Market Research Report - 248349
Consumer Smartphone Usage: Voice and Messaging Trends
|Published by||Analysys Mason|
|Published||Content info||PPT (46 slides); Excel|
|Consumer Smartphone Usage: Voice and Messaging Trends|
|Published: August 6, 2012||Content info: PPT (46 slides); Excel||
Operator-provided voice and messaging services are losing ground as a new wave of communication services compete for users' attention on smartphones.
We used on-device trackers to gather usage data from a panel of consumer smartphone users in France, Germany, Spain, the UK and the USA during a two-month period. In this report, we analyse the users' communications habits to offer some real-world quantification of the scale of disruptive usage.
Stephen Sale (Principal Analyst) is the lead analyst for Analysys Mason's Voice and Messaging research programme. His primary areas of specialisation include consumer VoIP, fixed - mobile substitution and pricing strategies. Before joining Analysys Mason, Stephen worked in a number of research and marketing roles within the telecoms industry and has several years' experience in VoIP and broadband access. He has a degree in economics and an interdisciplinary Mres from the University of London.
Martin Scott (Principal Analyst) co-ordinates Analysys Mason's primary research report series, including reports related to consumer smartphone usage and the Connected Consumer series. Martin also leads Analysys Mason's Fixed Broadband and Media research programme and contributes regularly to the Mobile Broadband and Devices programme. His primary areas of specialisation include customer satisfaction and consumer-facing marketing strategy, broadband retail pricing and bundling. Martin also specialises in statistics, surveys and the analysis of primary research. He has produced research for Analysys Mason on different aspects consumer demand for present and next-generation services, the business case for value-added services, such as videotelephony and three-screen advertising and broadband (next-generation) access. Martin has a Master's degree in Mathematics from Oxford University.