The priority for operators is to bring connectivity to existing and new tablet users.
Connected tablets and e-readers contributed to 56% of the total number of
mobile broadband net additions in 2011 in Western Europe. Tablet sales are
increasing fast and could more than double to 130 million unit sales worldwide
by the end of 2012. It is therefore important for operators to retain some
level of visibility in that market. Tablets and e-readers, when connectable,
are strong drivers for shared data plan adoption, which boosts operator data
ARPU.
This Viewpoint provides:
recommendations for operators on pricing, subsidies and mobile data tariffs
online tablet retail breakdown across 60 operators in Europe and the USA
by device model and screen size
European mobile broadband forecasts 2012-2017: mid-screen versus
large-screen
market drivers and inhibitors for connected tablet adoption
analysis of operators' retail strategies for tablets
detailed mid-screen mobile broadband forecasts 2012-2017 for France,
Germany, Italy, Spain, the UK and the USA.
Operator tablet strategies and forecasts: Western Europe and the USA published by Analysys Mason in September 28, 2012. This report price starts from US $ 2499.
