Market Research Report - 260667
LTE Lessons From Market Leaders in the USA
|Published by||Analysys Mason|
|Published||Content info||PPT (32 slides)|
|LTE Lessons From Market Leaders in the USA|
|Published: January 25, 2013||Content info: PPT (32 slides)||
Operators are developing LTE monetisation plans as networks are deployed, with multiple-device plans the clear early winner in terms of increasing ARPU.
The USA is the most competitive LTE market in the world, with five operational networks as of December 2012, spanning multiple business models including low-cost, prepaid and high-speed premium services. LTE networks in the US are starting to deliver on the promises made by operators about 3G networks for advanced services such as high-speed data, mobile video delivery and two-way video calling. However, speed alone is not sufficient to ensure market success - service coverage, multiple pricing models and device portfolios all drive user acceptance.
The following companies are mentioned in this Viewpoint.