Triple-play pricing study 2Q 2009: getting more for less?

Triple-play pricing study 2Q 2009: getting more for less? published by Analysys Mason in August, 2009. This report price starts from US $ 2459.

Introduction

Abstract

“Ultra-fast broadband is becomingly much more widely available - but the price premium doesn' t appear to be holding up.” Martin Scott, Senior Analyst.

This report analyses the results of the latest iteration of Analysys Mason' s Triple-play pricing study, which was conducted over the second quarter of 2009. Benchmarking almost 1000 service bundles across more than 20 European markets, the report covers broadband, and double- and triple-play services.

The issues discussed include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; optimising promotional and entry-level pricing, country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second for fixed broadband services.

Triple-play pricing study 2Q 2009: getting more for less? answers your key questions:

• How is service pricing evolving as the economy begins to recover?
• What pricing uplift are ultra-fast broadband offers presently achieving?
• What uplift are operators getting from offering double- and triple-play bundles?
• What kind of price promotions are operators across Europe deploying at present and how aggressively?
• How are download and upload speeds evolving?

Table of Contents

• 3. Document map - Executive summary
• 4. Some economies have started to stabilise, as have prices
• 5. Document map - Introduction and scope
• 6. This report examines current and historical broadband, double- and triple-play pricing across Europe
• 7. Usage profiles model the difference between ‘light' , ‘typical' and ‘heavy' users
• 8. Document map - Service speed evolution
• 9. The downstream speeds of cable-modem services are pulling away from those of DSL-based services
• 10. Upstream speeds are increasing more slowly, and cable-modem speeds are fluctuating
• 11. The price per megabit per second of downstream bandwidth continues to decline
• 12. Document map - Country-by-country pricing comparison
• 13. The price of basic fixed broadband varies dramatically across Europe, but there is no east- west split
• 14. Double-play services are priced inconsistently across Europe, but telcos tend to cost less than cablecos
• 15. The triple-play price-leaders tend to be telcos that are attempting to enlarge their subscriber bases
• 16. Document map - Promotional pricing
• 17. Fixed broadband promotions tend to have the features of one or more of the four basic types
• 18. The top-ten promotions in terms of cost savings offer price reductions of 20- 40%
• 19. Document map - Price premiums for higher speeds, voice and TV
• 20. The price premium for ultra-fast broadband appears to be eroding already
• 21. The price premium for voice and TV services varies significantly between markets
• 22. Document map - Recommendations
• 23. Recommendations [1]
• 24. Recommendations [2]
• 25. Document map - Annex: How to use the data annex
• 26. How to use the pivot charts in the data annex
• 27. Document map - Author, copyright and key to acronyms
• 28. Authors
• 29. Copyright
• 30. Key to acronyms
• 31. Document map - List of figures and tables
• 32. List of figures and tables
• 33. Document map - About Analysys Mason
• 34. About Analysys Mason
• 35. Research from Analysys Mason
• 36. Consulting from Analysys Mason

List of figures and tables

• Figure 1: Unweighted mean downstream speed and price for residential fixed broadband access, 2003- 2Q 2009
• Figure 2: Inputs into the voice usage profile
• Figure 3: Unweighted mean downstream broadband speed by access technology, 2003- 2Q 2009
• Figure 4: Unweighted mean upstream broadband speed by access technology, 2003- 2Q 2009
• Figure 5: Unweighted mean price per megabit per second for residential fixed broadband access, 2003- 2Q 2009
• Figure 6: Price per megabit per second of the ten least-expensive services in Europe, 2Q 2009
• Figure 7: Price of the least-expensive broadband-only access service for a typical user by country, 2Q 2009
• Figure 8: Price of the least-expensive double-play service for a typical user by country, 2Q 2009
• Figure 9: Price of the least-expensive triple-play service for a typical user by country, 2Q 2009
• Figure 10: The top-ten fixed broadband price promotions, 2Q 2009
• Figure 11: Comparison of the median price of different types of fixed broadband service bundle for a typical user, 4Q 2008 and 2Q 2009
• Figure 12: Relative pricing of the least-expensive single-, double- and triple-play packages by country, 2Q 2009
• Figure 13: How to use the pivot charts in the Triple-play pricing study data annex

• Table 1: Types of fixed broadband promotion

Related Reports