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LTE Lessons From Market Leaders in the USA

Abstract

Operators are developing LTE monetisation plans as networks are deployed, with multiple-device plans the clear early winner in terms of increasing ARPU.

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The USA is the most competitive LTE market in the world, with five operational networks as of December 2012, spanning multiple business models including low-cost, prepaid and high-speed premium services. LTE networks in the US are starting to deliver on the promises made by operators about 3G networks for advanced services such as high-speed data, mobile video delivery and two-way video calling. However, speed alone is not sufficient to ensure market success - service coverage, multiple pricing models and device portfolios all drive user acceptance.


This Viewpoint provides:

  • a review of the go-to-market strategies, pricing strategies and competitive positioning of the five leading US LTE operators and a preview of two expected key entrants for early 2013
  • analysis of the LTE ecosystem and trends in the USA
  • recommendations for operators
  • an examination of the strategic positioning that created winners as US operators took different approaches to launching LTE in both national and urban networks.

Company coverage

The following companies are mentioned in this Viewpoint.

  • Alcatel-Lucent
  • Appalachian Wireless
  • AT&T
  • Bluegrass Cellular
  • Carolina West Wireless
  • Cellcom
  • Cellular One
  • Chariton Valley Communications
  • Chatmobility
  • Clearwire
  • Convergence Technologies
  • Copper Valley telecom
  • Cross Wireless
  • Custer Telephone Cooperative
  • DISH Network
  • Ericsson
  • Leap Wireless
  • Matanuska Telephone Association
  • MetroPCS Wireless
  • Northwest Missouri Cellular
  • Pioneer Cellular
  • Qualcomm
  • Sagebrush Cellular
  • SoftBank
  • Sprint
  • Strata Networks
  • Thumb Cellular
  • T-Mobile USA
  • U.S. Cellular
  • Verizon Wireless
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