AMA Research are pleased to announce the publication of the Tenth Edition of the 'Domestic Conservatory Market Report - UK 2012-2016 Analysis' - incorporating original input and primary research, it represents an up-to-date and comprehensive review of the Conservatory market.
The report reviews the Conservatory market in domestic applications, assessing recent volatility in the sector. Recent trends and future prospects for the market are reviewed, with a focus on both the short and longer term prospects up to 2016. Despite the downturn, this market is still worth well over £1 billion at retail prices including heating, lighting, flooring and window coverings etc.
Compiled by marketing professionals with experience of the Conservatory market, this report answers the need for both a comprehensive review of market developments and a detailed analysis of influencing factors and possible future trends in 2012-2016.
Anglian Windows, Aztec Conservatory Roof Systems, C R Smith, Cambrian Windows, CWG Choices, David Salisbury, Deceuninck, Duraflex, Epwin Holdings, Eurocell Profiles, Europlas, Everest, Griffin Windows, High Tech Windows, Howarth Timber, J.R Willoughby, John Fredericks Plastics, K2 Conservatories, Kawneer UK, LB Plastics, Malbrook, Premier Trade Frames, Profine UK, Quantal, Rehau, Richmond Oak, Safestyle, SAPA Group, Sash UK, Smart Systems, Staybrite, Swift Frame, Synseal, Ultraframe Conservatory Roofs, Vale Garden Houses, Veka, Weatherseal, Wendland Roof Solutions, Zenith, Zoom Conservatory Roof Systems.
Since 2008, the conservatory market has been characterised by poor performance and large volume declines. In particular, it has been significantly affected by poor consumer confidence, the restriction of credit and a dramatically reduced house moving market.
The market was estimated to be worth around £564m in 2011. In volume terms this represents around 93,600 conservatories. The market in 2012 is a more sophisticated market than existed in the fairly recent past, offering a wider product range (eg orangeries, glazed extensions, alongside traditional style conservatories) and a wider range of colour and material options. This situation has developed in response to a more demanding customer base than existed pre-2008. There are fewer small projects being undertaken and average prices are therefore higher than in 2008.
In terms of frame materials, PVC-U continues to dominate, but timber has a good share, retaining its attraction for many consumers due to its natural appearance and sustainability credentials. Aluminium remains a more expensive option, though it has retained a niche share in the domestic market, perhaps for larger installations where structural support demands it.
Average prices are critical in the PVC-U sector where volumes have declined significantly and competition is intense. In the high end timber sector, pressure on prices is thought to have been less and margins better, as this sector has held up better in the current and recent economic climate.
In the self-build sector, the focus has switched from DIY stores to online conservatory specialists, who offer a wider range of product options than those offered by DIY outlets even in the recent past.
The supply structure for conservatories remains very complex and fragmented. Some consolidation has occurred, particularly at national retail level and at roof systems level. There have been several high profile company closures and mergers. Main channels of distributions are garden centres, replacement window companies, DIY outlets and conservatory specialists.
Our forecast for value growth rates are for low, gradual improvement in this market. We do not anticipate that any substantial change is likely to be seen in the short to medium term, with subdued economic prospects, continued restriction of credit and low consumer confidence key factors restricting any strong market recovery. The market is not expected to recover to the peak volumes of over 200,000 annual installations achieved in the early-mid 2000s.