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Market Research Report
2009 Social Media: An Emerging Marketing Model for US SMBs
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2009 Social Media: An Emerging Marketing Model for US SMBs published by Access Markets International (AMI) Partners, Inc. in January, 2010. This report price starts from US $ 1999.
Abstract
Description
This report explores Collaboration Models for Connecting with Customers &
Business Partners and discusses products that address breakdowns in workflows
that are team-driven, have multiple-touch points, and are highly distributed.
Collaboration software has evolved from narrowly focused messaging
applications to suites of productivity and management tools that are
universally accessible and highly interoperable.
Collaboration software (CS) delivers value by enabling organizations to
enhance productivity and management by focusing on the following
components:
- Communication
- Content creation
- Content management
- Project management
Table of Contents
- Summary of Findings
- Market Analysis
- Collaboration Software (CS) defined
- Collaboration Software Background
- Categories of Collaboration Tools
- Collaboration Vendors: Mix of established players and
- SMB-focused start-ups
- Collaboration Software Market Acquisition Overview
- Unified Communications (UC) Overview
- COLLABORATION VENDORS: Suites of offerings becoming more pervasive
- FUTURE VIEW: Industry change drivers
- FUTURE VIEW: Growth Themes
- FUTURE VIEW: Monetizing online collaboration
- SMB OPPORTUNITY: Market readiness
- SMB OPPORTUNITY: Identifying optimal targets - Organizational Structure
- SMB OPPORTUNITY: Identifying optimal targets - Industry
- SMB OPPORTUNITY: Identifying optimal targets - Business Function
- SMB OPPORTUNITY: Identifying optimal targets - Workforce
- Appendix
- Glossary of Terms Used:
- Google Apps Premium
- Microsoft BPOS
- IBM Lotus Software
- Cisco WebEx
- Acquisitions by Vendor - Google
- Acquisitions by Vendor - Yahoo
- Acquisitions by Vendor - Microsoft
- Acquisitions by Vendor - IBM Lotus
- Acquisitions by Vendor - Cisco
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