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Operator Tablet Strategies and Forecasts: Western Europe and the USA

Abstract

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The priority for operators is to bring connectivity to existing and new tablet users.

Connected tablets and e-readers contributed to 56% of the total number of mobile broadband net additions in 2011 in Western Europe. Tablet sales are increasing fast and could more than double to 130 million unit sales worldwide by the end of 2012. It is therefore important for operators to retain some level of visibility in that market. Tablets and e-readers, when connectable, are strong drivers for shared data plan adoption, which boosts operator data ARPU.

This Viewpoint provides:

  • recommendations for operators on pricing, subsidies and mobile data tariffs
  • online tablet retail breakdown across 60 operators in Europe and the USA by device model and screen size
  • European mobile broadband forecasts 2012-2017: mid-screen versus large-screen
  • market drivers and inhibitors for connected tablet adoption
  • analysis of operators' retail strategies for tablets
  • detailed mid-screen mobile broadband forecasts 2012-2017 for France, Germany, Italy, Spain, the UK and the USA.
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