Triple-play pricing study 4Q 2009: are prices on the rise?

Triple-play pricing study 4Q 2009: are prices on the rise? published by Analysys Mason in January, 2010. This report price starts from US $ 2461.

Introduction

Abstract

"The tipping point between faster speeds and lower prices may have arrived: the average price of fixed broadband increased in the second half of 2009, but the price-per-megabit-per-second continues to fall."

This report analyses the results of the latest round of Analysys Mason' s Triple-play pricing study, conducted over the fourth quarter of 2009. Benchmarking over 1000 service bundles across more than twenty European markets, the report covers broadband, and double- and triple-play services.

Featured issues include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; innovative usage-based tariffs; optimising promotional and entry-level pricing; country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second of fixed broadband.

Triple-play pricing study 4Q 2009: are prices on the rise? answers your key questions:

• How is the compromise between speed and price evolving?
• What pricing uplift are ultra-fast broadband offers presently achieving?
• What uplift are operators getting from offering double- and triple-play offers?
• What kind of price promotions are operators across Europe deploying at present and how aggressively?
• How are download and upload speeds evolving?

Table of Contents

• 4. Document map - Executive summary
• 5. Executive summary
• 6. Document map - Introduction and scope
• 7. This report examines current and historical broadband, double- and triple-play pricing across Europe
• 8. Usage profiles model the difference between ' light' , ' typical' and ' heavy' users
• 9. Document map - Service speed evolution
• 10. The median downstream speeds of apartment-LAN and fibre reach 50Mbit/s, while cable continues to outpace DSL
• 11. Cable-modem upstream speeds continue to outpace DSL upstream speeds
• 12. The price per megabit per second continues to decline despite an increase in overall broadband prices
• 13. Document map - Country-by-country pricing comparison
• 14. The price of entry-level broadband varies by a factor of ten across Europe
• 15. Double-play services can be cheaper than broadband-only, yet sometimes more expensive than triple-play
• 16. The cheapest markets for triple-play are frequently the most competitive rather than the cheapest for broadband-only
• 17. Document map - Innovative light-usage tariffs
• 18. Light-usage metered broadband services are a response to mobile broadband tariffs and saturating fixed take-up [1]
• 19. Light-usage metered broadband services are a response to mobile broadband tariffs and saturating fixed take-up [2]
• 20. Document map - Promotional pricing
• 21. Fixed broadband promotions tend to have the features of one or more of the four basic types
• 22. The most popular pricing promotions are geared towards reducing barriers to entry
• 23. The top-ten promotions in terms of cost savings offer price reductions of 20 - 40%
• 24. Document map - Price premiums for higher speeds, voice and TV
• 25. The price premium for ultra-fast broadband appears to have increased significantly in the second half of 2009
• 26. The price premium for voice and TV services varies significantly between markets
• 27. Document map - Annexes
• 28. Document map - Annex 1: Changes in methodology
• 29. Changes in methodology [1]
• 30. Changes in methodology [2]
• 31. Document map - Annex 2: How to use the data annex
• 32. How to use the pivot charts in the data annex
• 33. Document map - Author, copyright and key to acronyms
• 34. Author
• 35. Copyright
• 36. Key to acronyms
• 37. Document map - List of figures and tables
• 38. List of figures and tables [1]
• 39. List of figures and tables [2]
• 40. Document map - About Analysys Mason
• 41. About Analysys Mason
• 42. Research from Analysys Mason
• 43. Consulting from Analysys Mason

List of figures and tables

• Figure 1: Unweighted median downstream speed and price for residential fixed broadband access, 2003 - 4Q 2009
• Figure 2: Inputs into the voice usage profile
• Figure 3: Unweighted median downstream broadband speed by access technology, 2003 - 4Q 2009
• Figure 4: Unweighted median upstream broadband speed by access technology, 2003 - 4Q 2009
• Figure 5: Unweighted mean price per megabit per second for residential fixed broadband access, 2003 - 4Q 2009
• Figure 6: Price per megabit per second of the ten least-expensive services in Europe, 4Q 2009
• Figure 7: Price of the least-expensive broadband (without voice) access service for a typical user by country, 4Q 2009
• Figure 8: Price of the least-expensive double-play service for a typical user by country, 4Q 2009
• Figure 9: Price of the least-expensive triple-play service for a typical user by country, 4Q 2009
• Figure 10: The relative attractiveness of broadband pricing promotions, by country
• Figure 11: The top-ten fixed broadband price promotions, 4Q 2009
• Figure 12: Comparison of the median price of different types of fixed broadband service bundle for a typical user, 4Q 2008, 2Q 2009 and 4Q 2009
• Figure 13: Relative pricing of the least-expensive single-, double- and triple-play packages by country, 4Q 2009
• Figure 14: Unweighted mean downstream broadband speed by access technology, 2003 - 4Q 2009
• Figure 15: Unweighted median downstream broadband speed by access technology, 2003 - 4Q 2009
• Figure 16: How to use the pivot charts in the Triple-play pricing study data annex

• Table 1: Types of fixed broadband promotion

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