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Mobile Content Management and Delivery: Third-generation Platforms, third time lucky?


The SaaS deployment model has been the key to success for third-generation platforms for mobile content management and delivery to date.


The focus of this report is the mobile content management and delivery (MCMD) systems that CSPs use to support the lifecycle of digital media from the collection of content from the content provider to its delivery to the customer. MCMD includes the content provider portal, the customer portal, the transcoding and adaptation of content for different device types, and digital rights management.

The report identifies the current generation of MCMD platforms as the third generation, which are focused on supporting application stores, developer ecosystems, network APIs and are offered by vendors as SaaS. This contrasts with the first-generation platform, which focused on supporting a particular type of simple content, and the second-generation platform, which focused on unifying these separate stovepipe solutions.

This Report provides:

  • 2011 MCMD market share
  • a five-year forecast (2011 - 2016) of spending in the SDP market, split into four regions (Asia - Pacific, Caribbean and Latin America, North America, and Western Europe)
  • an evolved architecture of MCMD
  • key drivers and inhibitors affecting MCMD profitability both from a CSP's and vendor's perspective
  • a landscape of the MCMD market and key dynamics moulding it
  • summaries on key vendors in MCMD.

Table of Contents

1 Executive summary

2 Recommendations

3 Forecast

4 Market share

5 Market drivers and inhibitors

  • 5.1 Market drivers
  • 5.2 Inhibitors

6 Business environment

  • 6.1 Rise of the smartphone and CSP application stores
  • 6.2 CSPs are providing apps via OTT application stores
  • 6.3 Enterprise mobile apps - an opportunity for CSPs

7 Market definition

8 Company summaries

  • 8.1 Acision
  • 8.2 Alcatel-Lucent
  • 8.3 Amdocs
  • 8.4 Ericsson
  • 8.5 Hewlett Packard (HP)
  • 8.6 Huawei
  • 8.7 Mavenir Systems
  • 8.8 Mobixell
  • 8.9 Motricity
  • 8.10 NEC
  • 8.11 Oracle

About the author

About Analysys Mason

Research from Analysys Mason

Consulting from Analysys Mason

List of figures

  • Figure 1.1: Mobile content management and delivery platform revenue, worldwide, 2011 - 2016
  • Figure 3.1: Mobile content management and delivery platform revenue, worldwide, 2011 - 2016
  • Figure 3.2: Mobile content management and delivery platform revenue by region, worldwide, 2011 - 2016
  • Figure 4.1: Mobile content management and delivery market shares by revenue, worldwide, 2011
  • Figure 6.1: Intense competition for new mobile experience
  • Figure 6.2: Smartphones as a proportion of the total installed base of mobile handsets, selected countries worldwide, 2011
  • Figure 6.3: Active handsets by device type and smartphones' share of total handsets, Western Europe, 2008 - 2016
  • Figure 6.4: Established CSP application stores, 2011
  • Figure 7.1: High-level architecture of MCMD platform
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