This Country Report provides a comprehensive overview of the key telecoms
market indicators and the socioeconomic situation in Germany. It also analyses
the strategies of key players in the country's fixed and mobile telecoms
markets. In addition, the Report includes a market outlook that focuses on the
following key trends and emerging opportunities.
LTE is being rolled out as an alternative to DSL in rural areas.
Cable TV subscribers are also being targeted for LTE.
As the cable segment consolidates, rival TV providers are seeking to open
it up to competition.
Germany has laid out the FTTH blueprint for its superfast data autobhan,
but Deutsche Telekom is reluctant to drive the delivery.
E-Plus is delivering faster growth than other mobile network operators
despite its lack of LTE, fixed broadband and TV services.
The data annex
The data annex was updated on 5 July 2012 with 1Q 2012 data.
Analysys Mason's country report data annexes provide a range of key metrics
for each country's telecoms market. Full-year historical figures are supplied
for each year since 1999, alongside quarterly figures for the current calendar
year. Metrics include the following:
Fixed telecoms market
Connections
PSTN
ISDN
VoBB
broadband (split by access technology: DSL, cable modem, FTTH/B, FWA and
other)
households with voice
household penetration (for voice and broadband)
population penetration (broadband)
unbundled local loops
main lines digitalised (as a percentage of total narrowband lines).
Revenue
service revenue, including nominal growth, revenue per connection per
month, and the incumbent's share of revenue
retail revenue (‘spend') - defined as service revenue minus wholesale
revenue - as a percentage of GDP, per capita per year and per connection per
month.
Traffic
fixed-originated minutes.
Operator-level metrics/market share
broadband subscribers by major broadband operator (and associated market
shares and year-on-year changes)
DSL connections (total and the incumbent's
share).
Mobile telecoms market
Connections (total and split by prepaid and contract)
penetration (total)
percentage of activity (total and split by prepaid and contract)
3G and above (as a percentage of total).
Revenue
service revenue (total and split by prepaid and contract)
ARPU (total, prepaid and contract)
data revenue (as a percentage of service revenue)
retail revenue (‘spend'), also as a percentage of GDP and per capita per
year.
Traffic
mobile-originated minutes.
Operator-level metrics/market share
active subscribers (and associated market share)
proportion of prepaid accounts
ARPU (total, prepaid and contract)
service revenue
data revenue (as a percentage of service revenue).
Figure 2.7: Mobile voice and non-voice service revenue,
and ARPU, Germany, 2007 - 2011
[Source: Analysys Mason, 2012]1
1 Includes interconnect revenue.
Note: Key data/information in this graph is hidden, while in the report is not.
About the authors
Emma Buckland (Senior Analyst) manages Analysys Mason's Core Forecasts
research programme and is the lead analyst of its Country Reports research
programme. She is also one of the key contributors to Analysys Mason's
Telecoms Market Matrix, which tracks and compares telecoms metrics and market
shares for all the major fixed and mobile operators in Europe. In addition,
she regularly manages customised telecoms KPI benchmarking projects for
clients. She has extensive experience in sourcing, collecting, analysing,
interpreting, harmonising and presenting telecoms metrics for fixed and mobile
operators in the developed economies (Europe, North America and the developed
Asia - Pacific region) and in the emerging markets (the Middle East and North
Africa, and Central and Latin American countries). Emma has a degree in
Engineering from Ecole Centrale de Lyon in France and a postgraduate degree in
International Business from Universite Paris Dauphine.
David Martin (Analysys Mason Associate) is an experienced freelance
researcher, telecoms analyst and writer. He has worked extensively for
Analysys Mason, including authoring and co-authoring a number of reports.
These include Competition in Corporate Networking, Business-to-Business
E-billing, and two editions of New Network Operators in Western Europe. From
2002 to 2008, he was a key contributor to the Analysys Mason online service
Next Generation Telecoms IT (previously Billing and OSS Markets); and he has
also written a large number of company and country profiles, and case studies
focusing mainly on the Western European fixed and mobile telecoms markets. His
other professional work has included a wide range of research projects for
other telecoms publishers, mainly focusing on European markets; regular senior
executive-level reports on the media performance of major telecoms,
electronics and other corporations for a London media consultancy; and writing
and research on green technology and environmental regulations.
Table of Contents
Table of Contents
1. Executive summary
2. Introduction
2.1. Major telecoms market indicators
2.2. Major players
3. Market outlook
3.1. LTE is being rolled out as an alternative to DSL in rural areas and
as a premium service in urban areas
3.2. Cable TV subscribers are also being targeted for LTE
3.3. As the cable segment consolidates, rival TV providers are seeking to
open it up to competition
3.4. Germany has laid out the FTTH blueprint for its superfast data
autobahn, but Deutsche Telekom is reluctant to drive the delivery
3.5. E-Plus is delivering faster growth than other MNOs despite its lack
of LTE, fixed broadband and TV services, and its focus on budget voice and data
4. Appendices
About the authors
About Analysys Mason
Research from Analysys Mason
Consulting from Analysys Mason
List of figures
Figure 2.1: Telecoms KPIs for Germany, 2008 - 20111
Figure 2.3: Broadband connections by technology, Germany, 2004 - 2011
Figure 2.4: Voice traffic by type, Germany, 2006 - 2011
Figure 2.5: Average revenue per minute from voice calls by service type,
Germany, 2006 - 2011
Figure 2.6: Fixed retail revenue by service type, Germany, 2005 - 2011 1
Figure 2.7: Mobile voice and non-voice service revenue, and ARPU, Germany,
2007 - 2011 1
Figure 2.8: Mobile market share based on active subscribers, Germany, 2011