2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009

2009 State of the Australia SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 published by Access Markets International (AMI) Partners, Inc. in November, 2009. This report price starts from US $ 9500.

Introduction

Abstract

Description

This report summarizes the findings of the third wave of AMI' s quarterly tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium (100-999) businesses (SMBs) in Australia. The survey was completed among a representative sample of the top business decision makers and/or technology decision makers during September and October of 2009.

These findings were compared to the first and second waves of Q-Pulse (QP1 2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.

The main study objectives include the following:

• Understanding the impact of the economic environment on IT purchase decision-making from an SMB perspective.
• Identifying IT and telecom-related mindsets, attitudes, expectations, purchases and plans from a quarterly perspective as they unfold during 2009 - in particular as the impact of the economic stimulus is felt and the current recession gives way to an improving economy.
• Determining shifts in ICT quarterly spending (QoQ) by comparison across major product categories.
• Tracking changes in buying process and buying criteria.

Table of Contents

• Report Outline
• Executive Summary
• Objectives, Scope and Methodology
• Economic Impact on SMBs/Business Actions
• Australia SMB Perceptions & Reactions to the Downturn
• Australia SMB Perceptions & Reactions to the Downturn by Vertical
• Australia SBs Weathering the Storm
• Australia MBs Weathering the Storm
• Australia SMBs Weathering the Storm by Vertical
• Australia SMBs Cost Cutting Plans Next 3-6 Months
• Australia SMBs Cost Cutting Actions Next 3-6 Months by Vertical
• Australia SMBs Gauging the Government Response to the Economic Crises
• Australia SMBs Awareness of Economic Stimulus Programs
• Australia SMBs Government Response to Economic Crises and Awareness of Economic Stimulus Programs
• Australia SMB Actions Being Considered to Increase Revenues
• Australia SMB Actions Being Considered to Increase Revenues by Vertical
• ICT Adoption/Strategic Importance Mindset
• AMI' s Three Waves of Adoption
• Australia SMB: ICT Penetration & Adoption Process
• Australia SB Importance of Strategic IT Issues
• Australia MB Importance of Strategic IT Issues
• Current and Future Purchase Plans
• Current and Future Purchase Plans Summary
• Australia SMB IT Product/Services Purchases: Last 3 Months
• Australia SB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool
• Australia MB IT Products Intentions vs. Purchases: Quarter-over-Quarter Predictability Tool
• Australia SMB IT Product Unit Purchases: Last 3 Months
• Australia SMB Outsourced IT Services Usage
• Australia SMB IT Buying: Type of Software Purchased in Last 3 Months
• Australia SMB IT Purchase Plans in Next 3 Months
• Australia SMB Planned Usage of Outsourced IT Services
• Australia SMB IT Spending: Type of Software Planned for Purchase in Next 3 Months
• Australia SMB IT Product Unit Purchases: Next 3 Months
• Australia SMBs Planned Windows 7 Operating System Overview
• Australia SMB Operating Systems Usage
• Australia SMB - Interest in Types of SaaS and Managed Services
• Australia SMB Software-as-a-Service (SaaS) Applications Overview
• Australia SMB Managed Services Usage
• Australia SMB Printing Overview
• Market Opportunity Assessment/Total Addressable Market
• Total ICT Spending Summary
• Australia SMB IT Products/Services Purchasing: Current and Planned
• Australia SMB Total ICT Market Quarterly Spending
• Australia SMB Quarterly Spending Shifts: SB vs. MB
• Australia SMB Total Market ICT Spending by Category
• Australia SMB Average ICT Spending by Product: Last 3 Months
• Australia SMB Average ICT Spending by Product: Next 3 Months
• Media Usage and Future Investment
• Australia SMBs Social Media and Search Engine Usage
• Australia SB Focus of Significant Technology Investments
• Australia MB Focus of Significant Technology Investments
• Competitive Landscape
• Australia SMB: Computing Products Competitive Landscape
• Current Brand Ownership
• Australia SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Current Brand Ownership
• Australia SMB: Computing Products Competitive Landscape
• Future Brands Being Considered
• Australia SMB: Networking, Security, Storage and Telecom Products Competitive Landscape - Future Brands Being Considered
• Routes-To-Market & Channel Partner Perspective
• Australia SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases
• Australia SMB Channel Utilization: Outsourced IT Services Providers
• Appendix
• Australia SMB Sample Breakout by Employee Size and Vertical Industries
• Australia SMB Universe Firmographics
• Australia SB Firmographic Overview by Employee Size
• Australia MB Firmographic Overview by Employee Size
• Australia SMB Firmographic Overview by Vertical

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