Market Research Report - 242942
Consumer Smartphone Usage: Key Findings From an On-device Tracker
|Published by||Analysys Mason|
|Published||Content info||PPT (65 slides); Excel|
|Consumer Smartphone Usage: Key Findings From an On-device Tracker|
|Published: May 28, 2012||Content info: PPT (65 slides); Excel||
This publication has been discontinued on July 30, 2014.
Smartphones offer consumers a single device to meet all of their communication needs - real-world tracking provides unparalleled insight.
This report profiles the real-world usage of over 1000 smartphone users across France, Germany, Spain, the UK and the USA during August and September 2011. The information collected includes foreground app usage, data traffic (cellular and Wi-Fi), location (home, away and travelling), voice and SMS usage.