AMA Research are pleased to announce that the 3rd edition of the
“Internet Plumbing and Heating Market Report - UK 2014-2018
Analysis” has been published. The report comprises a detailed study
of this fast-growing online plumbing market and analyses the current trends by
product sector. It includes comment on future prospects and implications for
all companies that sell plumbing products online, including specialist online
plumbing retailers and the industry as a whole.
With over 75 pages and 26 charts/tables the report covers the following product sectors:
- BATHS AND SANITARYWARE - including suites, WCs and basins.
- SHOWER CONTROLS AND BATHROOM TAPS - including single point shower
controls, shower panels, mixer taps, pillar taps and bath/shower mixers.
- SHOWER ENCLOSURES, SCREENS AND TRAYS - including walk-in showers,
wet rooms and shower cabins.
- BATHROOM FURNITURE AND ACCESSORIES - including modular and fitted
furniture, bathroom fittings, toilet seats, bath panels, mirrors, shower
fittings and accessories.
- TOWEL WARMERS AND DECORATIVE RADIATORS - including basic ladder
radiators and more decorative designs.
- HEATING PRODUCTS - including boilers, standard radiators, pumps,
controls, wet underfloor heating and plumbing pipe systems.
The internet plumbing market has remained buoyant during the economic
downturn. With mobile developments plus lower prices and added convenience,
this market channel has continued to grow. In 2013 the internet plumbing
market was worth around £200 million at Distributors Selling Prices
(DSP), this represents a 13% increase on the previous year.
The outlook for this market remains positive; the internet is now widely
perceived as a convenient, safe and cost-effective way to buy goods and
services, including plumbing products.
Areas of particular interest:
- The UK has the highest rate of online purchasing in Europe. The e-commerce
channel is continuing to benefit from the growing number of UK households that
have fast broadband internet access and are confident to buy online.
- With the launch of the 4G network in 2012, the number of internet users
using a mobile device has nearly trebled in the last five years. Companies
need to ensure that their websites are optimised for mobile users.
- A growing number of plumbing professionals are using smartphones and
tablets as a sales and information tool. Suppliers are developing apps that
can be used to reserve products, assist with installation and provide quotes.
- The internet plumbing market has started to consolidate with the leading
specialist players taking greater market share. There remain a large number of
smaller specialists operating in this market sector in addition to
multi-channel non-specialists that are realising the benefits of trading
- Online plumbing retailers have been seen to expand the number of products
and brands they offer. Own-brand specialists have performed particularly well
during the economic downturn.
- The quality of online plumbing retailer websites have improved
significantly and now include in-depth product information, installation
methods, customer blogs and advice on choosing a product.
Amazon, Argos, Asda, B & Q, Bath Empire.com , Bathroom City, Bathroom Express,
Bathroom Heaven, Bathroom Supplies Online, Bathrooms.com, Bathstore, Better
Bathrooms, BHL, Boundary Bathrooms, BPS Direct, Choice Bathroom Shop, Click
Bathrooms, Curtis Bathrooms Online, Discounted Heating, Doble Bathrooms
Direct, Grafton, Graham, Harding Import Export, Heat and Plumb, Homebase,
Inspired Heating Solutions, J D Williams & Company, Jewson, John Lewis, Next,
Online Bathrooms, Online Home Retail, Otto UK, Plumb Center, Plumbnation, Pure
Bathrooms, QS Supplies, Sainsbury's, Screwfix, Shop Direct Home Shopping, SMR
Bathrooms, Splash Bathroom Accessories, Tapstore.com, Tesco, Total Bathrooms,
Traditional Bathrooms, Travis Perkins, Trueshopping, Ultra Finishing Group,
Victoria Plumb, Warmrooms, Wickes, Wilkinson, William Dobson Bathrooms,
Key areas covered in the report include:
- Overall market size by value, rates of change, current trends and future
- Economic overview, social and demographic trends, population growth, level
of activity within the private RMI sector, consumer confidence and expenditure
MARKET TRENDS AND INFLUENCES
- Internet trends - including overall UK, e-commerce market, mobile internet
access, mobile devices, typical purchaser profile by age and sex, trends in
online household goods purchases etc.
- Shopping trends - including increasing online research, higher
expectations of shorter delivery times and costs, growth in social networking,
influence of customer reviews and blogs, easier identification of lowest
prices, use of voucher codes, payment flexibility, importance of marketplace
websites, and growth in digital advertising - particularly mobile.
- Trading online - advantages and disadvantages, applicable to online
specialist plumbing retailers and existing suppliers that subsequently enter
the internet channel.
- Overall product mix - by value and share.
- Key design trends by product sector - sustainability and the environment,
affordable design, technological improvements including digital controls,
minimalist and contemporary styles, space saving designs for small UK
bathrooms, importance of safety features, inclusive design etc.
- Use of own label - advantages and disadvantages, trends, positioning,
- Branded product - popular brands, growing number of products and brands
- Market shares of leading specialist online plumbing retailers.
- Review and analysis of leading online plumbing retailers, including
company profile, turnover, key brands etc. Also summary of significant other
online plumbing retailers.
- Overview of non-specialists, including merchant/trade channel, DIY
multiples and other retail suppliers - store-based retailers, mail-order
catalogues, grocery multiples, non-specialist online retailers (such as
Amazon) and plumbing manufacturers.
- Functionality including comment on website design, optimisation measures
including mobile, search facility, secure payment features, monitoring and
- Pricing including comment on online price positioning compared to other
plumbing suppliers, online price comparison tools, price matching facility,
trade accounts and available discounts.
- Showroom facility including percentage of online plumbing retailers that
also offer a showroom facility.
- Distribution including comment on delivery times, cost of delivery, order
processing, delivery service - national or online retailer own, refund policy
- Marketing including importance of word of mouth promotion, effectiveness
of online advertising, use of video, social networking, applications and
impact of customer reviews.
- Customer Advice including growing importance as a supplier differential,
live help facility, email facility, typical questions and answers.
UK Internet Plumbing Market by Value (£m MSP)