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2009 Latin America (BR, MX) Networking Opportunity - Addressing a Growing Demand in a Downturn Economy

Abstract

Description

Broadband connectivity is still being deployed especially among SBs, so basic networking infrastructure still has a significant growth potential among Latin America SMBs.

This report explores key trends on how SMB internal networks are evolving and provides insight to vendors that need to position products effectively in an increasingly difficult market.

This report addresses the SMB networking market in the Latin American countries of Brazil and Mexico from several key viewpoints:

  • Overall market opportunity/outlook
  • Market planning/customer assessment
  • Product planning/brand positioning
  • Market development/customer acquisition.

Table of Contents

  • Management Summary
  • Key Needs and Drivers shaping the Networking Equipment Space
  • Executive Summary
  • LATAM Market Size: PC vs Non-PC Small Businesses
  • LATAM SMB Number of Firms by Employee Size
  • LATAM SMB Number of Firms by Vertical Industry
  • LATAM SMB: Average Annual Revenues
  • Brazil SMB Business Conditions: Concern About Impact of Economy on Business
  • Mexico SMB Business Conditions: Concern About Impact of Economy on Business
  • Brazil SMB Business Conditions: Effects of Economy on Business Over Last 3 Months
  • Mexico SMB Business Conditions: Effects of Economy on Business Over Last 3 Months
  • Brazil SMB Business Conditions: Next 3 Months Business Conditions Outlook
  • Mexico SMB Business Conditions: Next 3 Months Business Conditions Outlook
  • LATAM SMB: Key Firmographic Indicators
  • LATAM SMB: Key Mobility Indicators
  • LATAM SMB Networking Forecast 2008-2013
  • Market Planning/Customer Assessment
  • LATAM SMB Impact on networking equipment & services
  • LATAM SMB Impact on networking equipment & services - Cont' d
  • Brazil SMB Key technology penetration by networking drivers- Employee Size
  • Mexico SMB Key technology penetration by networking drivers - Employee Size
  • Brazil SMB Key technology penetration by networking drivers- Verticals
  • Mexico SMB Key technology penetration by networking drivers - Verticals
  • LATAM SMB Attitudes
  • Product Planning & Brand Positioning
  • Brazil SMB: Networking Brands
  • Mexico SMB: Networking Brands
  • LATAM SMB: WLAN Usage
  • LATAM SMB: WLAN Brands
  • Market Development/Customer Acquisition
  • xMarket Development/Customer Acquisition
  • Brazil SMB: Networking Channels
  • Mexico SMB: Networking Channels
  • Brazil SMB IT Decision Makers
  • Mexico SMB IT Decision Makers
  • LATAM SMB Information Sources
  • LATAM SMB Business Challenges
  • Brazil SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
  • Mexico SMB Staffing and Business Locations: Cost Cutting Measures - Current and Planned
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