Operators are developing LTE monetisation plans as networks are deployed,
with multiple-device plans the clear early winner in terms of increasing
ARPU.
The USA is the most competitive LTE market in the world, with five operational
networks as of December 2012, spanning multiple business models including
low-cost, prepaid and high-speed premium services. LTE networks in the US are
starting to deliver on the promises made by operators about 3G networks for
advanced services such as high-speed data, mobile video delivery and two-way
video calling. However, speed alone is not sufficient to ensure market success
- service coverage, multiple pricing models and device portfolios all drive
user acceptance.
This Viewpoint provides:
a review of the go-to-market strategies, pricing strategies and
competitive positioning of the five leading US LTE operators and a preview of
two expected key entrants for early 2013
analysis of the LTE ecosystem and trends in the USA
recommendations for operators
an examination of the strategic positioning that created winners as US
operators took different approaches to launching LTE in both national and
urban networks.
Company coverage
The following companies are mentioned in this Viewpoint.
Alcatel-Lucent
Appalachian Wireless
AT&T
Bluegrass Cellular
Carolina West Wireless
Cellcom
Cellular One
Chariton Valley Communications
Chatmobility
Clearwire
Convergence Technologies
Copper Valley telecom
Cross Wireless
Custer Telephone Cooperative
DISH Network
Ericsson
Leap Wireless
Matanuska Telephone Association
MetroPCS Wireless
Northwest Missouri Cellular
Pioneer Cellular
Qualcomm
Sagebrush Cellular
SoftBank
Sprint
Strata Networks
Thumb Cellular
T-Mobile USA
U.S. Cellular
Verizon Wireless
LTE lessons from market leaders in the USA published by Analysys Mason in January 25, 2013. This report price starts from US $ 2499.
