Operator-provided voice and messaging services are losing ground as a new wave of communication services compete for users' attention on smartphones.
We used on-device trackers to gather usage data from a panel of consumer
smartphone users in France, Germany, Spain, the UK and the USA during a
two-month period. In this report, we analyse the users' communications habits
to offer some real-world quantification of the scale of disruptive usage.
This Report provides:
- insight into real-world smartphone usage by handset manufacturer,
operating system, country, age and gender
- quantification of the extent to which disruptive services are being used
- benchmarks for usage of traditional voice and messaging services
- details of:
- how smartphone users use different modes of communication throughout the
- how text-based communication is evolving on smartphones
- the real-world impact of WhatsApp Messenger, over-the-top messaging and
- Skype, Viber and WhatsApp Messenger smartphone usage, by age, gender and
- VoIP usage as a proportion of total voice usage
- how installing WhatsApp affects users' SMS usage.
About the authors
Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, fixed - mobile substitution and pricing strategies. Before joining Analysys Mason, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary Mres from the University of London.
Martin Scott (Principal Analyst) co-ordinates Analysys Mason's primary research report series, including reports related to consumer smartphone usage and the Connected Consumer series. Martin also leads Analysys Mason's Fixed Broadband and Media research programme and contributes regularly to the Mobile Broadband and Devices programme. His primary areas of specialisation include customer satisfaction and consumer-facing marketing strategy, broadband retail pricing and bundling. Martin also specialises in statistics, surveys and the analysis of primary research. He has produced research for Analysys Mason on different aspects consumer demand for present and next-generation services, the business case for value-added services, such as videotelephony and three-screen advertising and broadband (next-generation) access. Martin has a Master's degree in Mathematics from Oxford University.