2009 Marketing Guide to Target SMBs Print Opportunity in Latin America

2009 Marketing Guide to Target SMBs Print Opportunity in Latin America published by Access Markets International (AMI) Partners, Inc. in June, 2009. This report consists of 55 pages and the price starts from US $ 3495.

Introduction

Abstract

This report geographically focuses on the printing opportunity in Latin America (LATAM, specifically Brazil & Mexico) small and medium businesses (SMBs).

• AMI' s annual SMB survey was fielded in Brazil & Mexico between Oct and Dec 2008.
• AMI' s new service launched in December 2008 to monitor SMBs business/technology spending, expectations on a quarterly basis in response to the changing economy.
• Market sizing data is based on the latest AMI' s 2H08 Global Model database.

As well as Secondary Research including web/internet, industry events & vendor briefings.

• Key Findings & Implications for Vendors
• Key Findings - LATAM SMB Business Climate: Thermometer Reading
• Key Findings - Effects of Downturn & Planned Actions
• Key Findings - Impact on IT Spending
• Key Findings - Business Profile of SMBs in Brazil & Mexico
• Key Findings - Pinpointing printer hardware strategy for LATAM SBs
• Key Findings - Pinpointing printer hardware strategy for LATAM MBs
• Key Findings - Vendor Priorities during the Downturn
• Key Findings - Differences by Country & Segment
• SMBs' Reactions To New Business Environment
• SMBs business conditions have been affected by the downturn
• Customer acquisition/retention & productivity (cost cuts) are focus areas
• Similarly, top strategic IT issues map to productivity and customer intimacy concerns
• Differences in LATAM SMB IT Adoption Explained
• LATAM SBs & MBs on different footing, requiring different strategy
• Brazil SMB: IT Adoption in 3 Waves
• Mexico SMB: IT Adoption in 3 Waves
• Brazil SMBs rely mostly on the internet and channels for IT information
• Mexico SMBs turn to IT-neutral sources for IT information
• LATAM SMBs want IT planning and scalable options
• Mexico SMBs place more importance on brand
• Brazil SBs depend more on retail, MBs on VARs
• Retail stores are main channel among Mexico SMBs
• Owner & Sr. Management are most involved in the IT purchase process in Brazil SMBs
• Owner, Sr Mgmt and in-house IT are most involved in the IT purchase process in Mexico SMBs
• External financing is an important part of IT purchasing, especially among MBs
• Printing Market Opportunity & Usage
• Universe and IT Spending among LATAM SMBs
• Revisions to printing opportunity in LATAM SMB due to market downturn
• Printer hardware shipments amongst LATAM SMBs
• Printing Market Opportunity & Usage - Strategy for LATAM SBs
• Printer & copier hardware usage amongst Brazil & Mexico SBs
• Brazil & Mexico SBs: Inkjet & Laser Printer SB Profiles
• Brazil & Mexico SBs: SBs with Laser printers serve more B2Bs
• Brazil & Mexico SBs: SBs with Laser printers spend close to 2x on supplies and have higher paper usage
• Brazil & Mexico SBs: More education and vendor push strategies needed to encourage in-house printing
• Brazil & Mexico SBs: SBs are unable to make the most of their hardware due to low networking penetration
• Printing Market Opportunity & Usage - Strategy for LATAM MBs
• Printer & copier hardware usage amongst Brazil & Mexico MBs
• BR MBs & MX MBs
• Brazil & Mexico MBs: No Laser, Mono & Color Laser Printer MB Profiles
• Brazil & Mexico MBs: Brazil MBs with Color Laser emphasize latest technology, scalability and brand loyalty
• Brazil & Mexico MBs: Mexico MBs with Color Laser emphasize latest technology, in-line w/ business strategy and brand loyalty
• Mexico MBs business strategy is to overcome competition and retain customers
• Brazil & Mexico MBs: MBs with Color Laser printers spend close to 2x on supplies and have higher paper usage
• Brazil & Mexico MBs: No. of Printers vs. Printing Volume
• Brazil & Mexico MBs: Color laser adoption does encourage more in- house marketing printing
• Brazil & Mexico MBs: Mexico MBs value printer solutions
• Brazil & Mexico MBs: Guidance for Copier Vendors

Related Reports