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Voice Command, Control and Search on Mobile Phones: Market Analysis & Forecast

  • Published:
  • 80 Pages
  • ARCchart

Despite being primarily a voice device, the mobile phone is largely controlled by non-voice mechanisms. Keypads and touchscreens continue to act as the primary modes of input. However, handsets now sit on the cusp of full command and control through voice, largely being fuelled as smartphone platforms play catch-up with Apple's Siri. As a result, ARCchart forecasts that 1.8 billion mobile phones with voice control functions will ship globally by 2016, accounting for almost 90% of the handsets shipping that year.

This report provides a comprehensive insight into the growing importance of voice command, control and search on handsets, analysing the impact this shift is having on the entire mobile ecosystem, from platform owners to OEMs and from carriers to web-content providers.

Voice control on mobile devices has long been an aspiration owing to the rich user experiences it enables, but the limited accuracy of voice recognition made it difficult to implement. However, advances in mobile computing power and the imaginative usage of artificial intelligence are now making true voice control on handheld devices a reality. Apple's Siri, currently the most successful Rich voice solution on the market, has woven an attractive tapestry of search, intuitive answer and navigation functions, and ARCchart believes that this has ignited a voice command ‘arms race' in the smartphone market.

This report discusses the differences between Basic voice control function, which include simple voice tags, and Rich voice, which leverages intuitive and artificial intelligence features. Intuitive assistance is a key aspect of Rich voice control and ARCchart see the capability as the latest killer application in smartphones. It combines the power of artificial intelligence with voice search, allowing queries to be posed without adhering to a rigid syntax. ARCchart estimates that 1.1 billion mobile phones with Rich voice control capability will ship in 2016.

The report dissects the voice command ecosystem, which is critical to understanding the nature of the value contributed by the various stakeholders. Mobile phone voice command has led to stakeholders moving beyond their conventional roles - handset OEMs, OS platform providers, as well as cellular operators have plunged themselves into developing voice features, shrinking the space for specialised speech recognition engine developers.

The enthusiasm of these multiple stakeholders is an indication of the growing importance of voice command and control on mobile phones. The report profiles 12 companies making significant impact on the voice command market and assesses the key initiatives being undertaken by influential players.

Table of Contents

A. INTRODUCTION

  • A.1. Speech Recognition - the Bedrock of Voice Command, Control and Search
    • Speech Capture
      • Speech Sampling and Signal Companding
    • Speech Recognition and Verification
    • Improvements to Accuracy
      • Intelligent Learning
      • On-device and Remote Processing
    • The Importance of Remote Voice Processing
      • Hosting Remote Processing Backend Infrastructure
  • A.2. Evolution of Handset Voice Command
    • No Voice Recognition
    • Voice Tags
      • Voice Tag Recognition Process
      • Voice Tag Limitations
    • Natural Language Recognition
      • User Learning
      • Higher Resource Requirement
    • Voice-driven Search
    • Intuitive Assistance
  • A.3. Voice Command and Control - A Game Changer in Mobile
    • Synergy with the Voice-Driven Nature of Smartphones
    • Limitations of Physical Input Interfaces
    • Enhancement in Phone Profile
    • Advances in Wireless Data
  • A.4. Report Summary

B. MARKET BREAKDOWN

  • Basic Voice Command
  • Rich Voice Command
    • Dictation
    • On-Device Search
    • Web Search
    • Maps and Directions
    • Intuitive Assistance

C. VOICE COMMAND ECOSYSTEM

  • C.1. Snapshot of the Value Chain
  • C.2. Analysis of Stakeholder Categories
    • Platform Owners
    • Handset OEMs
    • Cellular Operators
    • Speech Recognition Engine Suppliers
    • Voice Application Developers
    • Answer-service Providers
    • Database and Content Providers
  • C.3. Profiles of Key Ecosystem Players
  • C.4. Apple
    • Siri
      • Apple and Siri
      • Siri on the iPhone 4S
      • Applications Supported by Siri
      • The Handholding Experience
      • Limitations
      • Increased Revenue for Ecosystem Stakeholders
    • Outlook
      • Third-party or In-house?
  • C.5. Google
    • Android Support for Voice Command Features
      • Third-Party Voice Applications
    • Google Now
      • Majel
      • Assistant
      • Google Now
    • Outlook
      • The Limitations of ‘Openness'
      • Moving Towards Greater Control
      • Siri's Threat to Google Revenues
      • What Happens to Third-Party Android Developers?
  • C.6. Nuance
    • Support for Voice Command and Control
      • Journey from ViaVoice to Siri
      • Own-Branded Solutions
      • Partner-Branded Solutions
      • Nuance VSuite
      • Nuance Voice Control (NVC)
      • Nuance Vocaliser
      • Nuance Mobile Development Centre (NMDC)
    • Loquendo
      • Products and Technology
      • Benefits for Nuance
    • Vlingo's Portfolio
      • Products and Technology
      • Virtual Assistant
      • Customers
      • Benefits for Nuance
    • Outlook
      • Siri's Implications for Nuance
      • The Way Ahead
  • C.7. Microsoft
    • Support for Voice Command and Control Applications
      • Developer Tool
    • Outlook
      • Windows Phone 8
  • C.8. RIM
    • Support for Voice Command and Control
      • Blackberry 7 OS
    • Outlook
      • RIM and Nuance
  • C.9. Nokia
    • Support for Voice Command and Control
      • Symbian
      • Window Phone 7
    • Outlook
  • C.10. Samsung
    • Support for Voice Command and Control
      • Android Devices
      • Bada Devices
    • Outlook
      • Dispute with Apple
      • Bada's Voice Command Future
  • C.11. Wolfram Alpha
    • Product Position
    • Support for Voice Command and Control
    • Outlook
  • C.12. Voicevault
    • Voicevault for Smartphones
      • Developer Tools
    • Outlook
  • C.13. True Knowledge
    • Voice Command and Control Features
    • Outlook
  • C.14. AT&T
    • WATSON Engine
    • Outlook
  • C.15. Stealth Company
    • Voice Command and Control Features
      • Breaking new grounds
    • Outlook

D. MARKET SIZE & FORECASTS

  • D.1. Handset Market
    • Global Shipments
    • Regional Shipments
    • Smartphones & Feature Phones
      • Regional Shipments
  • D.2. Voice-enabled Handset Shipments
    • Overall Voice-enabled Handset Market
      • Smartphones and Feature Phones
      • Regional Breakdown
    • Basic Voice Handset Market
      • Smartphones and Feature Phones
      • Regional Breakdown
    • Rich Voice Handset Market
      • Smartphones and Feature Phones
      • Regional Breakdown
    • Voice-enabled Handsets by Platform
  • D.3. Voice Search Revenues
    • Regional Breakdown

List of Figures

  • Figure 1 - Voice-activated quick search on Android
  • Figure 2 - Overview of the handset voice command value-chain
  • Figure 3 - Appointment management with Siri
  • Figure 4 - Siri combining artificial intelligence and local awareness
  • Figure 5 - Siri engaging in a human-like conversation.
  • Figure 6 - Native voice command and control on Android handsets
  • Figure 7 - Nuance's voice command search feature
  • Figure 8 - Vlingo's hierarchical language model
  • Figure 9 - Tellme voice dialling on Windows Phone 7
  • Figure 10 - Native voice control in Bada
  • Figure 11 - Wolfram Alpha answers a natural language maths query
  • Figure 12 - Voicevault voice login for the iPhone
  • Figure 13 - Evi responses to user queries
  • Figure 14 - Schematic representation of AT&T's Watson platform
  • Figure 15 - Schematic of the mobile voice assistant platform developed by Company X
  • Figure 16 - Global handset shipments: 2012 - 2016
  • Figure 17 - Global handset market share, by region: 2012 and 2016
  • Figure 18 - Global handset shipments, by region: 2012 - 2016
  • Figure 19 - Global handset shipments, by device type: 2012 - 2016
  • Figure 20 - Global feature phone shipments, by region: 2012 - 2016
  • Figure 21 - Global smartphone shipments, by region: 2012 - 2016
  • Figure 22 - Global shipments of voice-enabled device: 2012 - 2016
  • Figure 23 - Proportion (%) of all handsets shipping with voice capability: 2012 - 2016
  • Figure 24 - Global shipments of voice-enabled device, by device type: 2012 - 2016
  • Figure 25 - Global shipments of voice-enabled device, by region: 2012 - 2016
  • Figure 26 - Global shipments of Basic voice-enabled devices: 2012 - 2016
  • Figure 27 - Global shipments of Basic voice-enabled devices, by device type: 2012 - 2016
  • Figure 28 - Global Basic voice-enabled device shipments, by region: 2012 - 2016
  • Figure 29 - Global shipments of Rich voice-enabled devices: 2012 - 2016
  • Figure 30 - Global shipments of Rich voice-enabled devices, by device type: 2012 - 2016
  • Figure 31 - Global shipments of Rich voice-enabled devices, by region: 2012 - 2016
  • Figure 32 - Global shipments of rich voice-enabled device, by OS platform: 2012 - 2016
  • Figure 33 - Global revenues generated from voice search: 2012 - 2016
  • Figure 34 - Global revenues generated from voice search, by region: 2012 - 2016
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