This Country Report provides a comprehensive overview of the key telecoms
market indicators and the socioeconomic situation in Pakistan. It also
analyses the strategies of key players in the country's fixed and mobile
telecoms markets.
In addition, the Report includes a market outlook that
focuses on the following key trends and emerging opportunities.
The auction of 3G licences has been delayed many times.
WiMAX and EV-DO broadband services are gaining an increasing share of
broadband subscribers, but the success of WiMAX may not last.
The merger of Orascom and VimpelCom will probably complicate the mobile
market.
Pakistan's mobile operators have started making moves towards network
sharing, although the delay in 3G licensing has slowed this down.
The data annex
Analysys Mason's country report data annexes provide a range of key metrics
for each country's telecoms market. Figures are supplied for each year since
2007. Metrics include the following.
Fixed telecoms market
Connections
voice
broadband (split by access technology: DSL, FTTB/LAN Ethernet, cable
modem and other)
dial-up Internet.
Revenue
service revenue, as a percentage of GDP and per capita per month
retail revenue (‘spend’) - for DSL, FTTB/LAN Ethernet, cable
modem and other.
Traffic
fixed-originated minutes of use per active connection per month.
Operator-level metrics/market share
broadband subscribers by major broadband operator (and associated market
shares and year-on-year changes).
Mobile telecoms market
Connections
penetration
split by prepaid and contract; handset and broadband; 2G and 3G.
Revenue
service revenue, total and split by: prepaid and contract; as a
percentage of GDP; per capita per month; voice, non-voice, P2P messaging,
and content and data (for handset-based service revenue); and mobile
broadband.
ARPU, total and split by: prepaid and contract; and handset voice and
non-voice services.
data revenue (and as a percentage of service revenue).
Traffic
mobile-originated minutes of use per active connection per month.
Operator-level metrics/market share
active subscribers (and associated market shares and year-on-year
changes).
About the authors
Alexandra Rehak (Partner, Head of Telecoms Research) is responsible for
setting the direction for our global telecoms research, working with our
expert analysts and consultants to build new content programmes and develop
areas of thought leadership across our Consumer, Networks, Enterprise and
Data/Regional practices. Alexandra previously served as Research Director of
Analysys Mason's Custom Research group, where she developed and directed
client-specific projects on market, competitive and regulatory issues for a
variety of clients including service providers, vendors and regulators.
Alexandra's primary areas of specialisation include media and entertainment,
mobile telecoms services for both consumer and enterprise markets, best
practice and competitive strategy, and benchmarking.
Athira Vijayakumar (Research Analyst) contributes research for the
Regional Markets research practice. Before joining Analysys Mason, she worked
as a patent engineer in Motorola. Athira holds a Master's degree in Strategic
Management from Cass Business School, London and an undergraduate degree in
Electronics & Communications Engineering.
About Analysys Mason
Analysys Mason's research service provides in-depth assessments of key
industry issues. Our research covers consumer and enterprise services, as well
as the software, infrastructure and technology underlying those services. Our
programmes offer a mixture of qualitative and quantitative market
intelligence. The result is an essential resource for strategic planning,
investment, marketing and benchmarking.
Table of Contents
Table of Contents
1. Executive summary
2. Introduction
2.1. Major telecoms market indicators
2.2. Major players
3. Market outlook
3.1. The auction of 3G licences has been delayed many times
3.2. WiMAX and EV-DO broadband services are gaining an increasing share of
broadband subscribers, but the success of WiMAX may not last
3.3. China Mobile's mobile operator Zong is increasing its share of
subscribers
3.4. Pakistan's mobile operators have started making moves towards network
sharing, but the delay in 3G licensing has slowed this down
4. Appendices
About the authors
About Analysys Mason
Research from Analysys Mason
Consulting from Analysys Mason
List of figures
Figure 2.1: Foreign direct investment (FDI) in the telecoms sector,
Pakistan, 2006 - 2011
Figure 2.2: Telecoms KPIs for Pakistan, 2007 - 2011
Figure 2.3: Mobile SIMs by type and penetration, Pakistan, 2006 - 2011
Figure 2.4: Fixed connections by type, Pakistan, 2006 - 2011
Figure 2.5: WiMAX service providers, Pakistan
Figure 2.6: Broadband connections by technology, Pakistan, 2006 - 2011
Figure 2.7: Voice traffic by type, Pakistan, 2007 - 2011
Figure 2.8: Average revenue per minute from voice calls by service type,
Pakistan, 2007 - 2011
Figure 2.9: Fixed retail revenue by service type, Pakistan, 2007 - 2011
Figure 2.10: Mobile voice and non-voice service revenue, and ARPU,
Pakistan, 2007 - 2011
Figure 2.11: Mobile market share based on active subscribers, Pakistan,
December 2011
Figure 2.12: Mobile infrastructure status, Pakistan, 2011
