SupplierBusiness : The European Aftermarket Report

SupplierBusiness : The European Aftermarket Report published by SupplierBusiness in November, 2009. This report consists of 37 PAGES and the price starts from US $ 1350.

Introduction

Abstract

This report discusses the pressures that are coming to bear, the reactions of OEMs, suppliers and distributors, and the strategies that companies are pursuing to succeed to survive the global economic crisis now, and in the long term.

Demand for aftermarket products is mainly driven by the quality of OE parts, the number of vehicles in operation, the average age of the vehicle parc, vehicle usage and the average useful life of vehicle parts. Although there are more vehicles on the road than ever before, the aftermarket has experienced weakness due to improved longevity of OE parts and increases in average service lives of automotive parts as a result of technological innovation and higher quality.

While there is some opportunity for aftermarket replacements to grow as the average age of the vehicles on the road increases, suppliers are being required more and more to deliver innovative aftermarket products that upgrade the performance or safety of a vehicle' s original components to drive aftermarket demand.

Table of Contents

Europe' s Automotive Aftermarket vs. the Global Economic Crisis

• Introduction
• The Situation in 2009
• The Global Outlook
• The European aftermarket

Continuing trends: changes are well underway

• Part quality is improving, extending the life of vehicles
• Europe defends independents

Recent trends that squeeze independents

• Competition from vehicle makers
• Lower cost parts
• More electronics in cars
• Electrification of powertrains
• The economic crisis adds pressure

Strategies for success

• Train for electronics
• Supply side strategies
• Develop co-operations
• Develop new products
• Defend Prices
• Distribution strategies
• Growth through consolidation and partnerships
• Get closer to the final customer

Eyewitness: Hans-Peter Meyen, Robert Bosch GmbH

• ' Sooner or later a car will be part of the worldwide web'

Eyewitness: Laurent L' Epine, Nissan International

• ' We expect a return to growth in Europe next summer, and we want to get there in good shape, not at zero'

Eyewitness : Stephan Guinchard, Simon Kucher & Partners

• ' If raising the price reduces volume, the extra margin in the additional sales may result in higher net profits'

List of Figures and Tables

• Figure 1 : Overview of the European aftermarket structure
• Figure 2 : CLEPA Aftermarket structure
• Figure 3 : Customer buying factors by car age in Germany
• Figure 4 : Design protection situation in Europe - 1991 compared with 2009

• Table 1 : Potential shares of new vehicles in 2030

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