Market Research Report

2011-12 India Cloud Partner Transformation Report
cover Published by Access Markets International (AMI) Partners, Inc.
Published Product code 228487
Content info 108 Pages
Price

Introduction

Abstract

Description

A groundbreaking study that provides in-depth analysis and intelligence on today's SMB Cloud Partner ecosystem, including competencies and best practices that enable partners to transform their cloud business.

Today, almost two thirds of all channel partners provide some type of cloud-based services to SMB customers. Yet only a small proportion of these partners have been successful in transforming into a cloud service provider. The study highlights the skill sets, competencies, investments, business model, sales & marketing tools, etc., that are required to successfully transform and migrate a partner to the cloud. It also segments and profiles partners by their success and value in providing various cloud services.

All types of cloud partners were surveyed for this study including cloud resellers, cloud application providers, cloud infrastructure providers, MSPs, cloud consultants, etc. Key issues addressed in the report include:

  • Market opportunity and growth of all types of cloud partners
  • Competencies and business Transformation practices employed by traditional partners to successfully migrate to the cloud partner
  • Competitive analysis of top cloud vendors
  • Key cloud solutions offered along with deal size, revenue and margins that partners derive
  • Cloud marketing, sales and remuneration strategy of partners
  • Mobility offerings

Table of Contents

Table of Contents

  • Executive Summary
  • Executive Summary - Report Overview
  • Cloud Transformation Process for Partners
  • Executive Summary - Attributes Defining Stage of Cloud Transformation
  • Summary of Cloud Partners
  • Comparison of Cloud Partners by Transformation Stage
  • Market Size and Forecast of Cloud Partners
  • Size of Partner Universe
  • Growth in SMB Cloud Partner Universe
  • Total Revenue Breakout by On-Premise vs. Cloud
  • Business Characteristics of Cloud Partners
  • Business Characteristics Summary
  • SMB Cloud Partner Revenue and Growth
  • SMB Cloud Partner Workforce Overview
  • Customer Profile of SMB Cloud Partners
  • Age of Business and Years Offering Cloud
  • Top Verticals Served among SMB Cloud Partners
  • Top 3 Verticals Served by Type of Cloud Partner
  • Cloud Solutions Overview
  • Top SaaS and IaaS Solutions Offered - Summary
  • Basic SaaS Solutions Offered by Cloud Partners
  • Advanced SaaS Solutions Offered by Cloud Partners
  • Hosted UC and Collaboration Offered by Cloud Partners
  • Remotely Managed IT Services Offered by Cloud Partners
  • IaaS Offered by Cloud Partners
  • Public vs. Private vs. Hybrid Solutions Offered by Cloud Partners
  • Bundled SaaS Solutions Offered by Cloud Partners
  • Cloud Business Transformation and Business Model
  • Attitude and Perception of Cloud Services Among Cloud Partners
  • Steps Taken by Cloud Transformed Partners to Migrate Successfully to the Cloud
  • Key Investments Planned by Cloud Partners Over the Next Year, to Drive Cloud Sales
  • Business Transformation Summary
  • Key Drivers to Accelerate End-User Cloud Adoption
  • Inhibitors for Growth/Adoption of Cloud Solutions
  • Types of Cloud Business
  • Source of Cloud Revenue
  • Revenue Margins
  • Pricing Model Preferred by Cloud Partners
  • Hosting Model Deployed by Type of Cloud Partners
  • Sales, Marketing and Compensation of Cloud Partners
  • Sales, Marketing & Compensation Summary
  • Preferred Method of Selling Cloud Solutions
  • Marketing and Branding Strategy to Drive Sales of Cloud Solutions
  • How Cloud Partners Compensate Their Cloud Sales Reps
  • Vendor Relationships
  • Top Cloud Vendors Solutions Offered by Cloud Partners
  • Service and Support Partners Require from Vendors
  • Cloud Partner relationship with Telcos, Cable Companies and Hosters
  • High Level Profile of Cloud Partner Types
  • Business Characteristics by Type of Cloud Partner
  • Partners Market Sizing: Cloud Resellers
  • Partners Business Characteristics: Cloud Resellers
  • Partners Market Sizing: Cloud Application Providers
  • Partners Business Characteristics: Cloud Application Providers
  • Partners Market Sizing: Cloud Infrastructure Providers
  • Partners Business Characteristics: Cloud Infrastructure Providers
  • Partners Market Sizing: MSPs
  • Partners Business Characteristics: MSPs
  • Mobility Overview
  • Mobility Summary
  • Tablet PC Overview
  • Smartphone Overview
  • Type of Mobile Applications Provided
  • Top Mobile Operating Systems Offered
  • Definitions and Methodology
  • Definitions
  • Methodology - Cloud Partner Overview and Cloud Benchmarking Metrics Study
  • Appendix
  • Business Characteristics
  • Business Transformation And Competencies For Cloud Offerings
  • Cloud Solution Offerings
  • Cloud Business And Delivery Model
  • Sales And Marketing
  • Vendor Alliance And Support
  • Mobility
  • Contact Information

2011-12 India Cloud Partner Transformation Report published by Access Markets International (AMI) Partners, Inc. in December 27, 2011. This report consists of 108 Pages and the price starts from US $ 20000.

Press Release

India SMB Cloud Customers Driven by Quality and Post Sales Service

February 16th, 2012

Global Information Inc. would like to present a new market research report, "2011-12 India Cloud Partner Transformation Report" by Access Markets International (AMI) Partners, Inc..

According to AMI, "vendors must increase marketing and help channel partners educate India SMBs on the value of cloud." With cloud services showing increased demand among India small and medium businesses (SMBs, companies with up to 999 employees) there has been a healthy growth in the number of channel partners offering cloud solutions in their product/services portfolio. The total number of India SMB channel partners has increased by nearly 10% in the past year, while the number of cloud channel partners has increased by approximately 35%. This translates to a significant shift in the number of India partners offering cloud solutions.

While a typical India SMB-focused cloud channel partner has been in business for around 10 years, they have only added cloud offerings in the last 2-3. AMIs recently released India Channel Partner study reveals that channel partners offering cloud solutions tend to be optimistic expecting strong revenue growth driven by customer demand for hosted applications and vendor investments in this area. Quality of solutions and post-sales service are the major drivers to accelerate cloud adoption among SMB customers in India.

Remotely managed IT services (RMITS) is the most common cloud service offered, as it requires less investment for partners, followed by software-as-a-service (SaaS). Other cloud services include infrastructure-as-a-service (IaaS) and cloud consulting services.

"There are three distinct forms of cloud solutions offered by channel partners in India," noted Arnab Bhar, Analyst at AMI-India. "They are public, private and hybrid." Financial and professional business services are the top industries currently served by these partners and these businesses typically prefer a private solution as they are subject to strict regulations."

"Many cloud channel partners have said that a major hindrance to the adoption of cloud-based solutions by India SMBs is the lack of understanding surrounding these applications and the inherent value they offer," continued Mr. Bhar. In order to maintain a healthy growth rate in the number of partners offering cloud solutions, cloud vendors need to boost marketing initiatives and help partners educate India SMBs on cloud solutions value.

For a vendor to be successful in offering cloud services in India, it is necessary to meet the expectations of their partners. When surveyed India cloud channel partners responded that access to 24/7 customer support, training of sales people, and lead generation/referrals are among the service and support features they require most from cloud vendors.

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