Global Information Inc. would like to present a new market research report, "Bring Your Own Device (BYOD): Market Analysis and Forecasts" by ARCchart.
ARCchart expects shipments of BYOD smartphones to rise by almost 175%, reaching a total 343 million units, about 36% of the total smartphone market by 2016. The rise of BYOD (bring your own device) policies for mobile usage is affecting enterprises of all sizes and the smartphone industry.
Traditionally, mobile devices were specified and purchased by the organization, and in most cases employees had a separate device for personal use. With BYOD, personally owned handsets, tablets and notebooks are used for business functions. The enterprise may, or may not, fund the usage fees, but must find ways to allow a diverse range of products to access corporate networks and systems, such that productivity is boosted without compromising security.
BYOD creates opportunities for companies whose products help enterprises adapt to the new way of sourcing and supporting portable gadgets. While corporations have embraced BYOD in the hope of reducing the cost of purchasing smartphones, they also have significant concerns, most importantly how to secure and manage the devices. This is creating a boom in systems which automate mobile device management (MDM) and security, and in other technologies which can reduce the BYOD risk. Notable among these is virtualization, which endows a handset with a completely separate and secure business profile, segregated from personal applications and data. Virtualization and MDM vendors will be the assured winners from the BYOD trend.
This study is based on an extensive survey of enterprise organizations around the world, with 65% of these corporations confirming that they will have adopted some level of BYOD by the end of 2012, and only 11% not having any plan for BYOD in the near future. The top two reasons specified for pushing forward with BYOD are cost reduction and staff motivation, yet there are many fears in the IT departments.
