Finishing Group, Victoria Plumb, Warmrooms, Wickes, Wilkinson, William Dobson Bathrooms, WorldStores.

Key areas covered in the report include:

MARKET OVERVIEW

  • Overall market size by value, rates of change, current trends and future prospects.
  • Economic overview, social and demographic trends, population growth, level of activity within the private RMI sector, consumer confidence and expenditure etc.

MARKET TRENDS AND INFLUENCES

  • Internet trends - including overall UK, e-commerce market, mobile internet access, mobile devices, typical purchaser profile by age and sex, trends in online household goods purchases etc.
  • Shopping trends - including increasing online research, higher expectations of shorter delivery times and costs, growth in social networking, influence of customer reviews and blogs, easier identification of lowest prices, use of voucher codes, payment flexibility, importance of marketplace websites, and growth in digital advertising - particularly mobile.
  • Trading online - advantages and disadvantages, applicable to online specialist plumbing retailers and existing suppliers that subsequently enter the internet channel.

PRODUCT TRENDS

  • Overall product mix - by value and share.
  • Key design trends by product sector - sustainability and the environment, affordable design, technological improvements including digital controls, minimalist and contemporary styles, space saving designs for small UK bathrooms, importance of safety features, inclusive design etc.
  • Use of own label - advantages and disadvantages, trends, positioning, influences.
  • Branded product - popular brands, growing number of products and brands offered.

SUPPLIER TRENDS

  • Market shares of leading specialist online plumbing retailers.
  • Review and analysis of leading online plumbing retailers, including company profile, turnover, key brands etc. Also summary of significant other online plumbing retailers.
  • Overview of non-specialists, including merchant/trade channel, DIY multiples and other retail suppliers - store-based retailers, mail-order catalogues, grocery multiples, non-specialist online retailers (such as Amazon) and plumbing manufacturers.

OPERATIONAL CHARACTERISTICS

  • Functionality including comment on website design, optimisation measures including mobile, search facility, secure payment features, monitoring and feedback.
  • Pricing including comment on online price positioning compared to other plumbing suppliers, online price comparison tools, price matching facility, trade accounts and available discounts.
  • Showroom facility including percentage of online plumbing retailers that also offer a showroom facility.
  • Distribution including comment on delivery times, cost of delivery, order processing, delivery service - national or online retailer own, refund policy etc.
  • Marketing including importance of word of mouth promotion, effectiveness of online advertising, use of video, social networking, applications and impact of customer reviews.
  • Customer Advice including growing importance as a supplier differential, live help facility, email facility, typical questions and answers.

SAMPLE

UK Internet Plumbing Market by Value (£m MSP)

Table of Contents

1. INTRODUCTION

  • 1.1. BACKGROUND
  • 1.2. SOURCES OF INFORMATION

2. SUMMARY & FUTURE PROSPECTS

  • 2.1. SUMMARY
  • 2.2. KEY TRENDS
  • 2.3. FUTURE PROSPECTS

3. ECONOMIC ENVIRONMENT

  • 3.1. GDP
  • 3.2. INFLATION & INTEREST RATES
  • 3.3. UNEMPLOYMENT
  • 3.4. HOUSEHOLD CONSUMPTION
  • 3.5. HOUSING & CONSTRUCTION
  • 3.6. STERLING
  • 3.7. POPULATION PROFILE
  • 3.8. CONCLUSIONS

4. UK MARKET FOR INTERNET PLUMBING PRODUCTS

  • 4.1. DEFINITION
  • 4.2. MARKET OVERVIEW
    • 4.2.1. Market Size
    • 4.2.2. Market Background
  • 4.3. MARKET TRENDS AND INFLUENCES
    • 4.3.1. E-commerce Market
    • 4.3.2. Internet Access
    • 4.3.3. Mobile Internet Access
    • 4.3.4. Online Purchaser Profile
    • 4.3.5. Online Shopping Trends
    • 4.3.6. Digital Advertising

5. PRODUCTS

  • 5.1. OVERALL PRODUCT MIX
  • 5.2. PRODUCT TRENDS
    • 5.2.1. Baths and Sanitaryware
    • 5.2.2. Shower Controls and Bathroom Taps
    • 5.2.3. Shower Enclosures, Screens and Trays
    • 5.2.4. Bathroom Furniture and Accessories
    • 5.2.5. Towel Warmers and Decorative Radiators
    • 5.2.6. Heating Products
  • 5.3. USE OF OWN LABEL
  • 5.4. BRANDED PRODUCT

6. SUPPLIERS

  • 6.1. INTERNET DISTRIBUTION OVERVIEW
    • 6.1.1. Channel Structure
    • 6.1.2. Channel Share
  • 6.2. SPECIALIST ONLINE PLUMBING RETAILERS
    • 6.2.1. Market Shares
    • 6.2.2. Key Suppliers
    • 6.2.3. Other Suppliers
  • 6.3. NON-SPECIALISTS
    • 6.3.1. Channel Shares
    • 6.3.2. Key Suppliers

7. OPERATIONAL CHARACTERISTICS

  • 7.1. FUNCTIONALITY
  • 7.2. PRICING
  • 7.3. SHOWROOM FACILITY
  • 7.4. LOGISTICS AND RETURNS
  • 7.5. MARKETING AND PROMOTION
  • 7.6. CUSTOMER SUPPORT

TABLES AND CHARTS

  • CHART 1: UK INTERNET PLUMBING MARKET BY VALUE (£M DSP) 2009-2018
  • TABLE 2: GDP DATA - 2010-2013 - KEY CONSTITUENT ELEMENTS
  • CHART 3: INTEREST RATES AND INFLATION (CPI) FROM 1994-2018
  • CHART 4: PDI & SAVINGS RATIO AT CURRENT PRICES 1995-2018
  • TABLE 5: EXCHANGE RATE FLUCTUATIONS 2008-2014 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES
  • TABLE 6: UK INTERNET PLUMBING MARKET BY VALUE (£M DSP) 2009-2018
  • CHART 7: UK E-COMMERCE MARKET - % SHARE OF TOTAL RETAIL SALES 2009 - 2013
  • CHART 8: GB HOUSEHOLDS WITH INTERNET ACCESS 2009 - 2013
  • CHART 9: GB USERS WITH MOBILE INTERNET ACCESS 2009 - 2013
  • CHART 10: MOBILE INTERNET USE - % ACCESS BY AGE GROUP 2013
  • CHART 11: MOBILE INTERNET USE - % MIX BY DEVICE USED 2013
  • CHART 12: ONLINE PURCHASER PROFILE BY AGE GROUP 2009 AND 2013
  • CHART 13: ONLINE PURCHASER PROFILE BY GENDER 2009 AND 2013
  • CHART 14: ONLINE PURCHASERS OF HOUSEHOLD GOODS BY AGE AND GENDER 2013
  • TABLE 15: ONLINE RETAILER STRATEGIES 2013
  • CHART 16: DIGITAL ADVERTISING - % MIX BY SECTOR H1-2013
  • CHART 17: INTERNET PLUMBING PRODUCTS - % PRODUCT MIX BY VALUE 2013
  • TABLE 18: INTERNET PLUMBING MARKET BY PRODUCT CATEGORY 2013 (£M DSP)
  • TABLE 19: THE ADVANTAGES AND DISADVANTAGES OF OWN LABEL PRODUCTS
  • TABLE 20: POPULAR E-RETAIL PLUMBING BRANDS BY PRODUCT SECTOR
  • CHART 21: INTERNET DISTRIBUTION CHANNEL STRUCTURE FOR PLUMBING PRODUCTS
  • CHART 22: UK INTERNET PLUMBING MARKET - % CHANNEL SHARE 2013
  • TABLE 23: SPECIALIST ONLINE PLUMBING RETAILERS - % MARKET SHARE BY VALUE 2013
  • TABLE 24: NON-SPECIALISTS - % CHANNEL SHARE BY VALUE 2013
  • TABLE 25: AVERAGE ONLINE RETAILER PRICING DIFFERENTIALS BY PRODUCT CATEGORY
  • CHART 26: SPECIALIST ONLINE PLUMBING RETAILERS WITH SHOWROOM FACILITY - % SHARE 2013
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