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Mobile Broadband Pricing in Western Europe 4Q 2012: Prices Continue to Decline Despite LTE Launches

Abstract

LTE pricing models are still at the experimental stage and it is therefore critical for operators to closely observe and understand how other operators sell LTE.

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Operators differentiate their mobile broadband (MBB) tariffs in different ways: through volume-based or speed-based pricing models or a combination of both ('hybrid' pricing models). Operators in most advanced LTE countries are moving towards merging their 3G and 4G tariff tiers under a common 4G-based branding, while LTE allows a greater emphasis on speed-based pricing.


This Viewpoint accompanies the latest update to Analysys Mason's Mobile broadband pricing in Western Europe: benchmarking tool , a survey of of USB modem subscription services and SIM-only packages suitable for use with a USB modem or mobile Wi-Fi hotspot device.

This Viewpoint provides:

  • an analysis of the results obtained from Analysys Mason's benchmarking tool for MBB pricing in Western Europe in 4Q 2012, which can be downloaded as a separate file
  • recommendations for operators
  • a forecast for the proportion of large-screen 3G to 4G MBB connections in Western Europe (2011 - 2017)
  • an insight into the drivers behind changes in entry-level large-screen MBB prices between the second and fourth quarters of 2012
  • an analysis of the strategies operators use to differentiate their large-screen MBB tariffs
  • an analysis of operators' pricing models in the Nordics and Germany, which are most advanced in their LTE roll-outs and are leading the way in selling LTE
  • an insight into the relevance and associated risks of unlimited data allowances
  • selected MBB tariff examples along with each analysis.

Geographical coverage

The benchmarking tool contains pricing details for mobile broadband subscriptions in the following 16 countries:

  • Austria
  • Belgium
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Ireland
  • Italy
  • Netherlands
  • Norway
  • Portugal
  • Spain
  • Sweden
  • Switzerland
  • UK.

Data coverage

The information for each country in the benchmarking tool includes:

  • Provider
  • Service name
  • Access technology
  • Downstream bandwidth (Mbps)
  • Upstream bandwidth (Mbps)
  • Local currency (LCU)
  • Monthly access charge (LCU)
  • Monthly access charge (EUR)
  • Activation fee (LCU)
  • Activation fee (EUR)
  • Device bundle
  • Minimum contract length (months)
  • Broadband service type
  • Subscription type
  • Usage cap/fair-use policy limit (MB)
  • Volume included (MB)
  • Time included (hours).

Company coverage

The following companies are mentioned in this Viewpoint.

  • A1 Telekom Austria
  • COSMOTE
  • Elisa Finland
  • Free
  • NetCom
  • Optimus
  • Samba Mobile
  • Telenor
  • TeliaSonera
  • Three
  • TIM
  • TMN
  • Vodafone Portugal
  • WIND
  • Yoigo
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