The Emerging SMB Managed Services Market Opportunity & Ecosystem in EMEA

Published by	Access Markets International (AMI) Partners, Inc.
Published	August, 2009	Product code	100376
Content info
Price	US $ 35000 PDF By E-mail (Enterprise Wide Access)

Introduction
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The Emerging SMB Managed Services Market Opportunity & Ecosystem in EMEA published by Access Markets International (AMI) Partners, Inc. in August, 2009. This report price starts from US $ 35000.

Introduction

Abstract

Description

For the last several years, there has been growing interest in the use of managed IT services by SMBs. As a result, many new types of providers have been entering the market. In this newly published report, AMI provides a comprehensive view of the evolving managed IT services market among EMEA SMBs by including:

(i) SMB end-user drivers & demand
(ii) Description of emerging ecosystem and profiles of key players, including IT vendors, telecom companies, distributors, retailers/etailers, MSPs and local channel partners that are offering these managed IT services; and
(iii) Detailed market sizing and forecasts through 2013

The study focuses on remote managed IT services that are delivered based on a recurring fee model (rather than break-fix), and includes the following categories: managed PC, managed server, managed network, managed application, managed storage, managed security, managed communications, help desk and others. The report identifies key target segments by employee size along with their market size opportunity, requirements for success, channels and suggested messaging. The study also examines different levels of service (e.g. remote monitoring only, monitoring & resolution, total management) and their revenue implications, pricing approaches, go-to-market strategies of different providers as well as their key strengths and weaknesses.

AMI used a combination of research approaches to provide a comprehensive view of the market and ensure the findings are as current and accurate as possible reflecting the dynamics in the managed services industry:

a. SMB End Users - 1,515 SMBs interviewed in EMEA (France, Germany, UK)
b. SMB Channel Partners - 313 CPs structured interviewed in U.K. & several qualitative interviews among VARs/SIs in the region
c. MSP Suppliers & Providers - >20 new qualitative interviews with players like telecoms, IT vendors, distributors & retailers, as well as RMM software vendors
d. Detailed secondary research

Executive Summary

Summary Highlights: Introduction
Summary Highlights: How was this study completed?
Summary Highlights: SMB End User Perspectives
Summary Highlights: Key Market Segments
Summary Highlights: Managed IT Services Ecosystem
Executive Summary: Managed Services in the SMB Context
Executive Summary: Managed IT Services a Core Component of Total Managed Services
Executive Summary: EMEA SMB Managed IT Services Spending by Country/Region
Executive Summary: Managed Services, Why Now?
Executive Summary: Economic Downturn A Catalyst for SMB Managed Services
Executive Summary: Enabling Hardware & Software Vendors Making A Push in the Marketplace
Executive Summary: Increasing Interest & Feasibility into Managed Services Market
Key Takeaways: Demand & Supply Side Perspectives on Managed IT Services
Executive Summary: SMB Employee Segment Comparison
Executive Summary: Close to 75% of Managed IT Services Spending is on Total Management
Executive Summary: SMB Employee Segment Needs Comparison
Executive Summary: What Type of MSPs are Involved in the Ecosystem?
Executive Summary: Supply Side Providers Business Models
Executive Summary: Supply Side Providers Comparison
Executive Summary: Dynamic Ecosystem of Providers
Executive Summary: Characteristics SMBs look for in an MSP
Executive Summary: Challenges in The Road Ahead

Section 1: SMB Services Usage

How do 12 Million EMEA SMBs Break out by Employee Segment?
How do 12 Million EMEA SMBs Break out by Vertical Industries?
EMEA SMBs are a Diverse Group Presenting Unique Needs & Opportunities
Where do EMEA SMBs make these Hardware Purchases?
What Purchase Preferences do EMEA SMBs Emphasize?
EMEA SMB Brand Selection Criteria
EMEA SMB PC Usage by Employee Segment
EMEA SMB Server Usage by Employee Segment
EMEA SMB Application Usage by Employee Segment
EMEA SMB Telecom & Website Hosting Usage by Employee Segment
SMBs within 10-249 Segment are Almost 2x More Likely to Use Remote Managed PC, Server & Storage
SMBs Above 10 emp Segment are 2x - 2.5x More Likely to Use Remote Managed Security, Phone System & Web Hosting
Varied Pricing Options in the Emerging Managed Services Market
Close to 75% of Managed IT Services Spending is for Total Management Levels
SMBs Lack Adequate Internal IT Management
EMEA SB Internal IT Management by Segment
EMEA SBs Without Internal IT Management
Marketing towards EMEA SBs Without Internal IT Management

Section 2: SMB Managed Services Forecast

SMB Managed Services Spending (2008-2013) Forecast Assumptions
EMEA SMB Managed IT Services Spending CAGR Estimated at 24%
EMEA SMB Managed IT Services Spending CAGR by Category
EMEA SMB Managed IT Services Spending by Country & Region

Section 3: Ecosystem & Providers

Ecosystem Model - What Type of Players are Involved?
Software Enablers & Providers
Software Enablers: RMM Software Vendors
Software Enablers: Go-to-Market Variations of RMM Software Vendors
Ecosystem Model: Who owns the SMB?
Telecom Service Providers: Business Model & Managed Services
Telecom Service Providers: SWOT Analysis
IT Vendors: Broad Based vs. Specialized Vendors
IT Vendors: Business Model & Managed Services
IT Vendor: SWOT Analysis
Retailers: Business Model & Managed Services
Retailers: SWOT Analysis
Distributors: Business Model & Managed Services
Distributors: SWOT Analysis
Local Channel Partners: Business Model & Managed Services
Local Channel Partners: SWOT Analysis
Local Channel Partners At An Aggregate Level - Summary
Local Channel Partners At An Aggregate Level - Represented by U.K. Channel Partners
U.K. SMB Focused Local Channel Partners - Breakdown of Profile Types
U.K. SMB Channels - Proportion offering Remote Managed Services
U.K. SMB Channels - Proportion offering On-Site Managed Services
U.K. SMB Channels - Business Profile
U.K. SMB Channels - Revenues by IT Category
U.K. SMB Channels - Managed Services Business Model
U.K. SMB Channels - Most Desired Vendor Support