2009 U.K., France, and Germany SMB Print Market During the Economic Downturn: Addressing Economic Pain Points to Shore Up Sales

2009 U.K., France, and Germany SMB Print Market During the Economic Downturn: Addressing Economic Pain Points to Shore Up Sales published by Access Markets International (AMI) Partners, Inc. in December, 2009. This report price starts from US $ 15000.

Introduction

Abstract

Description

This 66 page report explores the impact the current economic downturn has made on the small and medium businesses in the Western European countries of the U.K., France and Germany printing opportunity.

The report includes strategies and guidance for printing and copier vendors to help maximize their opportunity. Specific actions are recommended to ensure vendors capitalize on critical changes in the printing market that can radically improve their return on marketing investments (ROMI)..

Table of Contents

• Introduction & Notes
• Contents
• Key Findings & Implications for Vendors
• Key Findings - Current SMB Business Challenges
• Key Findings - Overall U.K. SMBs' Reaction to the Downturn
• Key Findings - Overall France SMBs' Reaction to the Downturn
• Key Findings - Overall Germany SMBs' Reaction to the Downturn
• Key Findings - Impact on Printer & Printer Supplies Spending
• Key Findings - Shifting Print Vendor Orientation during the Downturn
• Key Findings - Prioritize High Value Print Customers
• Key Findings - Reaching All Print Customers
• Key Findings - Vendor Messaging
• Key Findings - Profile of SMBs in U.K., France & Germany
• SMBs' Reactions To New Business Environment
• U.K., France & Germany SMBs top strategic IT issues map to cost, productivity and customer intimacy concerns
• U.K. SMBs have widely felt the economic downturn
• France SMBs have also widely felt the economic downturn
• Germany SMBs were subdued in how they felt the economic downturn
• U.K. SMBs initiated widespread cost cutting to counter the economic downturn; although they also looked to leveraging IT.
• France SMBs have undertaken cost cutting measures to counter the effects
• Germany SMBs have undertaken cost cutting measures to counter the effects
• Economic concerns are growing - U.K.
• Economic concerns are growing - France
• Economic concerns are growing - Germany
• High Value Printing Customer Opportunity
• High-Value versus Medium/Low-Value Printing Opportunity SMBs: Varies Somewhat by Country
• U.K. HVPCs are attractive targets as they spend more on printing
• France HVPCs also spend more on printing relative to their segment contribution
• Germany HVPCs also spend more on printing relative to their segment contribution
• High-value printing customers are typically larger businesses in terms of employee size and annual revenue
• High-value printing customers are typically larger businesses in terms of employee size and annual revenue.
• High-value printing customers are typically larger businesses in terms of employee size and annual revenue
• Despite HVPCs having more printing needs they maintain high propensity to outsourcing brochures and document design needs
• HVPCs' tendency to outsource is an opportunity to capture more value prints back in-house
• HVPCs' tendency to outsource is an opportunity to capture more value prints back in-house
• HVPCs are more aware and concerned with "Green IT" themes
• HVPCs are more aware and concerned with "Green IT" themes
• Printing Market Opportunity & Usage
• Universe and IT Spending in U.K., France & Germany
• Printer & copier hardware usage amongst U.K. SMBs
• Printing spending, shipments and install base amongst U.K. SMBs
• Printer & copier hardware usage amongst France SMBs
• Printing spending, shipments and install base amongst France SMBs
• Printer & copier hardware usage amongst Germany SMBs
• Printing spending, shipments and install base amongst Germany SMBs
• Vendors should build awareness among SBs about the benefits of producing in-house marketing materials during the downturn.
• Vendor should promote in-house marketing among MBs by reiterating the value propositions of reduced cost, turnaround time and flexibility
• Revisions to printing opportunity in three countries due to market downturn
• Printing features & services used in-house
• Printer & Office Equipment Maintenance in U.K.
• Printer & Office Equipment Maintenance in France
• Printer & Office Equipment Maintenance in Germany
• Decision Makers & Purchase Preference
• Purchase preferences are increasingly sophisticated
• U.K. SMB: Formalizing an IT purchase process has grown in importance
• France SMB: Formalizing an IT purchase process has grown in importance
• Germany SMB: Formalizing an IT purchase process has grown in importance
• Owner, in-house IT & LOB are most involved in the IT purchase process
• Owner, in-house IT & LOB are most involved in the IT purchase process
• Owner, in-house IT & LOB are most involved in the IT purchase process
• External financing is an important part of IT purchasing
• Retail stores are key printing channels
• Retail stores are the key printing channels

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