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Market Research Report
2009 State of the Mexico SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009
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2009 State of the Mexico SMB Market Q-Pulse Wave 3 - Is the Downturn Over? SMBs Poised for Rebound-QP3,2009 Results and Outlook for QP4,2009 published by Access Markets International (AMI) Partners, Inc. in November, 2009. This report price starts from US $ 9500.
Abstract
Description
This report summarizes the findings of the third wave of AMI' s quarterly
tracker (Q-Pulse) survey conducted among small (1-99 employees) and medium
(100-999) businesses (SMBs) in Mexico. The survey was completed among a
representative sample of the top business decision makers and/or technology
decision makers during September and October of 2009.
These findings were compared to the first and second waves of Q-Pulse (QP1
2009 and QP2 2009), and prior AMI survey research (Q4 2008), as relevant.
The main study objectives include the following:
- Understanding the impact of the economic environment on IT purchase
decision-making from an SMB perspective.
- Identifying IT and telecom-related mindsets, attitudes, expectations,
purchases and plans from a quarterly perspective as they unfold during 2009
in particular as the impact of the economic stimulus is felt and the current
recession gives way to an improving economy.
- Determining shifts in ICT quarterly spending (QoQ) by comparison across
major product categories.
- Tracking changes in buying process and buying criteria.
Table of Contents
- Report Outline
- Executive Summary
- Objectives, Scope and Methodology
- Economic Impact on SMBs/Business Actions
- Mexico SMB Perceptions & Reactions to the Downturn
- Mexico SMB Perceptions & Reactions to the Downturn by Vertical
- Mexico SBs Weathering the Storm
- Mexico MBs Weathering the Storm
- Mexico SMBs Weathering the Storm by Vertical
- Mexico SMBs Cost Cutting Plans Next 3-6 Months
- Mexico SMBs Cost Cutting Actions Next 3-6 Months by Vertical
- Mexico SMBs Gauging the Government Response to the Economic Crises
- Mexico SMBs Awareness of Economic Stimulus Programs
- Mexico SMBs Government Response to Economic Crises and Awareness of
Economic Stimulus Programs
- Mexico SMB Actions Being Considered to Increase Revenues
- Mexico SMB Actions Being Considered to Increase Revenues by Vertical
- ICT Adoption/Strategic Importance Mindset
- AMI' s Three Waves of Adoption
- Mexico SMB: ICT Penetration & Adoption Process
- Mexico SMB Importance of Strategic IT Issues
- Current and Future Purchase Plans
- Current and Future Purchase Plans Summary
- Mexico SMB IT Product/Services Purchases: Last 3 Months
- Mexico SB IT Products: Intentions vs. Purchases QoQ Predictability Tool
- Mexico MB IT Products: Intentions vs. Purchases QoQ Predictability Tool
- Mexico SMB IT Product Unit Purchases: Last 3 Months
- Mexico SMB Outsourced IT Services Usage
- Mexico SMB IT Buying: Type of Software Purchased in Last 3 Months
- Mexico SMB IT Purchase Plans in Next 3 Months
- Mexico SMB IT Product Unit Purchases: Next 3 Months
- Mexico SMB Planned Usage of Outsourced IT Services
- Mexico SMB IT Spending: Type of Software Planned for Purchase in Next 3
Months
- Mexico SMBs Planned Windows 7 Operating System Overview
- Mexico SMB Operating Systems Usage
- Mexico SMB - Interest in Types of SaaS and Managed Services
- Mexico SMB Software-as-a-Service (SaaS) Applications Overview
- Mexico SMB Managed Services Usage
- Mexico SMB Printing Overview
- Market Opportunity Assessment/Total Addressable Market
- Total ICT Spending Summary
- Mexico SMB IT Products/Services Purchasing: Current and Planned
- Mexico SMB Total ICT Market Quarterly Spending
- Mexico SMB Quarterly Spending Shifts: SB vs. MB
- Mexico SMB Total Market ICT Spending by Category
- Mexico SMB Average ICT Spending by Product: Last 3 Months
- Mexico SMB Average ICT Spending by Product: Next 3 Months
- Media Usage and Future Investments
- Mexico SMBs Social Media and Search Engine Usage
- Mexico SB Focus of Significant Technology Investments
- Mexico MB Focus of Significant Technology Investments
- Competitive Landscape
- Mexico SMB: Computing Products Competitive Landscape - Current Brand Ownership
- Mexico SMB: Networking, Security, Storage and Telecom Products Current Brand Ownership
- Mexico SMB: Computing Products Competitive Landscape - Future Brands Being Considered
- Mexico SMB: Networking, Security, Storage and Telecom Products - Future Brands Being Considered
- Routes-To-Market & Channel Partner Perspective
- Mexico SMB Channel Utilization: Percent of SMBs Utilizing Channels for Recent IT Purchases
- Mexico SMB Channel Utilization: Outsourced IT Services Providers
- Appendix
- Mexico SMB Sample Breakout by Employee Size and Vertical Industries
- Mexico SMB Universe Firmographics
- Mexico SB Firmographic Overview by Employee Size
- Mexico MB Firmographic Overview by Employee Size
- Mexico SMB Firmographic Overview by Vertical
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