The priority for operators is to bring connectivity to existing and new tablet users.
Connected tablets and e-readers contributed to 56% of the total number of mobile broadband net additions in 2011 in Western Europe. Tablet sales are increasing fast and could more than double to 130 million unit sales worldwide by the end of 2012. It is therefore important for operators to retain some level of visibility in that market. Tablets and e-readers, when connectable, are strong drivers for shared data plan adoption, which boosts operator data ARPU.