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Bring Your Own Device (BYOD): Market Analysis and Forecasts

  • Published:
  • 75 Pages
  • ARCchart

Abstract

Overview

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A major trend affecting enterprises of all sizes, and the smartphone industry, is the rise of BYOD (bring your own device) policies for mobile usage. With BYOD, personally owned handsets, tablets and notebooks are used for business functions. The enterprise may, or may not, fund the usage fees, but must find ways to allow a diverse range of products to access corporate networks and systems, such that productivity is boosted without compromising security.

This study is based on an extensive survey of enterprise organisations around the world, with 65% of these corporations confirming that they will have adopted some level of BYOD by the end of 2012, and only 11% not having any plan for BYOD in the near future. The top two reasons specified for pushing forward with BYOD are cost reduction and staff motivation, yet there are many fears in the IT departments. According to our survey, key concerns include security, fragmented software, and ironically, a rise in support costs.

Topics of coverage include:

  • Enterprise attitudes towards BYOD
  • Factors driving BYOD
  • Critical analysis of envisioned cost savings
  • BYOD case studies
  • Mobile device management
  • Benefits and limitations of virtualisation
  • Enabling technologies
  • Impacts on size of device market
  • Platform winners and losers
  • Market size and forecasts

Companies and organisations mentioned, discussed or reviewed include:

  • Accenture
  • AirWatch
  • Alcatel-Lucent
  • Apple
  • ARM
  • Asus
  • Atmel
  • Authentec
  • Barclays
  • Cisco
  • Citrix
  • Dropbox
  • Enterproid
  • Fiberlink
  • Good Technology
  • Google
  • HP
  • HTC
  • IBM
  • Ikea
  • Intel
  • Intuit
  • Juniper Networks
  • LG
  • Mformation
  • Microsoft
  • Mobilelron
  • Motorola
  • Nokia
  • OKLabs
  • PwC
  • Red Bend
  • RIM
  • Samsung
  • SAP
  • Sony
  • SOTI
  • Sybase
  • Symantec
  • Tangoe
  • Taptera
  • T-Mobile
  • Verizon
  • Vmware
  • Vodafone
  • Wavelink
  • Zenprise

Answers and opinions are provided with respect to the following essential questions:

  • How many BYOD handsets will ship by 2016?
  • What are the various options enterprises have for implementing BYOD?
  • How much device revenue will be lost to BYOD over the coming 5 years?
  • Which regions currently show the greater level of formal BYOD adoption?
  • What proportion of enterprises already support BYOD policies?
  • What do enterprises say are the top 5 reasons for BYOD adoption?
  • What proportion of mobile employees are using multiple devices for work?
  • How will RIM be impacted by the growth of BYOD?
  • Which smartphone platforms are best-positioned to take advantage of BYOD?
  • Why are some of the envisioned cost savings unlikely to be realised in real-world BYOD deployments?
  • How large is the mobile virtualisation market forecast to be?

Table of Contents

A. INTRODUCTION

  • A.1 The Rise of BYOD
    • Impact on Key Groups and Stakeholders
    • Enterprise Attitudes towards BYOD
      • Regional Variations in Attitudes
  • A.2 Different Approaches to BYOD
    • CYOD (Choose your own device)
    • Hybrid BYOD
    • Limited Access BYOD
    • Device Policy
  • A.3 The Survey

B. THE GROWTH OF BYOD

  • B.1 Factors Driving BYOD
    • Enterprise Drivers
      • Cost
      • Complexity
      • Employee Motivation
      • Increased Productivity
      • New Working Habits
    • Employee Drivers
      • The Rise of the Smartphone
      • User Experience Trumps Cost
      • New Working Habits
  • B.2 Factors Accelerating the BYOD Trend

C. COSTS AND RISKS

  • C.1 Risks
    • Security
      • Security Breaches
    • Costs
    • Liability
    • Software and Services
  • C.2 Costs
    • Source of Cost Savings
    • Device and Billing Costs
      • Savings and Costs of Mobile Devices
      • Cost of Expense Management
      • Savings and Costs of Mobile Bills
    • IT Support and Device Management Costs
      • IT Support Costs
    • Network Infrastructure Costs
  • C.3 Cost Saving Outlook
  • C.4 BYOD Case Studies
    • Citrix
    • IBM 18

D. ENABLING TECHNOLOGIES

  • D.1 Mobile Device Management
    • MDM Approaches
    • Google
    • Handset Vendors
    • Device Platform MDM Support
      • iOS and Blackberry
      • Windows Phone
      • Android
    • MDM Revenues
    • Security
      • Android
      • iOS
      • BlackBerry
      • Windows Phone
      • Access Control Policies
    • Costs and ROI
      • Low-Cost Solution from RIM
      • Low-Cost Solution from Amtel
  • D.2 Virtualisation
    • Approaches to Virtualisation
      • Bringing the Desktop to Mobile Devices
      • One Device, Multiple OSes
    • Benefits and Limitations of Virtualisation
      • Separate Billing
      • Limitations
    • Virtualisation Outlook
    • Virtualisation Vendors
      • VMware
      • Enterproid
      • Red Bend
      • Intel
      • Handset OEMs and UI-Switching
  • D.3 The Multi-OS Environment
    • Addressing the Multi-OS Challenge
      • HTML5
      • Corporate App Stores
      • Barclay's App Store Initiative
      • Employee Apps
  • D.4 Unified Communications
    • Alcatel-Lucent

E. IMPACT ON THE DEVICE INDUSTRY

  • E.1 Reduction of the Business Smartphone Market
  • E.2 Platform Winners and Losers
    • Stealing Market Share
    • Apple
      • iOS Enterprise-friendly Improvements
      • Driving iDevice Enterprise Adoption
    • Android
    • RIM 41
      • Falling Enterprise Position
      • Enterprise Defections
      • BYOD Opportunity
    • Windows Phone
  • E.3 Selling Additional Devices
    • Convergence of Handset and PC Ecosystems
    • Tablets

F. MARKET SIZE & FORECASTS

  • F.1 Smartphone Market
    • Platform Market Share
    • Enterprise Smartphones
  • F.2 BYOD Market
    • Market Size
      • BYOD versus Business-only
      • Regional breakdown
    • Lost Revenue
    • Platform Market Share
      • Market Share Shifts
    • Platform Winners and Losers
      • Android
      • Apple
      • Microsoft
      • RIM
    • Virtualisation

G. CONCLUSIONS AND LOOKING AHEAD

  • BYOD 2.0
    • Move to Thin Clients and the Cloud

List of Figures

  • Figure 1 - Proportion of medium to large enterprises supporting BYOD or partial BYOD policies
  • Figure 2 - Regional adoption of formal BYOD policies
  • Figure 3 - Adoption of limited access BYOD versus universal schemes
  • Figure 4 - Adoption of hybrid BYOD versus fully open schemes
  • Figure 5 - Reasons to support BYOD, top two criteria
  • Figure 6 - Proportion of US mobile employees using a tablet for business, by platform
  • Figure 7 - Top five perceived BYOD risks among medium to large companies
  • Figure 8 - Split of mobile bills between employer and employee
  • Figure 9 - BYOD gains and losses compared to existing cost base
  • Figure 10 - Revenues from MDM products and services 2012 to 2016
  • Figure 11 - Platforms perceived as posing the biggest security risk by corporations
  • Figure 12 - Revenues from mobile virtualisation: 2012-2016
  • Figure 13 - Proportion of BYOD devices with embedded virtualisation technology: 2012 -
  • Figure 14 - Lost revenue to smartphone vendors from BYOD
  • Figure 15 - BYOD handset shipments, by region: 2012 - 2016
  • Figure 16 - BYOD handset shipment regional breakdown: 2012 - 2016
  • Figure 17 - Smartphone market share in medium to large enterprises, by platform
  • Figure 18 - Corporate perceptions of RIM
  • Figure 19 - Evolution of the business user's mobile devices portfolio: 2008 & 2013
  • Figure 20 - Corporate and personal tablet ownership in North American: 2011 & 2012
  • Figure 21 - Global smartphone shipment volumes: 2012 - 2016
  • Figure 22 - Smartphone platform market share: 2012 - 2016
  • Figure 23 - Global enterprise smartphone shipment volumes: 2012 - 2016
  • Figure 24 - Enterprise smartphone shipment volumes, by region: 2012 - 2016
  • Figure 25 - Global BYOD smartphone shipments: 2012 - 2016
  • Figure 26 - Enterprise smartphone shipments, BYOD and business-only: 2012 - 2016
  • Figure 27 - BYOD smartphone shipments, by region: 2012 - 2016
  • Figure 28 - Global smartphone shipments by device category: 2012-2016
  • Figure 29 - North American smartphone shipments by device category: 2012-2016
  • Figure 30 - European smartphone shipments by device category: 2012-2016
  • Figure 31 - RoW smartphone shipments by device category: 2012-2016
  • Figure 32 - Lost revenue due to BYOD: 2012 - 2016
  • Figure 33 - Smartphone market share breakdown, by platform: 2012 - 2016
  • Figure 34 - BYOD-driven loss of unit shipments by platform: 2012 - 2016
  • Figure 35 - BYOD-driven loss of sales by platform: 2012 - 2016
  • Figure 36 - Global revenues from mobile virtualisation: 2012-2016
  • Figure 37 - Proportion of BYOD devices with embedded virtualisation technology: 2012 - 2016
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