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Germany country report 2012

Notice
This publication has been discontinued on July 24, 2013.

Abstract

This Country Report provides a comprehensive overview of the key telecoms market indicators and the socioeconomic situation in Germany. It also analyses the strategies of key players in the country's fixed and mobile telecoms markets. In addition, the Report includes a market outlook that focuses on the following key trends and emerging opportunities.

  • LTE is being rolled out as an alternative to DSL in rural areas.
  • Cable TV subscribers are also being targeted for LTE.
  • As the cable segment consolidates, rival TV providers are seeking to open it up to competition.
  • Germany has laid out the FTTH blueprint for its superfast data autobhan, but Deutsche Telekom is reluctant to drive the delivery.
  • E-Plus is delivering faster growth than other mobile network operators despite its lack of LTE, fixed broadband and TV services.

The data annex

The data annex was updated on 5 July 2012 with 1Q 2012 data.

Analysys Mason's country report data annexes provide a range of key metrics for each country's telecoms market. Full-year historical figures are supplied for each year since 1999, alongside quarterly figures for the current calendar year. Metrics include the following:

Fixed telecoms market

Connections

  • PSTN
  • ISDN
  • VoBB
  • broadband (split by access technology: DSL, cable modem, FTTH/B, FWA and other)
  • households with voice
  • household penetration (for voice and broadband)
  • population penetration (broadband)
  • unbundled local loops
  • main lines digitalised (as a percentage of total narrowband lines).

Revenue

  • service revenue, including nominal growth, revenue per connection per month, and the incumbent's share of revenue
  • retail revenue (‘spend') - defined as service revenue minus wholesale revenue - as a percentage of GDP, per capita per year and per connection per month.

Traffic

  • fixed-originated minutes.

Operator-level metrics/market share

  • broadband subscribers by major broadband operator (and associated market shares and year-on-year changes)
  • DSL connections (total and the incumbent's share).

Mobile telecoms market

Connections (total and split by prepaid and contract)

  • penetration (total)
  • percentage of activity (total and split by prepaid and contract)
  • 3G and above (as a percentage of total).

Revenue

  • service revenue (total and split by prepaid and contract)
  • ARPU (total, prepaid and contract)
  • data revenue (as a percentage of service revenue)
  • retail revenue (‘spend'), also as a percentage of GDP and per capita per year.

Traffic

  • mobile-originated minutes.

Operator-level metrics/market share

  • active subscribers (and associated market share)
  • proportion of prepaid accounts
  • ARPU (total, prepaid and contract)
  • service revenue
  • data revenue (as a percentage of service revenue).

Figure 2.7: Mobile voice and non-voice service revenue,
and ARPU, Germany, 2007 - 2011

[Source: Analysys Mason, 2012]1

1 Includes interconnect revenue.

Note: Key data/information in this graph is hidden, while in the report is not.

About the authors

Emma Buckland (Senior Analyst) manages Analysys Mason's Core Forecasts research programme and is the lead analyst of its Country Reports research programme. She is also one of the key contributors to Analysys Mason's Telecoms Market Matrix, which tracks and compares telecoms metrics and market shares for all the major fixed and mobile operators in Europe. In addition, she regularly manages customised telecoms KPI benchmarking projects for clients. She has extensive experience in sourcing, collecting, analysing, interpreting, harmonising and presenting telecoms metrics for fixed and mobile operators in the developed economies (Europe, North America and the developed Asia - Pacific region) and in the emerging markets (the Middle East and North Africa, and Central and Latin American countries). Emma has a degree in Engineering from Ecole Centrale de Lyon in France and a postgraduate degree in International Business from Universite Paris Dauphine.

David Martin (Analysys Mason Associate) is an experienced freelance researcher, telecoms analyst and writer. He has worked extensively for Analysys Mason, including authoring and co-authoring a number of reports. These include Competition in Corporate Networking, Business-to-Business E-billing, and two editions of New Network Operators in Western Europe. From 2002 to 2008, he was a key contributor to the Analysys Mason online service Next Generation Telecoms IT (previously Billing and OSS Markets); and he has also written a large number of company and country profiles, and case studies focusing mainly on the Western European fixed and mobile telecoms markets. His other professional work has included a wide range of research projects for other telecoms publishers, mainly focusing on European markets; regular senior executive-level reports on the media performance of major telecoms, electronics and other corporations for a London media consultancy; and writing and research on green technology and environmental regulations.

Table of Contents

1. Executive summary

2. Introduction

  • 2.1. Major telecoms market indicators
  • 2.2. Major players

3. Market outlook

  • 3.1. LTE is being rolled out as an alternative to DSL in rural areas and as a premium service in urban areas
  • 3.2. Cable TV subscribers are also being targeted for LTE
  • 3.3. As the cable segment consolidates, rival TV providers are seeking to open it up to competition
  • 3.4. Germany has laid out the FTTH blueprint for its superfast data autobahn, but Deutsche Telekom is reluctant to drive the delivery
  • 3.5. E-Plus is delivering faster growth than other MNOs despite its lack of LTE, fixed broadband and TV services, and its focus on budget voice and data

4. Appendices

  • About the authors
  • About Analysys Mason
  • Research from Analysys Mason
  • Consulting from Analysys Mason

List of figures

  • Figure 2.1: Telecoms KPIs for Germany, 2008 - 20111
  • Figure 2.3: Broadband connections by technology, Germany, 2004 - 2011
  • Figure 2.4: Voice traffic by type, Germany, 2006 - 2011
  • Figure 2.5: Average revenue per minute from voice calls by service type, Germany, 2006 - 2011
  • Figure 2.6: Fixed retail revenue by service type, Germany, 2005 - 2011 1
  • Figure 2.7: Mobile voice and non-voice service revenue, and ARPU, Germany, 2007 - 2011 1
  • Figure 2.8: Mobile market share based on active subscribers, Germany, 2011
  • Figure 2.9: Mobile infrastructure status, Germany
  • Figure 2.10: Fixed broadband retail subscriber market share, Germany, 2011
  • Figure 2.11: Operators - fixed access infrastructure plans, Germany
  • Figure 3.1: Residential LTE/800MHz broadband services in Germany, June 2012
  • Figure 4.1: Major regulatory organisations, Germany
  • Figure 4.2: Key market liberalisation dates, Germany
  • Figure 4.3: Additional regulatory information, Germany
  • Figure 4.4: Incumbent's fixed infrastructure status, Germany
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